Muthoni Ngei
Digital Marketing Strategist
KIAMBU
Summary
Creative Digital Strategist with an excellent record of branding and marketing success through website management, social media communications and email marketing efforts. Offering excellent management and organizational skills to coordinate multiple, concurrent projects and both internal and external communications. An articulate writer with talent for creating engaging content. Creative developer of online and social media content and designer of printed branding materials. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials. Focused and experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Great team player accustomed to working well with outside consultants. And a growing AI enthusiast interested in prompt writing to trigger the most desired outcome.
Overview
9
9
years of professional experience
19
19
years of post-secondary education
Work History
Social Media Coordinator
KAZ ENTERTAINMENT
Nairobi
04.2022 - Current
- Generated interest for monthly and annual upcoming events releases by managing social media accounts.
- Created social media content with consistent content and tone.
- Produced blog posts, pay-per-click ads and promotional content.
- Increased customer engagement through social media.
- Managed 6 social media accounts for clients, generating interest for existing and upcoming events.
- Posted new content for products and services when managing marketing and release calendars.
- Created social media content with consistent content and tone.
Communications Lead
BOLD NETWORK AFRICA
Nairobi
05.2021 - Current
- Evaluated program effectiveness to determine return on investment.
- Developed communications strategies to drive forward progress in public relations.
- Supported project plans through development and implementation of internal and external communication strategies.
- Produced internal communications for external projects.
- Assisted with media interviews, prepping guests
- Developed insights on marketing campaigns to assess performance against goals.
- Repurposed and optimized existing content for use in different mediums.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Cultivated social media following across 5 platforms with more than 10,000 total followers (Instagram).
- Gathered and organized information for research purposes.
- Maintained corporate website using content management systems and associated plugins.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Made cold calls and created email lists for marketing campaigns.
- Expanded national client list with development of customized communications strategies.
Copywriter| Web and Digital Editor
Rembesha Kenya Magazine
Nairobi
01.2018 - 01.2019
- Identified compelling, unique stories and user-generated content of interest to audience.
- Used social media mining tools to discover unique content.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Coordinated web/print content and topics with chief editor.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Led team of 4 staff writers in production of content for monthly print.
- Used social media mining tools to discover unique content
Digital Communication Strategist/ Staff Writer
TOUCH MEDIA; COUTURE Africa Magazine
Nairobi
10.2016 - 05.2018
- Coordinated shoots and conducted interviews for various sections of print editorial content
- Represented clients in social events and compiled write-up reports.
- Responded 24/7 to emergencies and breaking news stories with strong sense of urgency.
- Disseminated web and print content through social media for better engagement with audiences and faster reporting.
- Wrote and submitted accurate, engaging and fact-checked articles.
- Conducted live and taped interviews to obtain feature articles.
- Created informational copy and blog posts for company in print industry.
- Managed all aspects of content production for digital properties.
- Completed assigned pieces and developed independent stories.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Curated and segmented editorial content to increase engagement and channel growth.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Designed and implemented social media strategies to align with business goals.
- Engaged relevant influencers to build brand awareness.
- Increased customer engagement through social media.
- Researched and wrote original content for case studies, emails and newsletters.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Brainstormed with editorial department to determine new topics and stories.
- Repurposed and optimized existing content for use in different mediums.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Brainstormed ideas to create useful content for collaborators.
- Organized material to research and complete writing tasks.
- Consulted with editors to shape story and eliminate any errors.
Event Assistant
International Festival, Storymoja Hay Festival
Nairobi
11.2012 - 11.2016
- Interned for Patron Auma Obama
- Searched and screened individuals, preventing passage of prohibited items in alignment with security guidelines.
- Optimized over 500 guests satisfaction with food and beverages by quickly addressing requests and complaints.
- Performed event coordination for larger parties and gatherings.
- Greeted and directed guests at private events and explained seating arrangements to keep tables organized.
- Developed integrated event strategies and conducted on-site events management and follow-up after events.
- Welcomed guests to events, checked invitations and oversaw proper seating.
- Alerted guests of venue rules and reported infractions or violations to appropriate parties.
- Anticipated event requirements and handled numerous concerns in advance for smooth day-of execution.
- Provided exceptional customer service to all guests and escalated concerns where needed.
- Worked with events manager, accomplishing all assigned tasks with efficiency and accuracy.
Education
Digital Marketing - Google Data Analysis, GoogleAds
Cousera
ONLINE 11.2022 - Current
Master of Science - Accounting And Finance
Kenya College of Accountancy (KCA) University
NAIROBI 01.2021 - 12.2023
GED -
Design Thinking Workshop For Creatives
Nairobi 05.2019 - 05.2023
Bachelor of Science - Actuarial Science
Jomo Kenyatta University of Agriculture&Technology
Karen 05.2010 - 06.2017
French,Level 1 - French Language And Literature
Alliance Française
NAIROBI 01.2010 - 05.2010
International Computer Driving License - Computer
Institute of Advanced Technology (IAT)
NAIROBI 01.2010 - 05.2010
High School Diploma -
Heart Kyeni Girl's High School
EMBU 01.2006 - 12.2009
Skills
Social content planning
SEO proficiency
Social media expert
Social media best practices
Event execution
Teamwork and Collaboration
Organization and Time Management
Social media marketing
Technical knowledge
Content Development
Social media coordination
Written Communication
Email Marketing
Content marketing
Audience outreach
ROI understanding
Data Security and Protection
Keyword optimization
Ad development
Message deployment
Data Analysis
AI Prompt Writer
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If one is lucky, a solitary fantasy can totally transform one million realities.
Maya Angelou
Timeline
Digital Marketing - Google Data Analysis, GoogleAds
Cousera
11.2022 - Current
Social Media Coordinator
KAZ ENTERTAINMENT
04.2022 - Current
Communications Lead
BOLD NETWORK AFRICA
05.2021 - Current
Master of Science - Accounting And Finance
Kenya College of Accountancy (KCA) University
01.2021 - 12.2023
GED -
Design Thinking Workshop For Creatives
05.2019 - 05.2023
Copywriter| Web and Digital Editor
Rembesha Kenya Magazine
01.2018 - 01.2019
Digital Communication Strategist/ Staff Writer
TOUCH MEDIA; COUTURE Africa Magazine
10.2016 - 05.2018
Event Assistant
International Festival, Storymoja Hay Festival
11.2012 - 11.2016
Bachelor of Science - Actuarial Science
Jomo Kenyatta University of Agriculture&Technology
05.2010 - 06.2017
French,Level 1 - French Language And Literature
Alliance Française
01.2010 - 05.2010
International Computer Driving License - Computer
Institute of Advanced Technology (IAT)
01.2010 - 05.2010
High School Diploma -
Heart Kyeni Girl's High School
01.2006 - 12.2009