Ntinyari Kimathi
Nairobi
Summary
Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, email marketing, SEM, PPC, content creation, ecommerce and data analytics with proactive and adaptable approach to changing market dynamics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Ecommerce and Digital Marketing Specialist
1921 Movement
01.2023 - Current
- Central Coordinator: Acted as the primary liaison across Advertising, Demand Planning, Data Analysis, Revenue Management, Creative Content, and Marketplace teams, ensuring strategic alignment and seamless execution of cross-functional initiatives
- Project Management: Led e-commerce project timelines, consistently meeting deadlines and deliverables across teams to achieve brand goals
- Strategy Alignment: Maintained alignment of team strategies with brand objectives and marketplace performance metrics to ensure cohesive brand execution
- Shopify Store Management: Managed daily operations of Shopify stores, including product uploads, inventory management, and order processing to ensure a smooth shopping experience
- Product Management: Developed and maintained product listings with accurate descriptions, pricing, and images, ensuring up-to-date product information and visual appeal
- Customer Service Leadership: Collaborated with Customer Service Associates to address customer inquiries promptly, enhancing satisfaction and promoting repeat business through targeted strategies
- Sales Optimization: Analyzed sales data to identify trends and implement strategies for conversion rate improvements, directly impacting sales growth
- Marketing Collaboration: Supported marketing initiatives by executing promotional campaigns, managing discount codes, and tracking marketing performance
- Technical Oversight: Monitored and resolved Shopify technical issues, maintaining a seamless user experience by staying informed on platform updates and features
- Performance Reporting: Compiled and analyzed store performance reports covering sales, traffic, and customer metrics, providing actionable insights for continuous improvement
Volunteer Email Marketer
SEDSConnective
02.2023 - 07.2023
- Email Marketing Strategy Development: Collaborated with the marketing team to create mission-driven email campaigns, ensuring alignment with the NGO's goals and effectively reaching target donor and volunteer audiences
- Engaging Content Creation: Developed compelling email content to communicate impactful stories, program updates, and calls-to-action that inspire engagement and support from subscribers
- Subscriber List Management and Compliance: Grew and managed subscriber lists, with a focus on accuracy, segmentation for targeted outreach, and strict adherence to data privacy regulations
- Performance Monitoring and Optimization: Tracked key performance indicators (open rates, click-through rates, donations) to evaluate and optimize campaign impact and improve supporter engagement
- A/B Testing for Enhanced Engagement: Conducted A/B testing on subject lines, content, and CTAs to determine the most effective methods of inspiring action and increasing support
- Deliverability Optimization: Implemented email best practices to maximize deliverability and ensure messages reached donors' and supporters' inboxes, while managing spam filters
- Cross-Functional Collaboration: Partnered with content creators, program coordinators, and outreach teams to align email messaging with broader campaigns and maintain consistent, mission-aligned communication
- Trend Monitoring and Innovative Outreach: Monitored trends in email marketing for nonprofits to introduce innovative strategies that maximize engagement and build stronger supporter relationships
- Reporting and Impact Insights: Prepared regular reports on campaign performance, providing insights and actionable recommendations to help refine strategies and drive greater community impact
- Ensured compliance with industry regulations such as CAN-SPAM Act and GDPR by developing transparent privacy policies and opt-in procedures for subscribers.
- Boosted subscriber engagement with personalized, data-driven email content tailored to individual interests and preferences.
