Ochieng Rapuro

Company Overview: PR agency

• Strategic Communication: Develops plans to align communication with client goals.
• Brand Communication: Shapes and promotes the client's brand identity.
• Public Communication: Manages messaging to engage the public effectively.
• Crisis Communication: Handles reputation risks and crafts responses during crises.
• Media Management: Builds relationships with media and secures coverage.
• Digital Communication: Oversees online presence, including social media and digital campaigns.
• Specialized Writing: Crafts tailored content such as press releases, speeches, whitepapers, or thought leadership articles to align with client objectives and target audiences.

• Managed a team of editors, writers and other staff members responsible for creating high-quality content.
• Spearheaded the establishment of Eastern Africa's first converged and Nairobi's digitally oriented newsroom.
• Led organizational change management to successfully transition from legacy to a multimedia digital-first operation.
• Led in setting long-term goals for the organization's editorial department.
• Developed editorial strategies for print and digital media in order to maximize readership and engagement.
• Identified areas of improvement in existing content and assisted in developing new content that was relevant to the target audience.
• Analyzed reader feedback data in order to make informed decisions about future content strategies.

• Revitalized the regional publication by refocusing content on key Nairobi economic, trade, human development, security, and geopolitical issues.
• Researched industry trends to inform content strategy decisions.
• Analyzed user data from social media platforms such as Facebook and Twitter.
• Successfully reversed a decline in copy sales (grew print circulation 5% in six months) amidst digital disruption.
• Developed editorial strategies to ensure that all content is accurate, timely, relevant, and in line with the organization's mission.
• Collaborated with marketing team to develop promotional materials for campaigns.
• Orchestrated digital content development, storytelling direction and follower interaction.

• Oversaw all operations of the daily business publication.
• Researched industry trends to inform content strategy decisions.
• Created detailed reports on website analytics and reader engagement metrics.
• Facilitated cross-departmental collaborations to ensure cohesive brand messaging.
• Monitored and analyzed content performance metrics to guide future editorial decisions.
• Developed and maintained editorial guidelines to ensure brand consistency across publications.
• Mainstreamed economic/business journalism in the Kenyan market.
• Led the setting of the economic news agenda for the production of high-quality content.