Naomi Kabena Kiarie
Kikuyu
Summary
Senior Product Manager with over 5 years' experience excelling in product roadmap development, market research, and revenue optimization. Proven expertise in supplier management, inventory optimization, and product development. Skilled in leveraging market intelligence for strategic decision-making, driving sales growth, and maintaining competitive pricing. Strong in strategic planning, business development, and financial management. Effective communicator and leader, dedicated to driving innovation and long-term business growth in consumer appliances market.
Overview
11
11
years of professional experience
Work History
Product Manager – Home & Small domestic Appliances
Hotpoint Appliances Limited
11.2019
- Supplier Management
- Source products from international markets including China, Turkey, Egypt, India, and Dubai.
- Develop and maintain strong relationships with suppliers to maximize value.
- Negotiate with suppliers for specifications, minimum order quantities (MOQs), prices, payment terms, and promotional activities.
- Host suppliers from different regions to gain on-the-ground market insights.
- Ensure suppliers implement robust quality control policies for sourced products.
- Maintain up-to-date contracts and Service Level Agreements (SLAs) with all suppliers.
- Inventory management
- Maintain updated rolling forecasts for all products in line with sales and inventory levels.
- Ensure timely shipments using the most cost-effective mode in line with the company strategy on stock holding.
- Manage inventory levels to avoid overstocking or stockouts.
- Implemented a time-based strategy for End-of-Life (EOL) models, optimizing product lifecycle.
- Product management
- Lead new product development and launch initiatives in line with market needs and category strategy.
- Manage the entire product lifecycle, from introduction to end-of-life.
- Product mix management to ensure product portfolio remains relevant to the market based on local and global trends.
- Proactively resolve any quality issues with suppliers, ensuring timely support and rectification.
- Establish competitive pricing strategies based on market intelligence and product strategy.
- Execute timely promotions as per the annual marketing plan, in alignment with supplier discussions and channel requirements.
- Market Intelligence
- Acquiring actionable market and competitor insights to support business development, strategic planning, innovation roadmap.
- Monitoring key indicators including market share, pricing, distribution, and promotions of competitors.
- Connecting various data sources (i.e
- Consumer data, sell out data, social media, brand tracking data)
- Data utilization to interpret consumer trends and seasonality
- Understand and assess business potential of new market trends related to product portfolio, distribution channels and key account plans
- Make thorough, well-researched decisions that are compatible with overall goals and priorities
- Sales team support
- Conduct regular product trainings for the sales team.
- Provide guidance to the sales team regarding stock situations as needed.
- Assist in the development of sales promotions and other marketing activities related to the product portfolio.
- Assist in sales team trainings on customer service.
Sales & Marketing Manager
Tecno Lighting Limited
07.2017 - 10.2019
- Developing and implementing a strategic sales plan to expand the company's customer base and establish a strong market presence.
- Analyzing sales data and information through statistical analysis to optimize sales execution and achieve growth objectives.
- Regularly reviewing the performance of products to identify areas for improvement.
- Managing the sales team effectively to drive growth and meet sales targets.
- Collaborating with internal departments to ensure efficient fulfillment of client needs.
- Building and nurturing long-lasting customer relationships by partnering with clients and understanding their specific requirements.
- Monitoring company performance against service level agreements and proactively addressing any potential issues.
- Identifying emerging markets and market shifts while staying informed about new products and competition.
- Presenting comprehensive sales reports, revenue figures, expense reports, and realistic forecasts to the management team.
- Conducting feedback sessions with customers to gather insights and improve the products.
Corporate Accounts Executive
G4S Secure Data Solutions
04.2013 - 07.2017
- Growing and maintaining a portfolio of clients.
- Building and maintaining strong relationships with potential customers and ensure it leads to sales conversion.
- Supporting key accounts volume growth and revenue growth management programs and targets.
- Conducting business reviews to ensure clients are satisfied with our products and services.
- Monitoring company performance against service level agreements and flagging potential issues.
- Liaising with internal departments to ensure client needs are fulfilled effectively.
- Contributing marketing and sales information and recommendations to strategic plans and reviews.
- Developing relationships and effectively communicate value delivered to client’s executive leadership
- Preparing relevant sales reports and Keeping record of all sales activities as per the sales activity grid.
