Pappichulo Patricks
Nairobi
Summary
Results-oriented Social Media Manager with expertise in lead generation, strategy development, and ROI optimization. Proficient in multiple social platforms and SEO optimization. Skilled communicator and planner dedicated to cultivating productive relationships. Excited to contribute years of experience to a growing agency and leverage analytics for data-driven insights and future strategy development.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Lyma Media Kenya
Nairobi, Kenya
01.2022 - Current
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Maintained a database of customers' information for targeted marketing efforts.
- Responded promptly to customer inquiries via social media platforms.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
Retail Sales Associate
Fashion Trends Outlet
Nairobi, Kenya
06.2020 - 12.2021
- Assisted customers with finding the right product for their needs.
- Demonstrated knowledge of store products and services.
- Helped customers by answering questions and locating merchandise.
- Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention.
- Assisted customers by asking open-ended questions to understand needs and suggest suitable merchandise.
- Answered questions about current promotions and resolved issues according to store policies.
- Developed and maintained relationships with regular customers, providing personalized service to encourage repeat business.
Education
BBA - Diploma in Digital Marketing
University of Nairobi
Nairobi, Kenya07-2016
Skills
- Creative Problem-Solving
- Google Adwords
- Customer Service
- Delivering Presentations
- HTML Programming
- Salesforce CRM
Accomplishments
- Top Sales Associate – Awarded "Top Sales Associate" at Fashion Trends Outlet for exceeding sales targets by 30% in Q3 of 2021.
- Customer Service Excellence Award – Recognized for outstanding customer support performance at Global Services Ltd., maintaining a 95% customer satisfaction rate in 2019.
- Digital Marketing Certification – Completed advanced digital marketing certification from Google, focusing on SEO, content creation, and social media management in 2020.
Languages
English
First Language
English
Proficient (C2)
C2
Timeline
Digital Marketing Specialist
Lyma Media Kenya
01.2022 - Current
Retail Sales Associate
Fashion Trends Outlet
06.2020 - 12.2021
BBA - Diploma in Digital Marketing
University of Nairobi
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