PAULINE OTOTO
Nairobi
Summary
Dynamic and results-driven Digital Marketing Lead with a background in media strategy, brand building, and client acquisition across both traditional and digital platforms. Proven track record in managing multi-brand portfolios, optimizing content strategies, and leading cross-functional campaigns. Passionate about using storytelling, performance data, and innovation to drive growth in corporate marketing departments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
Proto Energy
02.2025 - Current
- Managing and executing digital marketing strategies across three key energy brands — Pro Gas, Sea Gas (Mombasa), and Otogas. Spearheading content planning, social media management, digital media buying (Meta & Google), and partnership campaigns with e-commerce and delivery platforms. Leading a digital team to ensure brand consistency and campaign performance.
- Key Highlights:
- - Launched GoBeba WhatsApp Smart Cart campaigns increasing gas delivery conversions.
- - Oversaw regional brand activation for Sea Gas with over 30% digital-led engagement increase.
- - Drove growth-focused strategies for Otogas’ KSh 100 promo campaign.
Media Planner & Strategist
Royal Media Services
11.2023 - 01.2025
- Developed and executed media strategies for various advertising clients, ensuring campaigns reached target audiences effectively. Managed bookings, negotiated placements, and aligned brand goals with airtime strategies.
- Clients Handled: Kenchic, Ureka Media Corp, Council of Governors, NITA
Business Executive
Standard Media Group
05.2022 - 11.2023
- Revenue-generation through advertising sales across KTN, Radio Maisha, Spice FM, Vybez Radio, etc. Created business proposals, pitched to clients, and supported execution of campaigns across platforms.
Contact Centre Agent
CCI Kenya
10.2021 - 04.2022
- Customer service for international campaigns (Shutterfly, Instacart). Provided call resolution, data entry, and issue follow-ups.
Education
Certificate of Technical Studies - SOCIAL MEDIA MANAGEMENT
TWO ON SOCIAL
Nairobi04-2025
Bachelor of Arts - International Relations
Mount Kenya University
Nairobi08.2021
KCSE -
Our Lady of Mercy Secondary School
South B01.2016
KCPE -
St. Francis De Sales
Katani01.2012
Skills
- Digital Marketing Strategy
- Social Media Management
- Brand Positioning & Awareness
- Campaign Planning & Execution
- Marketing Communications
- B2C Content Creation
- Influencer & Partnership Marketing
- Google Ads & Meta Campaigns
- Customer Experience Optimization
- Market Research & Consumer Insights
INTERNSHIPS / ATTACHMENTS
- The Nairobi Hospital – Marketing & Corporate Schemes Assistant – Jun 2021 – Aug 2021
- Handled corporate client marketing, health insurance account management, legal contract prep, and customer service liaison.
- National Museums of Kenya – Public Relations Office – Mar 2021 – May 2021
- Supported press relations, cultural event coordination, and PR content development to promote heritage tourism.
Languages
English – Fluent, Swahili – Fluent, French – Conversational
Certification
- Certificate – Social Media Management – 2025
- Certified Contact Centre Agent – 2021
- Certified First Aid Responder
References
- Joe, Gabriel, Manager, 0710 696 939, DTB Bank
- Sybl, Wambui, Line Manager, 0727 982 531, Standard Group
- Rosebella, Kwamboka, Traffic Controller, 0727 408 975, Radio 47
Timeline
Digital Marketing Lead
Proto Energy
02.2025 - Current
Media Planner & Strategist
Royal Media Services
11.2023 - 01.2025
Business Executive
Standard Media Group
05.2022 - 11.2023
Contact Centre Agent
CCI Kenya
10.2021 - 04.2022
Certificate of Technical Studies - SOCIAL MEDIA MANAGEMENT
TWO ON SOCIAL
Bachelor of Arts - International Relations
Mount Kenya University
KCSE -
Our Lady of Mercy Secondary School
KCPE -
St. Francis De Sales
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