- Conducting market research, for example using customer questionnaires and focus groups and monitoring competitor activity.
Portfolio Manager
Alibhai Shariff
08.2011 - 03.2013
- Analyzing sales statistics to assess sales potential, determine inventory requirements, and monitor customers' preferences.
- Presenting comprehensive sales reports, revenue figures, expense reports, and realistic forecasts to the management team.
- Designing and implementing a strategic business plan to expand the company's customer base and establish a strong market presence.
- Managing and nurturing relationships with existing clients to foster loyalty and drive repeat business.
- Coordinating with the technical team to ensure client specifications and requirements are met.
- Facilitating the implementation of Good Sales and Service Practices to enhance customer satisfaction.
- Developing a pricing strategy to maximize profitability and competitiveness.
- Cultivating brand equity to enhance brand recognition and market positioning.
- Building and maintaining strong customer relationships to foster long-term partnerships.
- Monitoring competitor activity to identify market trends and potential opportunities.
- Maintaining and updating customer databases to ensure accurate and up-to-date customer information.
- Carefully monitoring communications, response data, and marketing metrics to evaluate the effectiveness of marketing campaigns and strategies.
Sales and Marketing Executive
Lubena Auto Spares
05.2010 - 07.2011
Internship
G4S LTD
05.2008 - 07.2008
Education
MBA - Masters in Business Management
Kenyatta University
Nairobi 08.2015
Bachelor of Commerce Degree, Marketing - Bachelor of Commerce Degree, Marketing
Catholic University of Eastern Africa
Nairobi2010
Skills
- Negotiation Skills
- Strategic Thinking
- Analytical Skills
- Product Roadmaps
- Product Vision and Strategy
- Competitive Analysis
- Stakeholder Relations
- Project Planning and Management
- Product Lifecycle Management
Attributes
- Possesses strong commercial skills.
- Demonstrates assertiveness, proactiveness, and the ability to adapt to flexible tasks.
- Exhibits good interpersonal, analytical, and communication skills.
- Detail-oriented, organized, and has a strong follow-through ability.
- Maintains a structured and organized approach, even when working independently under pressure and strict deadlines.
- Ability to manage multiple complex projects simultaneously.
- Driven by results and exhibits strong presentation skills.
- Resilient and able to work in a high-growth, fast-paced environment.
- Actively contributes as a team player
Career Profile Objective
I aspire to join a dynamic organization that places a high value on embracing change as an essential component of its work culture. My goal is to apply my management skills and harness my proven abilities in creativity, innovation, a strong work ethic, unwavering commitment to quality, and an unrelenting drive to attain success.
Education Professional Qualifications
- Kenyatta University, Masters in Business Management, 2015
- Catholic University of Eastern Africa, Bachelor of commerce degree, Marketing, 2010
- Moi Girls Kamangu Secondary School, KCSE, 2005
- Greenway Academy, KCPE, 2001
Personal Information
- Citizenship: Kenyan
- Marital Status: Married
References
- Rahul Kochhar, Commercial director, Hotpoint Appliances Limited, 0733526497
- Peris Amariati, Kenyatta National Hospital, 0724000980
- Martin Munene, Multichoice Kenya, 0721-149339
Extracurricular Activities
Participated Accreditations Certificate Received Awarded certificate for successfully completing a course in High Impact Selling by International Sales Training Institute Awarded certificate for attending charted institute of marketing (CIM) conference Member of Marketing students association – University Chairperson of Debate Club – High school
Hobbies and Interests
- Traveling
- Reading journals and newspapers and the internet in search of new development
- Swimming
Timeline
Product Manager – Home & Small domestic Appliances
Hotpoint Appliances Limited
11.2019
Sales & Marketing Manager
Tecno Lighting Limited
07.2017 - 10.2019
Corporate Accounts Executive
G4S Secure Data Solutions
04.2013 - 07.2017
Portfolio Manager
Alibhai Shariff
08.2011 - 03.2013
Sales and Marketing Executive
Lubena Auto Spares
05.2010 - 07.2011
Internship
G4S LTD
05.2008 - 07.2008
MBA - Masters in Business Management
Kenyatta University
Bachelor of Commerce Degree, Marketing - Bachelor of Commerce Degree, Marketing
Catholic University of Eastern Africa
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