Meeting targets and building relationship
PAULINE ACHIENG
Sales Specialist
Nairobi,Nairobi
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 12-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Strategic Manager with ability to forecast and set sales target using sales data.
I have contributed to achieving and surpassing sales quotas in my Organization
A team player with strong work ethics who sets team goals and achieve them.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Bordar Company
Nairobi
01.2024 - Current
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Facilitated business by implementing practical networking techniques.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Organized promotional events and interacted with community to increase sales volume.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Negotiated favorable contract terms with vendors in support of cost reduction efforts and improved profitability margins for the region''s business operations.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Built relationships with customers and community to establish long-term business growth.
Area Sales Manager
Bordar Company/Hillalium And Sons( Ur Home)LTD)
Mombasa
05.2020 - 05.2024
- Facilitated business by implementing practical networking techniques.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Ensured full compliance with all relevant laws regulations and company policies pertaining to Area Sales Managers responsibilities throughout tenure at company.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Organized promotional events and interacted with community to increase sales volume.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Sales Associate
Access Supply Solution Limited
Nairobi
04.2014 - 04.2020
- Developed strong rapport with customers and created positive impression of business.
- Streamlined processes within the store''s operations by organizing merchandise layouts for easy access.
- Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Engaged with customers to build rapport and loyalty.
- Built relationships with customers to encourage repeat business.
- Answered customer questions about sizing, accessories, and merchandise care.
Sales Representative
Tropical Heat
Nairobi
03.2009 - 09.2009
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Monitored customers for signs of security concerns and escalated issues to management.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Listened to customer needs and desires to identify and recommend optimal products.
- Used customer insights to develop innovative sales strategies to increase sales.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Used in-store system to locate inventory and place special orders for customers.
Sales Promoter
GTV Company
Nairobi
10.2008 - 02.2009
- Identified potential marketing opportunities to increase brand awareness.
- Learned about competitors' products and consumers' interests to answer questions and provide more complete information.
- Recommended specific product options to meet customer needs.
- Increased sales by effectively communicating product benefits.
- Boosted sales performance through effective communication of promotional offers and persuasive selling techniques.
- Maintained clean, organized and professional work environment.
- Established, organized and managed Points of Sales relationship by developing sales strategy and building brand awareness.
- Provided exceptional customer service to drive satisfaction.
- Provided coupons, product samples and informational brochures to customers.
- Resolved customer issues and concerns by listening attentively, identifying root issue, and implementing best resolution possible.
Education
Bachelor Of Administrative Studies - Sales And Marketing Education
Kenya Methodist University
Nairobi Diploma - Sales And Marketing Education
Kenya Institute Of Management
Nairobi -Kenya12.2012
Certificate - Public Relations
University Of Nairobi
Nairobi-Kenya09.2009
Certificate - Information Technology
Intro-Technology Computer System
Nairobi-Kenya09.2008
Skills
Conflict Resolution
Deal Closing
Upselling and Cross Selling
Customer Base Development
Business development and planning
Market Share Growth
New Account Development
Market Research
Channel Partnerships
Sales initiatives and techniques
Sales Lifecycle Management
Sales Leadership
Forecasting and Reporting
Lead Generation
Negotiation and Persuasion
Performance Evaluations
Customer Service
Strategic Planning
Account development
Sales Coaching
Program coordination
Goals and performance
Sales Presentations
Lead prospecting
Product expertise
Sales expertise
Sales Tracking
Trend Analysis
Staff Training
Database Management
Decision-Making
Sales proposal creation
Effective Multitasking
Partnership Development
Sales Forecasting
Pipeline Maintenance
Quote Preparation
Product Demonstrations
Territory Management
Territory Growth
Direct Sales
Relationship selling
Managing quotas
Business Development
Product Knowledge
Client Account Management
Account Management
Competitor Analysis
Customer Support
Training and mentoring
Presentations and public speaking
Product and service knowledge
Revenue Generation
Forecasting skills
Vendor Management
Expanding territories
Contract Negotiations
Contract Negotiation
Competitive Analysis
Goal Setting
Distributor Base Development
Sales Targeting
Accomplishments
Exceeded annual Sales quotas by 40% each year,contributing to revenue increase of 50% over four years
Developed and maintained strong Business Relationships with Key Distributors,Key Wholesalers and Many Retailers
Increased field sales representative sales by 50% by increasing their coverage and onboarding new clients to our clientele list
Managed to list slow moving product in the market by working closely with ASM and Sales Representatives.
Certification
Best ASM
Interests
Great interpersonal akills and passionate about providing excellent customer service/ support
Helping people and companies achieve their dreams
Timeline
Regional Sales Manager
Bordar Company
01.2024 - Current
Best ASM
11-2023
Area Sales Manager
Bordar Company/Hillalium And Sons( Ur Home)LTD)
05.2020 - 05.2024
Sales Associate
Access Supply Solution Limited
04.2014 - 04.2020
Sales Representative
Tropical Heat
03.2009 - 09.2009
Sales Promoter
GTV Company
10.2008 - 02.2009
Bachelor Of Administrative Studies - Sales And Marketing Education
Kenya Methodist University
Diploma - Sales And Marketing Education
Kenya Institute Of Management
Certificate - Public Relations
University Of Nairobi
Certificate - Information Technology
Intro-Technology Computer System