Hootsuite
Nabila Almass, ACIM
Digital Marketer
Isiolo,Isiolo
Summary
Strategic and highly creative Marketing Professional with an academic background and training in Marketing and Digital Marketing. I have over 6 years of extensive expertise in branding, online and off line marketing, SEO, SEM, budgeting, content marketing as well as customer service. I Designed and implemented lucrative marketing campaigns in previous years. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
4
4
Certifications
10
10
years of post-secondary education
10
10
years of professional experience
Work History
Social Media Manager
self
, Nairobi
2019.12 - Current
- Analyzed and reported social media and online marketing campaign results.
- Curated and segmented l content to increase engagement and channel growth.
- Engaged online audiences by placing strong focus on customer service and transparency
- Created videos/reels and managed social media channels l to strengthen online presence
Marketing Manager
KICC
Nairobi
2018.09 - Current
- Under the Business Development Directorate as the Marketing Manager with the following duties:.
- Planning and implementing promotional campaigns.
- Monitoring sales trends to inform marketing strategy that best fits each target market.
- Selecting products /merchandise to be displayed at local and international trade Overall responsibility for brand management and corporate identity.
- Coordinating and participating in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
- Advising business and other groups on local, national, and international factors affecting the buying and selling of products and services.
- Ensuring corporate branding in all Marketing shows both locally and internationally is upheld.
- Preparing and implementing of the department’s annual work plan and budget.
- Creating a wide range of different marketing materials.
- Preparing and implanting KICC’s content calendar,
- Overseeing KICC’s production of 3-year Marketing camping dubbed Delegate Experience that included production of a TVC, marketing campaign posters, online campaigns and media kits.
- Successfully overseeing KICC rebranding process which included new log formulation, marketing campaigns both online and offline, brand activations, stakeholder sensitizations.
- Preparation of KICC’s participation in international trade shows across Africa, Europe, Middle East, Asia and North America..
Digital Marketer
KICC
2017.01 - 2018.08
- Working under the digital marketing department with the following duties:.
- Responsible for KICC Social media accounts (Facebook, Twitter and Instagram).
- Posting content for events and providing analytic data for growth monitoring.
- Responsible for KICC websites updating/revamping through the assigned Media Agency Achievements:.
- Overseeing the KICC mini gallery initiative by coordinating selected artists, uploading and uploading content on social media pages.
- Increase followers and engagements on KICC social pages by over 40%.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Administered marketing calendar and posted new content to coincide with current events
Customer Service Representative
KICC
2013.07 - 2017.07
- Working as a permanent staff at the KICC under the Customer Service Department with the following duties:.
- Handling customer complaints, enquires and suggestions effectively and efficiently.
- Supervising/monitoring other departments and supporting staff in preparation of events and adhering to the needs of the clients.
- Ushering guests and escorting VIP’s to their various meeting within the centre.
- Conducting customer feedback reports during or after the meetings, conferences or exhibitions.
- Achievements:.
- Introduced the customer service slogan “inspired to help” as part of the annual customer service week participation
- Ensure the team participated in the annual customer service week campaigns with selected theme for each year.
Sales Intern
KICC
2013.01 - 2013.04
- Worked as an intern at the KICC for 3 months under the Sales and Marketing department with the following duties:.
- Booking of events for various meetings, conference and or exhibitions within the centre.
- Preparing quotations for various events as per required by clients.
- Handling customer queries and ensuring that their requirements and expectations of the various events are met.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
Education
MBA - STRATEGIC MANAGEMENT
United States International University USIU-A
Nairobi 2015.05 - 2017.05
Diploma CIM - Marketing
Simon Page College
Nairobi 2015.01 - 2017.01
Bachelor of Business Administration - International Marketing
United States International University USIU-A
Nairobi 2009.05 - 2013.08
DIPLOMA - Marketing
ICE College
Nairobi 2013.05 - 2014.12
Skills
Social Media ManagementSEO / SEMContent MarketingProject Management
Accomplishments
- Supervised team of 3 staff members.
- Overseeing KICC’s production of 3-year Marketing camping dubbed Delegate Experience that included production of a TVC, marketing campaign posters, online campaigns and media kits
- Successfully overseeing KICC rebranding process which included new log formulation, marketing campaigns both online and offline, brand activations, stakeholder sensitization
- Preparation of KICC’s participation in international trade shows across Africa, Europe, Middle East, Asia and North America.
- Co-Founder of 3_broke_foodies- online platform that reviews restaurants and cloud kitchens
- Founder of GramLab- online platform that seeks to help online small businesses achieve optimum visibility, engagements and direct sales
- Marketing consultant at Mantiz
Certification
Social Media Management
Software
TweetDeck
SproutSocial
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Baking
Fitness
Cat lover
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Social Media Manager
self
2019.12 - Current
Women in Leadership Conference
2019-09
Social media policy
2019-06
Marketing Manager
KICC
2018.09 - Current
Social Media Management
2017-12
Customer Serivice
2017-05
Digital Marketer
KICC
2017.01 - 2018.08
MBA - STRATEGIC MANAGEMENT
United States International University USIU-A
2015.05 - 2017.05
Diploma CIM - Marketing
Simon Page College
2015.01 - 2017.01
Customer Service Representative
KICC
2013.07 - 2017.07
DIPLOMA - Marketing
ICE College
2013.05 - 2014.12
Sales Intern
KICC
2013.01 - 2013.04
Bachelor of Business Administration - International Marketing
United States International University USIU-A
2009.05 - 2013.08