OCTAVIAN MWANDAU
Nairobi
Summary
Over 20 years of retail management experience with a focus on customer engagement and brand promotion. Proven track record in product presentation, innovative marketing strategies, and fiscal management. Expertise in staff mentoring, inventory control, and enhancing customer loyalty to achieve business objectives. Dynamic Assistant Brand Manager with extensive experience in marketing, contributing to significant corporate sales growth and brand awareness.
Overview
19
19
years of professional experience
Work History
ASSITANT BRAND MANAGER
HOPEHOLDING COMPANY LTD
01.2022 - Current
- Enforce corporate guidelines, SOPs, and directives for sales, service, cost, and standards.
- Align sales plans with business strategy for execution and success.
- Boost sales via competitor analysis and strategic initiatives.
- Optimize store layout for maximum sales and effective merchandising.
- Drive staff engagement with daily briefings on sales achievements.
- Prepared monthly reports on brand performance metrics, including sales, ROI, and KPIs.
- Conducted market research to identify target customer demographics and preferences.
- Reviewed customer feedback surveys to identify areas of improvement in existing products or services.
- Monitored industry trends to inform decisions about pricing and positioning of products.
- Drafted press releases and managed social media accounts for all brands in portfolio.
- Developed presentations outlining key findings from research projects conducted by the team.
- Coordinated internal resources across departments to ensure successful execution of campaigns.
- Negotiated contracts with vendors for the purchase of media space or other services.
- Created promotional materials such as brochures, flyers, emails, and web content.
- Assisted in developing annual budgets related to brand activities.
- Analyzed sales figures against projected targets set by senior management.
- Provided support in planning strategic events that build brand awareness.
- Managed relationships with suppliers to ensure timely delivery of products and services.
- Worked closely with creative teams on designing packaging labels that reflect the brand image.
- Organized trade shows and product demonstrations to engage potential customers.
ASSISTANT BRAND MANAGER
REDTAG UAE - TANZANIA BRANCH (Hope Holding Co LTD)
12.2020 - 02.2022
- Ensure store compliance with corporate guidelines, SOPs, and directives on sales, service, costs, and standards.
- Drive store performance by adhering to corporate sales and service standards.
- Develop and implement sales plans aligned with regional business strategies.
- Analyze competitor practices and inform managers for strategic advantages.
- Motivate a high-performing team to consistently achieve sales targets.
CUSTOMER RELATIONSHIP MANAGER
REDTAG UAE - TANZANIA RANCH (Hope Holding Co LTD)
03.2018 - 02.2020
- Spearheaded daily retail operations for enhanced efficiency and impactful brand representation.
- Optimized stock delivery, rotation, and profiling to align with customer preferences and drive excitement.
- Enhanced team performance through strategic recruitment, training, and ongoing coaching.
- Monitored market trends and local competition to maintain a competitive edge.
- Conducted daily health and safety compliance checks to ensure operational integrity.
- Led the team to consistently achieve outstanding customer satisfaction in retail operations.
- Increased profits by analyzing sales data and forecasting market trends.
ADDITIONAL EXPERIENCE
DEACONS CHAIN OF COMPANIES
01.2007 - 12.2018
- Excelled as a Sales Associate at Woolworths (K) Ltd/Mr.Price/Baby Shop under the Deacons Group.
- Led financial oversight and management as Treasurer of Dodcon Sacco (2013-2016).
- Chaired the Credit Committee at Dodcon Sacco, driving financial strategy and growth (2007-2013).
- Demonstrated leadership and dedication as a Church Leader, assisting in pastoral duties.
CUSTOMER RELATIONSHIP MANAGER
Truworths Sarit (DEACONS CHAIN OF STORES)
01.2015 - 03.2018
- Spearheaded daily retail operations, leading teams to deliver exceptional customer service and maintain brand integrity.
- Ensured store appearance aligned with brand image for a polished and appealing ambiance.
- Regularly introduced new stock to drive customer excitement and meet demand.
- Aligned stock profiling and styling with evolving customer preferences and trends.
- Played a key role in staff recruitment, training, evaluation, and supervision.
- Provided coaching and mentorship, fostering staff growth on and off the sales floor.
- Stayed informed on market trends and competitor activities for strategic advantage.
- Conducted daily health and safety checks for compliance assurance.
- Analyzed sales data and forecasted volumes to optimize profitability.
- Addressed customer complaints and feedback to enhance satisfaction.
CUSTOMER RELATIONSHIP MANAGER
Truworths Junction (DEACONS CHAIN OF STORES)
01.2012 - 01.2015
- Spearheaded daily retail operations, leading a team to deliver exceptional customer service in a dynamic, fast-paced environment consistent with brand representation.
- Led team to deliver top-tier service in dynamic retail environment.
- Optimized stock turnover to excite customers, boost demand satisfaction.
- Enhanced profits by analyzing sales, predicting future sales volumes.
- Elevated brand image through strategic store appearance management.
CUSTOMER RELATIONSHIP MANAGER
IDENTITY (DEACONS CHAIN OF STORES)
01.2009 - 12.2012
- Oversee daily retail operations, ensuring the store's operational excellence and brand representation.
- Led a team to achieve exceptional customer service daily.
- Enhanced stock levels to align with customer preferences.
- Drove recruitment and training to boost team performance.
- Analyzed sales data to optimize profits in a competitive market.
CUSTOMER RELATIONSHIP SUPERVISOR
Truworths Sarit (DEACONS CHAIN OF STORES)
01.2007 - 12.2009
- Supported the Store Manager in driving revenue, controlling costs, and optimizing the customer experience.
