Osaro Jackson

Key Responsibilities:

• Innovate new ways to increase brand awareness and keep up to date on modern marketing trends
• Own and optimize all marketing channels (Affiliate, Lifecycle, Performance Marketing, Community, Content & Social Media)
• Own & grow all key metrics from new user acquisitions, market share, retention & reactivation
• Team management to ensure optimum performance across different functions

Key Accomplishments:

• Grew average New User Registration in H1 2024 by over 60% comparing same with H2 2023.
• Grew Monthly Active User in H1 2024 by over 70% comparing same with H2 2023.
• Successfully increased key products (Earn, Spot, Pay, Futures, etc) penetration in H1 2024 by an average of +5%.
• Through granular user segmentation in H1 2024, increased churn recall rate by +2% QoQ
• Completed several ASO experiments with an average of +5% uplift across all experiments.
• Optimized the region's campaign processes & mechanics to ensure back to back positive ROIs.
• Increased African market share by over +10% YoY in 2023.
• Led the team to organize offline events in more than 7 countries across Africa where there never had before been with achieving over 95% attendance rate and 95% CSAT in all.
• Effectively managed team size optimizations in 2023 which saw a more than 60% decrease in team whilst ensuring optimum output.

Key Responsibilities:

• Manage key business projects ranging but not limited to KYC/KYB improvements, P2P growth, etc
• Ensure proper tracking & analysis of metrics, reporting and strategy development as off-shoots of analysis.

Key Accomplishments:

• Localised KYB doc requirement across the region to ensure seamless understanding and flow of the process.
• Facilitated the implementation of 1-click or documentless KYC solution which saw KYC submission rate increase by +13% MoM and Pass Rate increase by +9% MoM
• Facilitated the implementation of “opt-In” consent box for registering users in Africa to reduce the potential of possible litigation stemming from lack of consent to users receiving marketing communications.
• Discovered erroneous over-payments to affiliates over the years for non-African registrations thereby reducing payments to affiliates by about 50% MoM.

Key Responsibilities

• Direct and create plans for user operations across the entire
  region.
• Collaborate with teams across the organization to ensure
  smooth execution of lifecycle marketing campaigns.
• Monitor event/campaign progress and results using data
  analysis and user feedback to ensure ever-improving efficacy and user experience.

Key Achievements

• Implemented various KYC optimizations e.g., vendor change,
  localized messaging, campaigns etc to increase KYC submit by +10% MoM and pass rate by about 6%.
• Improved KYC Pass rate from 28% MoM to 43% MoM through regular strategic campaign set-up and ultimately facilitation of vendor processing optimization.
• Improved users Churned Active Rate metric by 2% MoM
  through data informed user cohort segmentation and targeting with relevant messaging and campaign.

Key Responsibilities

• Understand, deep-dive, have control, and improve the supply
  status to ensure we deliver operational excellence and great
  customer experience.
• Own the operational metrics in Nigeria.
• Evaluate strategic opportunities, by performing a broad range of quantitative and qualitative analyses.
• Implement, standardize and execute processes across all cities.
• Hire, train and mentor a team of Operations Specialists.

Key Achievements

• Initiated an E-Meeting program between Glovo and its Couriers to mitigate challenges in reading & writing faced by the Couriers who cannot interact properly with In-app comms. We saw an average of 14% & 5% decline in both reassignment and cancellation rates respectively within the first month of implementation.
• Worked with the finance team to develop an effective cash
  recollection strategy which enabled us to keep our average
  Cash Balance to average Order Value ratio at the globally
  acceptable rate of 3%
• Secured partnership with a choice 3rd Party Logistics Company thereby improving the size of our total fleet by 5%.

Key Responsibilities

• Lead a 360 team in charge of launching new cities and driving them to success in record time, having a direct impact on Glovo's expansion agenda in Nigeria.
• Run all the on-ground activities to build the foundation for
  Glovo to succeed, managing multiple projects and being a
  resourceful multi-tasker.
• Be the representative for Glovo in my area for press, launch
  events, conferences, and media interactions.

Key Achievements

• Expanded Glovo's service to the Mainland Area Of Lagos (Ikeja & Surulere) within my first 50 days. This involved efficiently working cross-functionally with the sales, operations, marketing, legal, and other relevant teams.
• Extended Glovo's Island's Service within city of operations by about 35% coverage from 25% within my first 30-days.

Key Responsibilities

• Supervise 6 Operation Specialists and 4 Operations
  Coordinator nationwide.
• Provided HQ management with data with actionable insights on leads acquisition & conversion in Nigeria.

Key Achievements

• Successfully led a driver verification process nationwide that
  saw over 3k drivers verified within 3-Months.
• Scaled driver onboarding process/training from hybrid (Remote & Physical) to 100% Remote during the Covid-19 Pandemic which saw us convert the highest ever amount of 6,500 drivers trained in a month in May 2021.
• Recruited and managed over 30 Remote Activation Partners
  nationwide within 45-days.
• Developed an operational strategy that increased our new
  driver log-in and first trip rate by 8% within the first month of implementation.

Key Responsibilities

• Manage driver quality ensuring documents submitted meet requirements
• Handle driver training and re-trainings.
• Relationship management with fleet owners.

Key Achievements

• Optimized Bolt Nigeria Driver Training Document
• Optimized operational flow for Bolt Nigeria outsourced
  training centre that catered to over 300 drivers daily.