Results-driven Digital Marketer offering 5+ years of client-focused service, project management and business-generating content production. I am also a skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Over the years, I have been proficient at cultivating and retaining key client relationships and business partnerships.
Hi, I’m
Oscar Odima
Digital Marketer Par Excellence
Nairobi,Kenya
Summary
Overview
9
years of professional experience
18
years of post-secondary education
Work History
ContentBaconUtah
Legal Content Writer
07.2021 - Current
Job overview
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Formatted content to adhere to industry-specific style guides.
- Performed keyword research to optimize content for SEO.
- Utilized feedback from clients and colleagues to improve content quality.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Developed content for press releases and newsletters to promote products and services.
- Created content for websites and online publications.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Superlativ.ioFlorida
SEO Specialist
07.2021 - 12.2022
Job overview
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Click-ContentNairobi
Digital Marketer
07.2019 - 12.2020
Job overview
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Identified growth opportunities and developed initiatives to increase market share.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased customer engagement through social media.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
SALARNairobi
Legal Consultant
01.2015 - 12.2018
Job overview
- Consulted with attorneys on malpractice, personal injury and workers compensation claims.
- Negotiated settlements with opposing counsel.
- Analyzed legal documents and identified pertinent issues for clients.
- Researched, wrote and filed motions, writs and briefs for each case.
- Communicated with clients and collected information to research cases and prepare settlement offers.
- Prepared and filed pleadings, motions and other legal documents in court proceedings.
- Researched and wrote contracts, agreements and proposals.
- Drafted motions, petitions and waivers.
Malindi Law CourtsMalindi
Legal Intern
05.2016 - 08.2016
Job overview
- Attended depositions and court proceedings and prepared summaries on cases.
- Organized legal filing system to maximize efficiency.
- Performed legal and general research, drafting memoranda, and correspondence.
- Reviewed legal information and proofed documentation for errors.
- Drafted, received and tracked due diligence checklists.
- Assisted in developing processes to expedite legal procedures.
- Assessed case dockets to prepare and provide appropriate legal advice.
- Sorted legal documents, filing and case materials in clear, orderly systems.
- Assisted attorneys with reviewing and organizing witness reports.
Education
University of NairobiKenya
Bachelor of Laws (LLB) from Legal Studies
01.2014 - 12.2019
University Overview
- Awarded A Second Lower Degree
Sunshine Secondary SchoolNairobi, Kenya
High School Diploma
01.2009 - 12.2012
University Overview
- Awarded A-
Le PicNairobi, Kenya
KCPE
01.2001 - 12.2008
University Overview
- Awarded 416 Marks
Skills
Promotional marketing and advertising
TRAINING AND COMMUNITY SERVICE
TRAINING AND COMMUNITY SERVICE
- Huduma Bill and international best regulatory practices on Digital Identity. A Public Discussion On Digital Identity Regulatory Framework organized by the Lawyers Hub Kenya (July 2019)
- Lawyers Hub and HIIL host the July meetup of LawTech Nairobi on Disruption of Legal education & services to ensure user friendly Justice (July 2019)
- Cyber Crimes & Digital Forensics -Investigation & Prosecution Policy Issues organized by the Lawyers Hub Kenya(June 2019)
- Debate on the legal status of citizens with dual citizenship before promulgation of the 2010 Constitution (May 2018).
- Debate on the legal status of citizens with dual citizenship before promulgation of the 2010 Constitution (May 2018).
- Forum at the United States Embassy on human rights issues in Africa. (May 2018).
- Conference at the University of Nairobi Main Campus on intellectual property and the rights of copyright holders in Kenya (April 2018).
- Debate on Gender Equality and the Importance of women empowerment at the University of Nairobi (March 2018).
- Forum at the United States Embassy on diplomatic ties between Kenya and the United States (December 2017).
- Legal Aid Clinic- Clinic at Kituo cha Sheria, Nairobi organized by the Students Association of Legal Aid and Research in conjunction with Kituo cha Sheria (May 2017).
- Lovematters Africa- workshop on gender-based violence and the rights of women (June 2015).
- Amnesty International, SOLAD and the Kenya National Debate Council- debate sensitisation on forceful evictions organised by the United States International University (May 2015).
- Legal Aid Clinic- sensitization on the availability of free services/advice at the Milimani Law Courts. Activities took place in Kawangware, Uthiru and Milimani Law Courts. It was organised by Law Society of Kenya in conjunction with the Kenya Law Students Society (October 2014).
References
References
Christen Costa
CEO, Superlativ.io
christen@superlativ.io
Jaimie Rasplicka,
Managing Editor, Content Bacon
jamie@contentbacon.com
Meshack Mitau,
Advocate
meshackmitau28@gmail.com
0704289644
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
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evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Timeline
Legal Content Writer
ContentBacon
07.2021 - Current
SEO Specialist
Superlativ.io
07.2021 - 12.2022
Digital Marketer
Click-Content
07.2019 - 12.2020
Legal Intern
Malindi Law Courts
05.2016 - 08.2016
Legal Consultant
SALAR
01.2015 - 12.2018
University of Nairobi
Bachelor of Laws (LLB) from Legal Studies
01.2014 - 12.2019
Sunshine Secondary School
High School Diploma
01.2009 - 12.2012
Le Pic
KCPE
01.2001 - 12.2008
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