- Boosted revenue and minimized costs for optimal store performance.
- Led effective problem-solving for staff and customer satisfaction.
- Designed scheduling to balance store needs and staff requirements.
- Enhanced merchandise displays to elevate customer engagement.
Education
CERTIFICATE -
INSTITUTE OF COMMERCIAL STUDIES
NairobiHIGHER DIPLOMA - ICT, English, Economics, Marketing, HR Management, Management, Accounting, Social Research Methods, entrepreneurship, office administration
THE KENYA INSTITUTE OF MANAGEMT
Nairobi 11.2015
CERTIFICATE - Communication Skills, Life Skills, Information and Communication Technology, Entrepreneurship, Financial Accounting, Economics
KENYA INSTITUTE OF MANAGEMENT
Nairobi11.2012
CERTIFICATE -
KENYA CHRISTIAN INDUSTRIAL TRAINING
Nairobi01.1995
HIGH SCHOOL CERTIFICATE - Kenya Certificate of S Education
SAINT MARY'S HIGH SCHOOL-TAITA
Nairobi01.1987
CERTIFICATE - Kenya Certificate of Primary Education
MWANGEA PRIMARY SCHOOL-TAITA
Taita01.1983
Skills
- Computer Application (Ms Word, Excel, PowerPoint, Publisher, Internet and E-mail)
- Presentation of written and oral reports
- Customer relationship training
- Visual layouts
- Strategic planning
- Sales analysis
- Brand strategy
- Visual merchandising
- Customer segmentation
- Budget management
- Staff training
- Promotion development
References
- Pastor Danson Nyali, Trumpeters Call Centre, +254700531012, dannyalim@yahoo.com
- Dr Livingstone Mwalugha Ngoo, Jomo Kenyatta University of Agriculture and Technology, +254722490180, livingngoo@gmail.com
- Stephen Magiri, United States International University, +254722799272, smwandau@usiu.ac.ke
- Andrew Human Resource Hopeholding Ltd,+255655777951
Hobbies and Interests
- Reading
- Gospel Music
- Travelling
- Football
- Volunteering
- Church activities leadership and community support work
Personal Information
- Date of Birth: 05/09/69
- Nationality: Kenyan
- Marital Status: Married
Short Training
- Brand Visit, 2014, South Africa, Represented Head Office in Buying and Allocation Cycle., Achieved expertise in franchise buying through immersive Cape Town exposure., Mastered Truworths HR policies and performance enhancement strategies., Enhanced merchandising skills with hands-on experience at Canal Walk., Streamlined stock distribution for Truworths across international locales.
- Additional Short Courses, 2014, April 2011 Kusco Training Consultants: Focused on management of change, key steps in change management, handling resistance, and understanding emerging changes in organizations and Sacco's., May 2011 Excel Marketing and Training Consultants: Specialized in effective selling, customer care skills, understanding customer expectations, and the formula for success., March 2009 - British Council: Covered managing performance, emotional intelligence, personal development, leadership issues, team role self-perception, and dealing with difficult behavior., March 2008 - British Council: Emphasized face-to-face customer interaction, oral communication skills, and customer care efficiency and effectiveness.
Affiliations
I have always lived from my life experience to motivate and uplift others with my actions, words, and beliefs, I have a strong sense of purpose as I have faced challenges with courage, and standing up for what's right, having an exceptional character, integrity, and a positive outlook, even in difficult situations and from my religious background and church leadership, have seen and helped people realize their dreams.
Timeline
ASSITANT BRAND MANAGER
HOPEHOLDING COMPANY LTD
01.2022 - Current
ASSISTANT BRAND MANAGER
REDTAG UAE - TANZANIA BRANCH (Hope Holding Co LTD)
12.2020 - 02.2022
CUSTOMER RELATIONSHIP MANAGER
REDTAG UAE - TANZANIA RANCH (Hope Holding Co LTD)
03.2018 - 02.2020
CUSTOMER RELATIONSHIP MANAGER
Truworths Sarit (DEACONS CHAIN OF STORES)
01.2015 - 03.2018
CUSTOMER RELATIONSHIP MANAGER
Truworths Junction (DEACONS CHAIN OF STORES)
01.2012 - 01.2015
CUSTOMER RELATIONSHIP MANAGER
IDENTITY (DEACONS CHAIN OF STORES)
01.2009 - 12.2012
ADDITIONAL EXPERIENCE
DEACONS CHAIN OF COMPANIES
01.2007 - 12.2018
CUSTOMER RELATIONSHIP SUPERVISOR
Truworths Sarit (DEACONS CHAIN OF STORES)
01.2007 - 12.2009
CERTIFICATE -
INSTITUTE OF COMMERCIAL STUDIES
CERTIFICATE -
KENYA CHRISTIAN INDUSTRIAL TRAINING
HIGH SCHOOL CERTIFICATE - Kenya Certificate of S Education
SAINT MARY'S HIGH SCHOOL-TAITA
CERTIFICATE - Kenya Certificate of Primary Education
MWANGEA PRIMARY SCHOOL-TAITA
HIGHER DIPLOMA - ICT, English, Economics, Marketing, HR Management, Management, Accounting, Social Research Methods, entrepreneurship, office administration
THE KENYA INSTITUTE OF MANAGEMT
CERTIFICATE - Communication Skills, Life Skills, Information and Communication Technology, Entrepreneurship, Financial Accounting, Economics
KENYA INSTITUTE OF MANAGEMENT
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