Patrick Kimeu
Nairobi
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as the company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
6
6
years of professional experience
Work History
E-commerce Account Manager
Shop Zetu Limited
Nairobi, Nairobi Province, Kenya (Remote)
01.2022 - Current
- Increased annual sales volume within 1 year's time by from 5 million Kenyan shillings to 12 million Kenyan shillings.
- Worked closely with all the departments to grow online accounts.
- Managed Bazaar voice review campaigns to grow star ratings.
- Managed website re-development projects with multiple teams.
- Worked to increase SEO optimization via social media and articles.
- Established new E-commerce accounts to grow book of business.
- Sent out reports to optimize sales data and determine routes to grow.
- Analyzed data to determine top selling items across multiple retail channels.
- Handled multiple projects at once and seamlessly keeping all tasks on schedule.
- Lead point of contact for all matters specific to Ecommerce accounts.
- Identifying new business opportunities based on knowledge of clients, markets, products, and services.
- Update content on websites, completing data entry tasks, analyzing sales/metrics data from Ecommerce accounts, and finding industry trends to help evolve business strategy.
- Managing multiple projects simultaneously with close attention to detail while consistently meeting deadlines.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Liaised with Creative Director to incorporate e-commerce objectives in social media platform and website management.
- Organized promotional events and interacted with community to increase sales volume.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Communicated product quality and market comparisons by creating sales presentations.
- Marketed to targeted audience at trade shows and events.
- Held one-on-one meetings with the vendor of product to identify selling hurdles and offered insight, including product management into how best to remedy such issues.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Managed accounts to retain existing relationships and grow share of business.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Maintained up-to-date knowledge and performed competitor analysis.
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
- Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.
E-commerce Account Manager
Vivo Fashion Group
Nairobi, Nairobi Province, Kenya
12.2018 - Current
- Increased annual sales volume within 1 year's time by $ from 20 million Kenyan shillings to 30 million Kenyan shillings for Vivo Fashion Group.
- Working closely with all departments.
- Working daily on Shopify and WordPress.
- Spotting trends in market landscape to determine gaps in assortment.
- Analyzing market strengths, weaknesses, opportunities, and threats.
- Product inventory forecasting.
- Online product life cycle management.
- Coordinating new product uploads with Data team.
- Validating new product build, inventory feed, and correct pricing.
- Maintaining account relationships.
- Communicating with buyers and ecommerce sales representatives.
- Managing online advertising and promotional participation.
- Sales reporting.
- Responding to partner product reviews.
- Planning and executing promotional events.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Trained 5 new sales representatives on sales and processes to reduce process gaps.
- Increased sales volume by expanding product line to retailers
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Managed accounts to retain existing relationships and grow share of business.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Maintained up-to-date knowledge and performed competitor analysis.
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.
Education
IT & Business - IT & Business
East Africa Institute of Certified Studies
Nairobi, Nairobi Province, Kenya08.2018
Skills
- Sales Reporting
- Analytical problem solver
- Business development and planning
- B to B & C sales
- Account management
- Review of contracts
- SEO, KPI
- Project Management
- Shopify website development
Accomplishments
- Successfully completed the development of shopzetu-us.com while managing shopzetu.com and different teams and meeting deadlines.
- Successfully transitioned from WordPress platform to a Shopify platform ensuring all the data is not affected.
Timeline
E-commerce Account Manager
Shop Zetu Limited
01.2022 - Current
E-commerce Account Manager
Vivo Fashion Group
12.2018 - Current
IT & Business - IT & Business
East Africa Institute of Certified Studies