Nicole Ndinda
Marketing And Communications
Nairobi
Summary
An enthusiastic graduate of Jomo Kenyatta University of Agriculture and Technology, holding a Bachelor's degree in Corporate Communication and Management (Public Relations). I possess a deep passion for supporting underserved communities and a flair for impactful writing. Dedicated to contributing significantly to your esteemed organization by fostering invaluable connections through effective internal and external communication strategies. Proficient in engaging diverse audiences, from press and exhibitors to investors and visitors, both locally and internationally. Committed to delivering exceptional content across various communication channels and promptly addressing customer feedback. Eager to expand my expertise in Public Relations, Marketing, and social media within your dynamic company. Proactive and achievement-oriented Marketing Officer bringing 3 years of marketing and leadership experience with special emphasis helping event clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth.
Overview
6
6
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Marketing Officer and Communications Assistant
Agricultural Society of Kenya
7 2022 - Current
- Assisted in strategic initiatives to increase exhibitor participation by implementing targeted outreach campaigns resulting in a 15% increase in exhibitor attendance at the annual Nairobi International Trade Fair
- Designed and executed engaging social media campaigns, resulting in a 20% growth in the Society's online following and increased brand visibility within the agriculture industry
- Conducted comprehensive market research and analysis to identify emerging trends and competitive positioning, providing valuable insights that informed the development of the Society's marketing strategies
- Leveraged strong interpersonal skills to foster and maintain positive relationships with key stakeholders, including exhibitors, vendors, and sponsors, ensuring a high level of satisfaction and retention
- Coordinated the production of promotional materials, such as brochures, newsletters, and digital content, aligning with the Society's branding guidelines and effectively communicating its mission and initiatives to a diverse audience
- Actively contributed to the implementation of innovative communication strategies, including the integration of multimedia content and interactive elements, resulting in increased audience engagement and overall event success
- Assisted in the organization and execution of workshops, seminars, and industry-related events, playing a pivotal role in cultivating a vibrant and inclusive community within the agricultural sector
- Provided valuable input during budget planning and management, demonstrating a keen understanding of cost-effective marketing solutions and resource optimization within the organization.
- Enhanced social media engagement through regular posting and audience interaction.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Supported sales team by creating eye-catching promotional materials for client presentations.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
- Researched and evaluated potential new markets and products.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Wrote and distributed press releases to increase brand visibility.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Trained junior team members on marketing best practices, fostering a culture of continuous improvement.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Provided professional services and support in a dynamic work environment.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Worked effectively in fast-paced environments.
- Gained strong leadership skills by managing projects from start to finish.
- Developed and maintained courteous and effective working relationships.
- Applied effective time management techniques to meet tight deadlines.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Cultivated interpersonal skills by building positive relationships with others.
- Identified issues, analyzed information and provided solutions to problems.
- Resolved problems, improved operations and provided exceptional service.
- Made cold calls and created email lists for marketing campaigns.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Gained extensive knowledge in data entry, analysis and reporting.
- Worked well in a team setting, providing support and guidance.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Conducted market research to inform targeted communication efforts tailored to specific audience segments.
- Executed stories from start to finish within deadlines required for publication production schedules.
- Conducted feature writing for print publications and provided content for website and newsletters to promote high-visibility business communications.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Managed company Facebook, Twitter, Instagram and LinkedIn social media platforms to promote brand and foster public engagement.
- Produced and distributed brochures, newsletters and press kits.
- Took photographs and videos during special events for promotional materials and social media pages.
- Conducted media relations and responded to media requests for information.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Proofread corporate materials before publication or distribution, maintaining quality standards and brand consistency.
- Met with media and press personnel to schedule interviews and issue company statements.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Assisted in organizing successful promotional events, increasing customer reach and generating new leads.
- Facilitated media training for executive staff and spokespeople.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Developed engaging presentations for executive team members, assisting in their efforts to communicate key messages internally and externally.
- Coordinated staff participation in interviews with press to minimize legal issues.
- Participated in brainstorming sessions with creative teams on various projects that led to improved message delivery among target audiences.
Communications intern
Ministry of Education
01.2021 - 09.2021
- Assisted in reading and drafting press releases, and wrote newspaper articles
- Managed social media platforms, supported MOE activities, and conducted project assessments
- Submitted reports and assisted in photography and videography.
Social Media Assistant and Assistant Customer Service Manager
Crown Bus Agencies
04.2018 - 09.2018
- Managed company social media accounts
- Addressed customer queries and provided timely responses
- Prepared company documents, assisted in seat booking, and reservations
- Conducted data entry tasks.
Education
Bachelor of Science in Corporate Communication and Management -
Jomo Kenyatta University of Agriculture and Technology
09.2018 - 05.2022
High School Diploma -
St. Francis Misyani Girls High School
04.2014 - 04.2017
Kenya Certificate of Primary Education (KCPE) - undefined
Donholm Primary School
01.2004 - 04.2013
Skills
Decision-making skills
Problem-Solving skills
Computer Literacy
Social Media Marketing
Brand management
Email marketing
Teamwork and Collaboration
Verbal and Written Communication skills
Multitasking and Organization skills
Adept in Microsoft and Google Applications
Digital Marketing
Creativity and Design (Canva)
Market Research and analysis
Media Relations
Reputation Management
Content creation
Editing and proofreading
Marketing Analytics
Campaign Planning
Multitasking Abilities
Customer Buying Habits
Brand Management
Market Research Analysis
Social Media
Marketing Plans
Content Curation
Event Coordination
Social Media Strategy
Content Development
Cross-departmental Alignment
Public and Media Relations
Media Buying
Budgeting and Allocation
Written Communication
Team Collaboration
Google Analytics
Brand-building strategies
Prospect targeting
References
- Evonia Arina, Trade and Marketing Officer, Agricultural Society of Kenya, evarina91@gmail.com, 0723179875
- Kennedy Buhere, Public Relations Manager, Ministry of Education, State Department of Early Childhood and Basic Education, buhere2003@gmail.com, 0725327611
- Abdirahman Yusuf, Customer Service and Marketing Manager, Crown Bus Agencies, hiraabe87@gmail.com, 0797820991
Projects
Effect of Crisis Communication in Rebuilding Corporate Image - A Case Study of Kenya Power and Lighting Company The Impact of Multiculturalism on Service Delivery - A Case Study on the Kenya Red Cross Society Achievements Planned a successful chess awareness event as a school project Organized a youth campaign for HIV/AIDS sensitization on campus for World AIDS Day Assisted in planning and implementing the 2022 and 2023 Nairobi International Trade Fair Completed a UN training program on youth empowerment and radicalization Aided in the Publishing of the Kenya Farmer Journal Successfully completed a Meta Certified Course in Social Media Management
Timeline
Communications intern
Ministry of Education
01.2021 - 09.2021
Bachelor of Science in Corporate Communication and Management -
Jomo Kenyatta University of Agriculture and Technology
09.2018 - 05.2022
Social Media Assistant and Assistant Customer Service Manager
Crown Bus Agencies
04.2018 - 09.2018
High School Diploma -
St. Francis Misyani Girls High School
04.2014 - 04.2017
Kenya Certificate of Primary Education (KCPE) - undefined
Donholm Primary School
01.2004 - 04.2013
Marketing Officer and Communications Assistant
Agricultural Society of Kenya
7 2022 - Current