Summary
Overview
Work History
Education
Skills
Timeline
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NICHOLAS KYENGO

NAIROBI

Summary

SEO specialist and content writer with 8+ years of experience in developing and executing SEO strategies that enhance website visibility and increase organic traffic. Proven ability to create affiliate and sponsored content that meets brand objectives and drives engagement. Expertise in producing high-quality, SEO-optimized content across finance, crypto, technology, health & wellness, and cannabis sectors. Committed to utilizing advanced SEO techniques and collaborating with top professionals to foster organizational growth.

Overview

8
8
years of professional experience

Work History

SEO Content Writer

Apex Cannabis Marketing
Washington DC
01.2024 - Current
  • Developed engaging, research-driven articles on psychotropics and wellness, ensuring tailored readability for target audiences.
  • Executed on-page SEO strategies, including keyword research and content structuring, to enhance organic traffic.
  • Specialized in creating authoritative content on psychotropics and supplements for consumer and B2B markets.
  • Leveraged analytics tools to identify content gaps and refine strategies within psychotropics and wellness niches.
  • Collaborated with graphic designers and social media managers to design comprehensive campaigns boosting reader engagement.
  • Conducted thorough research to support evidence-based writing, referencing credible studies and expert insights.
  • Exceeded content performance benchmarks, achieving first-page rankings on Google for competitive keywords.
  • Ensured compliance with industry standards by referencing peer-reviewed studies and expert consultations.

SEO Specialist/Content Writer

Paradise Media
Florida
11.2021 - 12.2023
  • Authored detailed articles simplifying crypto and blockchain technology for diverse audiences.
  • Developed SEO-driven content, boosting search rankings and engagement on crypto websites.
  • Created thought leadership pieces and ghostwritten content for industry executives to enhance online presence.
  • Researched and analyzed emerging trends in Ethereum, Layer 2 scaling solutions, and DeFi protocols.
  • Collaborated with developers and marketing teams to produce educational materials and whitepapers.

Finance & Crypto SEO Specialist

UP Venture Media
San Juan, Puerto Rico
02.2018 - 10.2021

Published content on WordPress and managed internal sites to enhance user experience.

Executed comprehensive SEO strategies that improved organic search rankings and increased traffic.

Conducted keyword research, competitive analysis, and content gap analysis to identify optimization opportunities.

Monitored website performance metrics with Google Analytics, Google Search Console, Ahrefs, and SEMrush.

  • Collaborated with content creators to optimize existing materials and develop new SEO-friendly content.
  • Implemented on-page and off-page SEO techniques, including meta tag optimization and link building.
  • Performed regular SEO audits to identify and rectify issues impacting site performance.
  • Maintained knowledge of industry trends, algorithm updates, and best practices for sustained SEO success.

Education

Bachelor of Commerce - Finance

KCA University
Nairobi,Kenya
12-2022

Skills

  • On-page SEO
  • Content strategy
  • Keyword research
  • Data analytics
  • Technical writing
  • Digital marketing
  • SEO strategy development
  • Analytics and reporting
  • Content optimization
  • Technical SEO
  • Link building
  • Algorithm adaptation
  • Team collaboration

Timeline

SEO Content Writer

Apex Cannabis Marketing
01.2024 - Current

SEO Specialist/Content Writer

Paradise Media
11.2021 - 12.2023

Finance & Crypto SEO Specialist

UP Venture Media
02.2018 - 10.2021

Bachelor of Commerce - Finance

KCA University
NICHOLAS KYENGO