Muviazalwa Ibrahim

• Support the design and content strategy for the project's website: Responsible for conceptualizing the website's layout, visual elements, user interface, and content strategy. Training SGP staff on how to upload content.
• Update the profile of Kenya within the SGP global website: Ensuring accurate and up-to-date representation of the project's activities and achievements within the broader context of the SGP global initiatives.
• Develop a template for a bi-annual newsletter, and produce the first edition. In addition, develop a brochure for GEF SGP phase 7 and an informative banner.
• Accompany SGP Kenya National Coordinator on 1 or 2 field trips and at SGP-organized workshops to interact with grantees and get a feel for SGP's work on the ground.

• Launched the "30 Days of Women in Business" campaign
• Crafted media releases, speeches, and newsletters in line with COMESA policies and strategic vision
• Handled enquiries from a range of local and national media
• Created awareness about the 50MAWSP platform and its benefits - womenconnect.org
• Drove user registrations through daily social media posts
• Wrote content for the Council website
• Utilized social media platforms to engage the public and reach new audiences
• Advertised radio spots on various channels across 15 countries.

• Coordinated with directors, camera operators, and photographers to ensure technical aspects of filming were properly set up
• Coordinated with sales staff to acquire commercial advertising time slots for television programs
• Reviewed scripts for content to ensure they were appropriate for broadcast
• Participated in meetings with producers and directors to plan upcoming broadcasts
• Reviewed and edited audio and video recordings to meet production standards
• Conducted interviews with guests and reported news stories, community events, etc., for broadcast
• Directed and produced live broadcasts such as newscasts and sports events
• Maintained relationships with vendors, sponsors, and organizations supporting the station's operations.

• Enhanced brand visibility by developing and implementing strategic communication plans.
• Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
• Produced engaging multimedia content such as videos and infographics to support various visibility outreach.
• Boosted social media presence with tailored content strategies, resulting in increased audience engagement and followers.
• Maintained a comprehensive library of up-to-date promotional materials for use in presentations, workshops, or events.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Produced and distributed brochures, newsletters and booklets.