NICOLE NDINDA
Nairobi
Summary
Innovative marketing professional known for strong strategic thinking and effective communication skills. Experienced in managing community engagement programs and executing successful multi-channel campaigns. Committed to driving growth and enhancing customer relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing & Customer Success Executive
Lipad Tech Ltd
Nairobi
09.2025 - Current
- Led user onboarding communications strategy for digital financial services, resulting in 70% improvement in user activation rates
- Developed technical-to-consumer content framework streamlining complex financial products into accessible messaging across 3 digital platforms
- Coordinated cross-functional messaging alignment between product, tech, and customer success teams, ensuring 95% brand consistency across touchpoints
- Managed multi-channel customer engagement campaigns supporting product launches and feature rollouts
Marketing & Communications Coordinator
The Food Library
Nairobi
06.2025 - 09.2025
- Launched brand identity and go-to-market communications for new lifestyle concept, establishing brand voice and positioning strategy
- Built community engagement program from ground zero, growing social media following by 20% in 3 months across Instagram and TikTok
- Executed partnership marketing campaigns with 5 local businesses, driving 30% increase in foot traffic during launch period
- Coordinated integrated event marketing for community activations, managing end-to-end promotional strategy and execution
Marketing & Communications Officer
Agricultural Society of Kenya (ASK)
Nairobi
07.2022 - 06.2025
- Developed and executed integrated marketing strategies for 15+ national exhibitions, reaching 500,000+ stakeholders annually and driving 25% increase in participation
- Led campaign development for climate-smart agriculture initiatives, creating narrative frameworks that secured 20 partnerships and KES 20,000,000 in funding
- Managed crisis communications during COVID-19 exhibition pivots, maintaining 90% stakeholder retention through digital transformation strategy
- Produced 200+ pieces of multimedia content including interviews, case studies, and campaign materials, achieving 20% engagement increase year-over-year
- Coordinated media relations securing coverage in 100 publications and achieving estimated reach of 5 million across traditional and digital channels
- Managed content calendar and editorial workflow for 5-person marketing team, ensuring consistent brand voice across all communications
- Led procurement and vendor management for KES 15,000,000 annual marketing budget, achieving 15% cost savings while improving service quality
- Developed partner communication toolkits adopted by 8 regional chapters, standardizing brand messaging across Kenya
- Created comprehensive reporting framework providing monthly marketing ROI analysis to senior management
Education
Bachelor of Science - Corporate Communications and Management
Jomo Kenyatta University of Agriculture And Technology (JKUAT)
Kiambu, Kenya12-2022
Skills
- Communications strategy and leadership
- Multi-channel marketing
- Effective communication
- Strategic thinking
- Team collaboration
- Content strategy
- Brand management
- Customer relationship management
- Integrated marketing
- Problem solving
- P&L management
- Community outreach
- Campaign development
- Cross-functional coordination
- Brand voice development
- Crisis communications
- Stakeholder engagement
- Partnership communications
- Social media strategy
- Community building
- Content marketing
- SEO optimization
- Email marketing
- Marketing automation
- Digital storytelling
- Multimedia production
- Campaign performance measurement
- ROI analysis
- Marketing budget management
Certification
- Google Analytics Certified (recommended to obtain)
- HubSpot Content Marketing Certification (recommended to obtain)
- Social Media Marketing Certification (recommended to obtain)
Accomplishments
- Grew combined social media following by 60% across multiple organizations.
- Led 10 integrated campaigns, resulting in a 55% average engagement increase.
- Successfully managed over $17,000,000 in marketing budgets, with a 38% cost efficiency improvement.
- Produced over 500 pieces of content across digital and traditional channels.
- Secured 20 strategic partnerships through targeted communications and relationship building.
- Coordinated marketing for 20 major events, with a total attendance of 1,000,000.
Timeline
Marketing & Customer Success Executive
Lipad Tech Ltd
09.2025 - Current
Marketing & Communications Coordinator
The Food Library
06.2025 - 09.2025
Marketing & Communications Officer
Agricultural Society of Kenya (ASK)
07.2022 - 06.2025
Bachelor of Science - Corporate Communications and Management
Jomo Kenyatta University of Agriculture And Technology (JKUAT)