Nelly Naliaka

Roles and Achievements.

Develop and Implement Sales Strategies

• Implemented a new CRM system that improved leads organization by 20%, streamlined interaction tracking, and led to a 15% increase in successful follow-up calls.

Website management and marketing strategies.

• Maintain accurate records of orders placed online.
• Create and share a monthly marketing calendar with clients while ensuring sales objectives are met.
• Coordinating with the marketing team to create promotional campaigns for products and services.
• Collaborated with web developers and designers to create an intuitive layout for the website.
• Resolved customer complaints regarding sales and service.

Client Relationship Management

• I serve as the primary point of contact for key clients, understanding their business needs and objectives.
• I also conduct regular client meetings to assess satisfaction levels, address concerns, and identify upselling or cross-selling opportunities.
• Create reports on website analytics, and identify opportunities for improvement in conversions and engagement rates.

Website Performance Analysis and Reporting.

• Monitor sales performance against targets, KPIs, and budgets, providing regular updates and insights to senior management.
• I also prepare and present comprehensive reports on website performance, user behavior, and conversion rates to evaluate performance, and identify areas for improvement.
• Cross-Functional Collaboration: Collaborated with internal teams from website development, marketing, and customer support to successfully deliver client projects, within budget, and on time.

Monitored competitors' websites and pricing structures

This is to ensure competitive positioning within marketplaces.

Cross-Functional Collaboration: Collaborated with internal teams from website development, marketing, and customer support to successfully deliver client projects, within budget, and on time.

ROLES AND ACHIEVEMENTS

Acquisition

As an Account Manager, I was responsible for acquiring new vendors, training, building and maintaining a strong relation between the vendors and Jumia.

Negotiations

Negotiated for new product prices, Black Friday crazy offers, commissions, and various product modifications.

Business development

Developed new sources of revenue by encouraging vendors to purchase Jumia sponsored ads and acquire value-added services offered by Jumia.

Securing promotional deals for marketing campaigns

I identified best-selling products online from different vendors and negotiated crazy offers and discounts that generated more sales during November Black Fridays.

Client relationship management

I was the first point of contact for all vendors assigned to me and ensured timely resolution of their issues and inquiries.