OSCAH ANYULA AMOLO
Sales And Marketing
NAIROBI
Summary
Results-oriented and highly qualified professional with over 10 years of experience in business development and sales across various sectors in Africa. Skilled in driving revenue growth, developing sales and account strategies, managing bid reviews and processes, overseeing large key accounts, penetrating new markets, and implementing business expansion strategies. Adept at managing the entire sales process, handling budgets, and building strong networks at all organizational levels. Seeking an executive-level position with a reputable organization in a challenging environment to contribute proactively to a high-performing team that sets industry-leading standards of performance and value-added services. Implements strategic and tactical marketing campaigns to drive engagement and sales. Brings a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
22
22
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head of Sales and Marketing
Superscavers Limited
01.2023 - Current
- Develop strategies to meet company business strategy and vision in the country and target market
- Initiate continuous improvement to processes and systems in service provision and service recovery through frequent and scheduled audits and analysis of service incidents and complaints
- Plan the annual operational plan for the department on areas pertaining to the Management of the sales department
- Develop and implement strategic sales plans and initiatives to achieve revenue targets and business objectives
- Identify market opportunities, trends, and customer needs to inform sales strategies
- Set sales targets, quotas, and performance metrics for the sales team
- Build and maintain strong relationships with new and existing clients to foster trust and loyalty
- Regularly communicate with clients to gather feedback and identify opportunities for improvement or expansion of services
- Understand client requirements and provide tailored solutions to meet their needs
- Act as a primary point of contact for clients, addressing inquiries, resolving issues in a timely and effective manner and ensuring customer satisfaction
- Identify and pursue strategic partnerships and alliances that enhance the company's market position and capabilities
- Establish and nurture relationships with industry partners, suppliers, and other stakeholders to support business growth and expansion
- Collaborate with partners to leverage complementary strengths and deliver comprehensive solutions to clients
- Forecast sales volumes, revenue projections, and market trends to inform business planning and decision-making
- Monitor sales performance against targets and KPIs, and analyze variances to identify areas for improvement
- Prepare regular sales reports and presentations for senior management, highlighting key metrics and performance indicators
- Developing and executing effective sales strategies tailored to the specific sector, ensuring alignment with the company's overall objectives
- Having a robust grasp of pricing mechanics and strategies and guide and advise the pricing strategy for maximum value for the respective sector
- Analyzing market, competitor landscape & customer trends, understand where the specific sector is headed, understand key customer focus areas and plan the sales strategy and sales execution for the sector
- Leading and supporting staff to achieve sector-specific goals
- Ensuring successful implementation of solutions and provide ongoing support to maintain high levels of customer satisfaction
- Expertise in handling the Request for Proposal (RFP) process, demonstrating the ability to manage and execute complex technology sales
- Proven track record in managing large accounts, with a focus on building and maintaining strong client relationships
- Co-create in collaboration with the BU Head and own KPIs and dashboards to track daily, weekly and monthly progress for each of the existing accounts as well as accounts in the pipeline
Sales and Marketing Manager
Envirofit International Limited
05.2016 - 12.2022
- Develop strategies to meet company business strategy and vision in the country and target market
- Initiate continuous improvement to processes and systems in service provision and service recovery through frequent and scheduled audits and analysis of service incidents and complaints
- Plan the annual operational plan for the department on areas pertaining to the Management of the Sales department
- Develop and implement strategic sales plans and initiatives to achieve revenue targets and business objectives
- Identify market opportunities, trends, and customer needs to inform sales strategies
- Set sales targets, quotas, and performance metrics for the sales team
- Build and maintain strong relationships with new and existing clients to foster trust and loyalty
- Regularly communicate with clients to gather feedback and identify opportunities for improvement or expansion of services
- Understand client requirements and provide tailored solutions to meet their needs
- Act as a primary point of contact for clients, addressing inquiries, resolving issues in a timely and effective manner and ensuring customer satisfaction
- Identify and pursue strategic partnerships and alliances that enhance the company's market position and capabilities
- Establish and nurture relationships with industry partners, suppliers, and other stakeholders to support business growth and expansion
- Collaborate with partners to leverage complementary strengths and deliver comprehensive solutions to clients
- Forecast sales volumes, revenue projections, and market trends to inform business planning and decision-making
- Monitor sales performance against targets and KPIs, and analyze variances to identify areas for improvement
- Prepare regular sales reports and presentations for senior management, highlighting key metrics and performance indicators
Export Sales Manager
Trony East Africa Limited
02.2012 - 04.2016
- Develop strategies to meet company business strategy and vision in the country and target market
- Initiate continuous improvement to processes and systems in service provision and service recovery through frequent and scheduled audits and analysis of service incidents and complaints
- Plan the annual operational plan for the department on areas pertaining to the Management of the Sales department
