Open To Work
NAHASHON RUCHUIYA GIITA
NYERI
Summary
Dynamic sales professional with a proven track record at EABL, excelling in active selling and team coaching. Achieved remarkable growth in beer and spirit sales, expanding distributor networks significantly. Skilled in sales strategy and reporting, I foster strong client relationships and drive performance through effective communication and staff development.
Overview
7
7
years of professional experience
Work History
FIELD SALES REPRESENTATIVE
EABL
NAIROBI
08.2025 - Current
- Couching of distributor team on Diageo way of world class selling
- Have grown distributor beer average sales from 3800 cases to 5000 cases per month.
- Have grown distributor spirit sales from 1200 cases to 1400 cases per month.
- Developed strong relationships with clients to enhance customer loyalty.
- Managed territory accounts to ensure consistent sales growth.
- Trained new team members on sales techniques and product knowledge.
- Provided feedback to management on customer needs and preferences.
- Have be able to win Mtito Route from stockiest 10 outlets now are buying from EABL distributor
- Provide technical assistance to Sales colleagues on daily basis.
- Generate performance report metrics using distributor management system.
- Shared comprehensive brand and product knowledge to maximize sales.
- Helped on opening satellite depot at our border point Ikutha Market where we were losing sales to nearby distributor and stockiest
- Increased customer relationship in the market by ensuring customers issues are solved on time.
- Been able to open 6 new outlets and closes on data clean up ensuring physical outlets are the on DMS.
TRADE DEVELOPMENT REPRESENTATIVE
EABL
NAIROBI
03.2023 - 08.2025
- Couching of distributor team on Diageo way of world class selling
- Have grown distributor beer average sales from 5500 barrels to 8700 barrels per month.
- Have grown distributor spirit sales from 1200 cases to 2300 cases per month.
- Have be able to win Roysambu and Zimmerman route where most of distributor sales were going to nearby distributor where we are now doing 4800 barrels from 3200 barrels.
- Provide technical assistance to Sales colleagues on daily basis.
- Generate performance report metrics using distributor management system.
- Shared comprehensive brand and product knowledge to maximize sales.
- Come up with distributor incentive template where sales team is rewarded according to sales performance, effort, creativity, discipline, time management and following distributor ways of working.
- Increased customer relationship in the market by ensuring customers issues are solved on time.
- Been able to open 20 new outlets where 13 have been recruited from illicit.
SALES MANAGER
NJOWAKIMU EDUCERE CO LTD
NAIROBI
07.2019 - 03.2023
- Managing and coaching of Van Sales Men.
- Analyzing Sales performance as well as sharing reports during Business Review meetings.
- Target setting and reviewing of targets.
- Expansion of market through recruitment of new outlets.
- TOP ACHIEVEMENTS:
- Increased monthly beer sales for F21 from 6200 to 9000 Barrels in F22
- Increased monthly spirits sales for F21 from 950 to 1500 cases in F22.
- Grown the distributor universe from 164 outlets to 256 outlets.
- Recruitment and trained 6 distributor personnel.
REGIONAL MANAGER
Farm Shop
09.2018 - 05.2019
- Utilized market research, evaluated reports and met with consultants to assess market opportunities.
- Supported and evaluated new products and provided feedback to marketing and sales teams.
- Provided pricing details and upsold promotional options to buyers.
- Training and coaching of the Sales team
- TOP ACHIEVEMENTS
- Grew the monthly sales from an average of ksh.380,000 to ksh.700,000 Managed to recruit new outlets from a total of 15 to 53 outlets
- Opened and established a new depot
- Route alignment and truck management. (3-5 routes.)
Education
BED - MATHEMATICS AND BUSINESS STUDIES
Laikipia University
LAIKIPIA01.2014
CERTIFICATE OF COMPUTER APPLICATION -
InterVision School Of Technology
01.2011
Skills
- Active Selling
- Excel
- Sales and marketing
- Staff development
- Communication Skills
- Manage orders
- Sales strategy
- Sales reporting
- Team coaching
- Time management
Timeline
FIELD SALES REPRESENTATIVE
EABL
08.2025 - Current
TRADE DEVELOPMENT REPRESENTATIVE
EABL
03.2023 - 08.2025
SALES MANAGER
NJOWAKIMU EDUCERE CO LTD
07.2019 - 03.2023
REGIONAL MANAGER
Farm Shop
09.2018 - 05.2019
BED - MATHEMATICS AND BUSINESS STUDIES
Laikipia University
CERTIFICATE OF COMPUTER APPLICATION -
InterVision School Of Technology
References
- Joan Kimani, Managing Director, Njowakimu Educere, joannebati@yahoo.com, +254724407033
- Naomi Kyalo, Area Development Manager, EABL, Naomi.Kyalo@eabl.com, +254710612304
- Billy Mollar, Business Development Manager, EABL, Billy.mollah@eabl.com, +254742969642
Languages
- Kiswahili
- Kikuyu
- English
- Kiswahili
- Kikuyu
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkPart TimeSalary Range
Sh45000/yr - Sh200000/yrHobbies and Interests
- Learning Different Cultures
- Hiking
- Visiting historical sites
- Swimming
- Listening to Sales Podcasts
References
- Joan Kimani, Managing Director, Njowakimu Educere, joannebati@yahoo.com, +254724407033
- Naomi Kyalo, Area Development Manager, EABL, Naomi.Kyalo@eabl.com, +254710612304
- Billy Mollar, Business Development Manager, EABL, Billy.mollah@eabl.com, +254742969642
Languages
- Kiswahili
- Kikuyu
- English
- Kiswahili
- Kikuyu