Reviews Content Scribe & Editor
Clutch
04.2021 - 04.2023
- As a Reviews Transcriber at Clutch.co, I played a pivotal role in supporting the editorial team in curating insightful B2B reviews for a diverse range of businesses
- My responsibilities included:
- Review Transcription and Analysis: Efficiently transcribed and processed detailed B2B reviews, ensuring accuracy and clarity in conveying client feedback and insights
- Collaborated closely with editors to provide meticulous transcriptions that facilitated the editorial process in crafting comprehensive and informative reviews
- Quality Assurance: Conducted thorough quality checks on transcriptions to maintain the highest standards of accuracy and consistency
- Assisted editors in refining review content, contributing to the creation of valuable resources for businesses seeking B2B services
- Team Collaboration: Worked collaboratively with the Content Operations and editorial team, providing support in meeting deadlines and maintaining a high level of quality in published content
- Engaged in open communication to address queries, feedback, and ensure seamless workflow within the reviews department
- Process Improvement: Actively participated in discussions regarding process enhancements, contributing valuable insights to streamline and optimize the review transcription workflow
- Adaptability and Multitasking: Thrived in a dynamic work environment by efficiently managing multiple tasks and adapting to evolving priorities to meet the demands of the editorial schedule
Freelance Digital Marketing Consultant
XLURU.com
01.2021 - 01.2023
- Email Marketing: Developed and executed comprehensive email marketing strategies to nurture leads, engage subscribers, and drive conversions
- Designed email templates featuring compelling subject lines and content to enhance engagement
- Conducted A/B testing on campaigns to improve open and click-through rates, resulting in measurable increases in subscriber engagement
- Managed email list segmentation and personalization to deliver highly targeted messages and maximize campaign relevance
- Monitored deliverability, bounce rates, and spam metrics to maintain a healthy sender reputation
- Analyzed campaign performance data, providing insights and optimizing strategies to meet key performance indicators
- Search Engine Optimization (SEO): Performed in-depth keyword research to identify high-impact keywords and improve organic search rankings
- Optimized website content, meta tags, and headers to enhance search engine visibility
- Executed both on-page and off-page SEO activities, including link building and content promotion
- Analyzed SEO performance using tools like Google Analytics and Google Search Console, driving informed adjustments to improve rankings and organic traffic
- Resolved technical SEO issues (e.g., crawl errors, broken links) to enhance website functionality and search engine compliance
- Stayed current on SEO best practices and algorithm updates to refine strategies and boost results
- Analytics and Reporting: Tracked and evaluated digital marketing performance using tools like Google Analytics 4, identifying trends in email engagement, web traffic, and keyword rankings
- Produced regular reports on key metrics, offering actionable insights and recommendations for optimizing SEO and email marketing campaigns
- Collaborated with marketing and content teams to ensure alignment of email and SEO initiatives with broader brand and business objectives
Google Analytics 4 Freelance Expert
Upwork
05.2022 - 01.2023
- Google Analytics 4 implementation: Set GA4 tracking, including event tracking, custom dimensions, and enhanced ecommerce, ensuring accurate and comprehensive data collection
- Data analysis and reporting: Analyze website and app data using GA4 to derive insights and identify trends, patterns, and opportunities for optimization
- Prepare regular reports and dashboards to communicate findings to relevant stakeholders
- Goal and conversion tracking: Define and configure goals and conversion tracking within GA4, aligning them with organizational objectives and key performance indicators (KPIs)
- Customization and advanced tracking: Implement custom tracking solutions and advanced techniques within GA4, such as cross-domain tracking, user engagement tracking, and user journey analysis
- Auditing and troubleshooting: Regularly audit GA4 implementations to ensure data integrity and resolve any tracking issues or discrepancies
- Collaborate with developers or technical teams to implement necessary fixes
- Tag management: Work with the marketing and development teams to manage and optimize the implementation of tags using Google Tag Manager or other tag management systems
- User behavior analysis: Utilize GA4 features, such as user exploration reports, user lifecycle analysis, and cohort analysis, to understand user behavior, segment audiences, and identify opportunities for user engagement and retention
- A/B testing and personalization: Collaborate with the marketing team to set up and analyze A/B tests and personalization experiments using GA4 data, providing insights to optimize user experience and conversion rates
- Training and knowledge sharing: Educate and train internal teams on GA4 features, best practices, and data interpretation to foster a data-driven culture within the organization
Technical SEO
Upwork
01.2022 - 01.2023
- Technical SEO analysis: Conduct comprehensive technical SEO audits of our website, identifying areas for improvement and potential issues that may impact search engine visibility
- On-page optimization: Collaborate with content creators to optimize website content, including meta tags, headings, URL structure, and internal linking, to improve keyword relevancy and organic rankings
- Website structure and navigation: Optimize website architecture, site navigation, and URL structure to ensure search engine crawlers can easily access and index content
- Mobile optimization: Optimize the website for mobile devices, ensuring responsive design, fast loading times, and a seamless user experience across different screen sizes
- Website speed and performance: Monitor and optimize website speed, reducing page load times and optimizing server response times to improve user experience and search engine rankings
- XML sitemaps and robots.txt: Create and optimize XML sitemaps and robots.txt files to guide search engine crawlers and ensure proper indexing of website content
