Client-oriented Senior Sales & Marketing Executive with collaborative history working with clients from previously untapped market sectors to add strategic business value and generate leads. Creative channel developer with long-term strategic client retention strategy and product lifecycle innovation. Data-driven marketing strategist with extensive product lifecycle management and statistical modeling experience.
• Designing and implementing marketing plans for the company's products, resulting in increased brand visibility and market presence
• Maintaining existing relationships with clients, while proactively creating new partnerships, leading to a continuous and substantial growth of revenue
• Developing sales and marketing strategies that align with the company's goals and objectives, driving higher conversion rates and customer retention
• Conducting extensive research on rival products, enabling the company to stay ahead of the competition and capitalize on market trends effectively
• Coordinating with media representatives and sponsors to execute successful marketing campaigns, garnering widespread attention and maximizing brand exposure
• Addressing customer queries, ensuring high levels of customer satisfaction and building a positive brand image
• Participating in exhibitions and conferences organized by the company, showcasing products and services, resulting in increased lead generation and potential clients
• Creating awareness about the company's products and services, reaching a broader audience and expanding the customer base
• Preparing and presenting compelling sales proposals to potential clients, increasing successful deals and business partnerships
• Ensures the achievement of sales targets by closely monitoring performance metrics and implementing effective sales strategies
• Negotiating deals with clients, leading to mutually beneficial agreements and increased sales opportunities.
• Introducing new methods, practices, and systems to reduce turnaround time.
• Collaborating with back-office team members to facilitate seamless business execution.
• Preparing annual data to determine metrics for operational performance.
• Implemented comprehensive strategies to enhance the after-sales experience, streamlining processes and improving customer satisfaction, resulting in a notable increase in repeat business and referrals
• Assessed customer feedback and proactively addressed concerns to maintain strong, long-lasting customer relationships, fostering a loyal and satisfied client base
• Facilitated business growth by delivering exceptional support to existing dealers, while also actively pursuing and cultivating new dealership opportunities
• Engaged customers through effective communication of enticing deals and promotions, and strategically executed well-planned service clinic activities to activate the market and enhance brand visibility
• Implemented comprehensive brand promotion strategies and implemented impactful branding exercises for all products to resonate with target audiences across existing and potential markets
• Conducted quarterly market analysis, gathering valuable market insights and trends, and generated detailed feedback reports to inform strategic decision-making and improve overall business performance
• Cultivated and maintained strong, long-term relationships with diverse customers, ensuring exceptional customer satisfaction and loyalty
• Provided top-notch customer service by efficiently handling exchanges and refunds, demonstrating exceptional problem-solving skills, and resolving customer issues and complaints promptly
• Represented the company in prominent trade shows and exhibitions, effectively showcasing and promoting company products, resulting in a notable increase in leads and sales volume
• Compiled, prepared, and generated regular after-sales reports, offering key management insights, which led to data-driven improvements in service delivery and customer satisfaction
• Played a pivotal role in unit sales by actively assisting in lead generation for various product categories, including two-wheelers, three-wheelers, tractors, and power generator units
• Won back four previously lost customers through personalized outreach and tailored solutions, resulting in regained business opportunities and bolstered customer trust in the company.
• Conducted regular meetings with team to discuss issues, concerns and updates.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Identified trends and assessed opportunities to improve processes and execution.
• Established and implemented departmental policies, goals and objectives.
• Set and achieved both monthly and annual targets through the implementation of highly effective sales plans, resulting in tangible positive outcomes and substantial market growth
• Established and nurtured strong professional client relationships and visited potential & existing customers to demonstrate the full range of services and products offered by the company
• Communicated with customers, providing precise solutions and delivering professionally presented quotations
• Attended trade exhibitions, conferences, and meetings to deliver product presentations, effectively showcasing the company's offerings
• Identified and cultivated new business opportunities from existing customers as well as prepared accurate reports on prospects, contributing to market planning and penetration strategies
• Managed debt collection from customers while maintaining agreed credit terms, ensuring a healthy financial relationship
• Maintained a comprehensive and up-to-date customer database, recording all relevant activities, such as customer visits and complaints
• Monitored the day-to-day commercial performance of each account within the portfolio, ensuring efficiency and profitability
• Conducted thorough analysis and provided detailed sales information for the client portfolio, generating informative reports
• Stayed vigilant in observing changes and trends in the marketplace and competitor activities, enabling the company to maintain visibility and preference among customers.
• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Provided sales and customer service assistance to walk-in traffic
• Responded to telephone and in-person requests for information.
Sales Experience: Demonstrated success in consistently exceeding sales targets and quotas, with a proven history of achieving high revenue growth and closing complex deals
Communication Skills: Exhibits strong verbal and written communication skills and leverages them to understand customer needs, convey product benefits and negotiate successful sales agreements
Strategic Sales Planning: Proficient in creating and executing business opportunities, penetrate target markets and effectively position products or services
Customer-Centric Approach: Deeply committed to understanding customer pain points and needs, to provide tailored solutions that address their unique challenges
Team Player and Collaboration: A strong team player who collaborates effectively with colleagues, cross-functional teams, and management to leverage collective strengths and drive sales success
Negotiation Skills: Experienced in negotiating deals with clients to establish mutually beneficial agreements and increase sales opportunities
New Business Development
Strategy Development
· Achieved outstanding personal sales growth at MFI Document Solutions, increasing monthly sales from Kes. 600,000 to 2 million, reflecting an unparalleled drive for success and exceeding performance targets.
· Driving a remarkable 25% increase in sales numbers at Car & General Trading Limited through strategic marketing initiatives, innovative promotional campaigns, and superior customer service.
· Identified a critical loophole in the complaint-handling process at FCM Travels (Globe Connect) and implemented a real-time grievance-handling mechanism for all clients, leading to a significant reduction in complaint resolution time and increased overall customer satisfaction.
· Increased deposits from an average of 30 million per month to 45 million per month in my first quarter at FCM Travels (Globe connect).