- Develop and implement strategic sales plans and initiatives to achieve revenue targets and business objectives
- Identify market opportunities, trends, and customer needs to inform sales strategies
- Set sales targets, quotas, and performance metrics for the export sales team
- Build and maintain strong relationships with new and existing clients to foster trust and loyalty
- Regularly communicate with clients to gather feedback and identify opportunities for improvement or expansion of services
- Understand client requirements and provide tailored solutions to meet their needs
- Act as a primary point of contact for clients, addressing inquiries, resolving issues in a timely and effective manner and ensuring customer satisfaction
- Identify and pursue strategic partnerships and alliances that enhance the company's market position and capabilities
- Establish and nurture relationships with industry partners, suppliers, and other stakeholders to support business growth and expansion
- Collaborate with partners to leverage complementary strengths and deliver comprehensive solutions to clients
- Forecast sales volumes, revenue projections, and market trends to inform business planning and decision-making
- Monitor sales performance against targets and KPIs, and analyze variances to identify areas for improvement
- Prepare regular sales reports and presentations for senior management, highlighting key metrics and performance indicators
Marketing Manager
Pentapharm Chemists Limited
02.2008 - 12.2011
- Cultivate brand visibility strategies to enhance the dealership's presence and reputation in the market
- Plan and oversee advertising and promotional initiatives across diverse media platforms, including print, electronic, and direct mail channels
- Develop and implement comprehensive monthly and annual marketing budgets
- Prepare comprehensive marketing reports and deliver presentations to management
- Coordinate branding efforts across various touch points, including advertising, promotions, and customer interactions
- Formulate short-term and long-term marketing plans to drive profit growth and expand the dealership's product and service offerings
- Act as the primary point of contact with external advertising agencies to coordinate ongoing campaigns effectively
- Communicate marketing information to all dealership staff members
- Assess market responses to advertising programs and merchandising strategies
- Utilize market intelligence to develop competitive pricing strategies and positioning in the market
- Managing and coordinating all marketing, advertising and promotional staff and activities
- Developing and implementing marketing plans and projects for new and existing products
- Conduct market research, competitor analysis, and customer surveys to gather insights and inform sales and marketing strategies
- Monitor industry trends, emerging technologies, and market developments to identify opportunities and threats
- Monitor and evaluate brand visibility metrics to assess the effectiveness of branding strategies and make adjustments as needed
Sales Representative
Polmerk Limited
02.2003 - 01.2008
- Establishing plans and strategies to expand market share in the region and contributing to development of training on products to clients
- Initiating and coordinating development of action plans to penetrate new markets
- Designing high performance agency and alternative distribution channels to drive, oversee and support the development and implementation of a clear marketing strategy across the Company's operations
- Conducting market research and determining market requirements for existing and future products
- Developing pricing strategy
- Proactively developing the corporate image, reputation and brand of the company
- Providing monthly progress reports detailing business development prospects, current enquiries and all other relevant data to assist the company to conduct risk analysis assessments where necessary
- Prepare presentations, proposals and sales contacts
- Identify and resolve clients concerns
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on- investment and profit-loss projections
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
- Initiate market research studies and analyze their findings
- Conduct economic and commercial surveys to identify potential markets for products and service
- Ensuring budgets and deadlines are met
- Follow desired standards of consistency, fairness and honesty
- Undertake any additional duties as assigned by the immediate supervisor
- Set marketing goals and objectives to boost market share and profitability
- Develop and implement initiatives to increase brand recognition and awareness
- Leverage industry sources and consumer data to inform organizational decision-making and enhance performance
Education
Master of Business Administration (MBA) -
Monash University
01.2010 - 01.2012
Bachelor of Commerce - Marketing
Cambridge University
01.2004 - 01.2007
Certificate in Computer Training - Software proficiency packages
Diploma - Sales and Marketing
Mombasa Polytechnic
01.2000 - 01.2002
Skills
Strategic Prospecting Skills
Active Listening
Communication Skills
Objection Handling
Closing Techniques
Post-Sale Relationship Management
Organization skills
Brand Awareness
Computer Systems
Cold calling
Marketing strategy
Customer relationship management (CRM)
Negotiation
Attributes
- Fluent in Kiswahili and English
- Willing to learn and sharpen skills
- Well-rounded and ready to sharpen my skills with other skills of human Endeavour
- Good leadership, team player and communication skills
- Hardworking, creative, determined, committed and self-driven
- Pleasant, Humble and polite
Personal Information
- Year of Birth: 1980
- Marital Status: Married
Timeline
Head of Sales and Marketing
Superscavers Limited
01.2023 - Current
Sales and Marketing Manager
Envirofit International Limited
05.2016 - 12.2022
Export Sales Manager
Trony East Africa Limited
02.2012 - 04.2016
Master of Business Administration (MBA) -
Monash University
01.2010 - 01.2012
Marketing Manager
Pentapharm Chemists Limited
02.2008 - 12.2011
Bachelor of Commerce - Marketing
Cambridge University
01.2004 - 01.2007
Sales Representative
Polmerk Limited
02.2003 - 01.2008
Diploma - Sales and Marketing
Mombasa Polytechnic
01.2000 - 01.2002
Certificate in Computer Training - Software proficiency packages
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