- Technical issue resolution: Identify and address technical SEO issues, such as crawl errors, broken links, duplicate content, and 404 error pages, to improve website health and search engine rankings
- Schema markup implementation: Implement structured data markup (schema.org) to enhance search engine understanding of website content and improve visibility in rich snippets and other SERP features
- Website migration and redirection: Plan and execute website migrations or redesigns, ensuring proper redirection of URLs to maintain search engine rankings and traffic
- SEO tool utilization: Work with SEO tools such as Google Search Console, Google Analytics, and SEO auditing software to gather data, track performance, and extract actionable insights
Cryptocurrency Summary Writer
MakerDAO
06.2021 - 01.2023
- Write summaries for cryptocurrency videos and audios produced
- Carry out research on topics assigned to them
- Fact-check any data collected during the research process
- Read style guides or past records and use them to develop content for assignments
- Convert the information they've acquired into readable, easy-to-understand content tailored to their specific audience
- Revise work based on editorial feedback
Email Marketing Specialist
Upwork
01.2021 - 01.2023
- Email campaign strategy: Collaborate with the marketing team to develop comprehensive email marketing strategies aligned with organizational goals and target audience segments
- Email content creation: Write persuasive and engaging email content that effectively communicates key messages, promotes products or services, and drives desired actions
- Subscriber list management: Manage and segment email subscriber lists for targeted messaging, ensuring data accuracy, compliance with privacy regulations, and effective list growth strategies
- Campaign deployment: Set up, schedule, and deploy email campaigns using an email marketing platform or marketing automation software, ensuring proper personalization and deliverability
- A/B testing and optimization: Conduct A/B tests on subject lines, email content, call-to-action buttons, and landing pages to optimize open rates, click-through rates, and conversion rates
- Email automation and workflows: Implement email automation workflows, including welcome emails, nurture campaigns, abandoned cart emails, and customer onboarding sequences, to enhance customer engagement and drive conversions
- Performance tracking and analysis: Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for continuous improvement
- Email deliverability and compliance: Ensure email deliverability by managing spam filters, optimizing email templates for various email clients, and complying with email marketing regulations and best practices
- Segmentation and personalization: Utilize customer data and segmentation strategies to personalize email content, offers, and recommendations, increasing relevancy and driving engagement
- Email design and optimization: Collaborate with the design team to create visually appealing email templates that are mobile-responsive, user-friendly, and aligned with brand guidelines
Marketing Content Specialist
Today Writers
01.2018 - 05.2020
- Content strategy and planning: Collaborate with the marketing team to develop and execute content strategies aligned with marketing goals, target audience, and brand positioning
- Content creation: Write engaging and persuasive marketing content across various formats, including blog posts, articles, website copy, social media posts, emails, case studies, whitepapers, and video scripts
- Brand messaging: Ensure consistency and alignment with brand voice and messaging guidelines in all marketing content, maintaining a cohesive brand identity and tone
- Audience research: Conduct research to understand target audience needs, pain points, and preferences, and develop content that resonates with their interests and challenges
- SEO optimization: Incorporate relevant keywords and SEO best practices into content to improve search engine visibility and drive organic traffic to our website
- Content calendar management: Develop and manage a content calendar to ensure regular and timely content creation and distribution, aligning with marketing campaigns and industry events
- Content promotion and distribution: Coordinate the distribution of content across various channels, including website, social media platforms, email newsletters, and third-party publications, to maximize reach and engagement
- Content analytics and optimization: Monitor and analyze content performance metrics, such as page views, engagement, conversions, and social shares, and leverage insights to optimize content strategies and improve results
- Collaboration with stakeholders: Collaborate with subject matter experts, internal teams, and external contributors to gather insights, develop content ideas, and ensure accuracy and relevance of the content
- Content editing and proofreading: Edit and proofread content to ensure accuracy, grammar, spelling, and adherence to brand guidelines and editorial standards
Education
MASTER OF SCIENCE IN MARKETING
University of Nairobi
09.2026
Full Stack Software Engineering -
ALX
03.2025
Bachelor's degree - Economics
Jomo Kenyatta University of Agriculture And Technology
01.2019
Skills
- Ecommerce Strategy
- Business Strategy
- Digital Marketing
- Google Analytics
- Google Ads
- Administration Assistance
- Project Management
- Marketing strategy management
- E-commerce Strategies
- Technical SEO
- Multichannel marketing
- Marketing automation
- SEO proficiency
Certification
- Digital Marketing and Ecommerce by Google
- Google Ads and Google Analytics by Skillshop
- Technical Search Engine Optimization by Bastian Grimm
- Diploma - Project Management in Practice - Alison
- Administrative Support - Alison
Languages
English
Proficient
C2
German
Intermediate
B1
Swahili
Proficient
C2
Timeline
Volunteer Email Marketer
SEDSConnective
02.2023 - 07.2023
Ecommerce and Digital Marketing Specialist
1921 Movement
01.2023 - Current
Google Analytics 4 Freelance Expert
Upwork
05.2022 - 01.2023
Technical SEO
Upwork
01.2022 - 01.2023
Cryptocurrency Summary Writer
MakerDAO
06.2021 - 01.2023
Reviews Content Scribe & Editor
Clutch
04.2021 - 04.2023
Freelance Digital Marketing Consultant
XLURU.com
01.2021 - 01.2023
Email Marketing Specialist
Upwork
01.2021 - 01.2023
Marketing Content Specialist
Today Writers
01.2018 - 05.2020
MASTER OF SCIENCE IN MARKETING
University of Nairobi
Full Stack Software Engineering -
ALX
Bachelor's degree - Economics
Jomo Kenyatta University of Agriculture And Technology
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