Customer Service
Noela Toywa
Communications Officer
Nairobi
Summary
Astute Communications Specialist with 3 years of marketing success driving digital and print communications from planning to execution. Creative developer of online and social media content and designer of printed branding materials. Excellent skills using website development tools, email marketing software and customer relationship management software.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Communication Specialist
VIZX International
Nairobi
09.2021 - 06.2022
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Answered client queries and complaints to provide strong customer service.
- Wrote press releases for routine use and crisis management.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Provided administrative support to senior team members.
- Wrote and distributed press releases and social media content for clients and company.
- Forged strong media relationships to further public relations goals.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Helped with photo and video production and performed visual and sound editing tasks.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Mastered and launched direct marketing techniques to boost brand reach.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Made cold calls and created email lists for marketing campaigns.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Maintained corporate website using content management systems and associated plugins.
- Improved team efficiency via training in sales, marketing and promotions.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Reviewed staff-written materials and edited for content and brevity.
- Took photographs and videos during special events for promotional materials and social media pages.
- Developed ideas and leads for new stories according to industry trends.
- Cultivated productive relationships with major businesses, securing profitable partnerships.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Designed print collateral materials and coordinated branding across multiple communications channels.
- Expanded national client list with development of customized communications strategies.
Marketing and Communication Officer
Terre Des Hommes Netherlands in Kenya
Nairobi
08.2020 - 06.2021
- Managed media relations and campaigns to address public communications in crisis situations.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Answered calls using computerized dispatch software system for routing to appropriate responders.
- Developed and implemented short- and long-term communications strategies.
- Transitioned from periods of inactivity to immediate stress and intensity with exceptional accuracy and alertness.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Acted as point of contact for inbound media related calls.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Represented company at multiple public forums and conferences.
- Listened carefully to each caller, asking vital questions and worked hard to keep caller calm in very stressful situations.
- Oversaw website copy and social media platforms.
- Multitasked effectively by speaking to callers and simultaneously typing information into system to maintain optimal performance levels.
- Provided in-depth information to first responders enroute to emergencies in order to prepare them for diverse situations.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
Public Relations Intern
Kenya Electricity Transmission Company
Nairobi
04.2019 - 12.2020
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Developed original content for blog posts and website articles.
- Provided administrative support to senior team members.
- Prepared social media posts and videos with eye for viral content strategies.
- Wrote and distributed press releases and social media content for clients and company.
- Helped plan and execute private, company and client events.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Secured media coverage for clients, company and specific campaigns.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Delivered services to customer locations within specific timeframes.
- Prepared variety of different written communications, reports and documents.
Education
Bachelor of Arts - Communication And Media
Maseno University
Kisumu, Kenya 10.2015 - 12.2019
Skills
Advertising and marketing
Interests
People
Empathetic listeners and a persuasive speakers
Passionate about people
Open- minded
Hardworking, ambitious
Fast learner
Self-driven
True team player
Good interpersonal skills
Focus on organization’s growth and development.
Timeline
Communication Specialist
VIZX International
09.2021 - 06.2022
Marketing and Communication Officer
Terre Des Hommes Netherlands in Kenya
08.2020 - 06.2021
Public Relations Intern
Kenya Electricity Transmission Company
04.2019 - 12.2020
Bachelor of Arts - Communication And Media
Maseno University
10.2015 - 12.2019
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