Open To Work
Muktar Dakane
Nairobi
Work Preference
Summary
Drove strategic partnerships and managed top account retention to maximize profitability.,Oversaw vendor relationships and implemented pricing strategies to optimize sales performance.,Expanded market presence through targeted territory management and relationship building. Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
17
17
years of professional experience
Work History
Sales Manager
Oraimo Smart accessories
Nairobi, Kenya
07.2024 - 04.2026
- Facilitated engagement at industry events and conventions to articulate sales opportunities.
- Managed customer relations issues to ensure prompt resolution and enhance client satisfaction.
- Championed achievement of sales goals and service targets through proactive development and establishment of new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Facilitated product training demonstrations to enhance consumer awareness and drive branding initiatives.
- Established and optimized systems and procedures to drive sales growth.
- Executed promotional event organization and fostered community engagement to drive sales growth.
- Crafted compelling sales presentations to demonstrate product success and establish credibility with clients.
- Conducted comprehensive data compilation and analysis to identify strategies for enhancing sales and performance.
- Synchronized company objectives with customer outcomes to enhance satisfaction through automation of contact management systems.
- Facilitated collaboration between sales, marketing, and management teams to devise effective solutions.
- Facilitated business by implementing practical networking techniques.
- Enhanced profit margins through strategic budget management and overhead control.
- Assisted in evaluating pricing strategies and pinpointing areas for enhancement to bolster sales growth. Helped expand distribution channels to improve product availability and accessibility. Supported marketing efforts designed to elevate overall sales revenue.
- Fostered robust relationships with customers and community to enhance sustainable business growth.
- Directed revenue model development and optimized process flows for enhanced operational efficiency.
- Drove sales growth and expanded product offerings to warehouse clubs and natural food chains.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Partnered with upper management to drive continuous improvement initiatives and surpass team objectives.
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Orchestrated one-on-one meetings with sales team members to diagnose and resolve selling challenges.
Channel Sales Manager
Oraimo Brand Department
Kenya
04.2021 - 06.2024
- Identified and secured new wholesale partnerships to optimize product distribution opportunities.
- Leveraged sales and channel development expertise to strategically collaborate with distributors and wholesalers, successfully entering new markets.
- My accomplishment has been making judgments based on sales data and in-depth knowledge of wholesalers' behavior giving me the ability to successfully lead both Sales in and sales through project.
Channel Sales Manager
Tecno mobile
Kenya
08.2019 - 03.2021
- Developed and executed channel sales strategies leading to a 25% increase in Tecno mobile market share within the Nairobi region.
- Led a team of sales representatives in achieving monthly and quarterly sales targets, consistently exceeding revenue goals.
- Built and maintained strong partnerships with key distributors and wholesalers, expanding Tecno mobile's distribution network across Kenya.
- Conducted market analysis and competitor research to identify new business opportunities and optimize product positioning, enhancing Tecno mobile's competitive edge.
- Negotiated contracts and agreements with channel partners, ensuring mutually beneficial terms and long-term collaboration.
- Identified and capitalized on emerging market trends within the Kenyan telecommunications sector to introduce Tecno mobile's latest product lines, boosting channel sales effectiveness.
- Collaborated with local wholesalers to customize Tecno mobile product offerings that meet specific market needs in Nairobi and other key Kenyan cities.
- Implemented comprehensive training programs for distributors and sales agents to enhance product knowledge and upselling capabilities, leading to increased customer satisfaction and revenue growth.
- Utilized data-driven sales forecasting to optimize inventory levels and distribution schedules, reducing stockouts and enhancing product availability across all sales channels.
- Identified and leveraged gaps in the Kenyan mobile accessories market to develop tailored Tecno mobile channel sales initiatives, increasing market penetration among target segments.
- Established and nurtured strategic collaborations with emerging distributors and retailers in Nairobi, increasing Tecno mobile's brand visibility and sales conversion rates.
- Led joint promotional events with channel partners to increase brand visibility of Tecno mobile products, resulting in higher foot traffic and improved sales conversion rates.
- Established a performance benchmarking system among channel sales teams for Tecno mobile, fostering healthy competition and enhancing productivity across different sales territories.
- Orchestrated targeted customer engagement programs leveraging Kenyan market insights to heighten Tecno mobile's brand loyalty and repeat purchase rates among distributor networks.
- Directed channel sales efforts resulting in a 30% growth in Tecno mobile product distribution across Kenya, focusing on expanding into underserved regions beyond Nairobi.
Sales Team Lead
Itel mobile Limited
Kisumu county, Kenya
02.2017 - 07.2019
- Led and motivated a high-performing sales team to consistently exceed monthly and quarterly sales targets within the Kenya market.
- Developed and executed strategic sales plans to expand channel partner networks, enhancing market coverage and revenue streams.
- Coordinated collaboration between sales, marketing, and distribution teams to enhance product availability and boost customer satisfaction.
- Analyzed sales data and market trends to identify new business opportunities and adjust sales strategies accordingly.
- Implemented performance monitoring and incentive programs to drive motivation and achieve outstanding sales results.
- Mentored and trained sales representatives on negotiation, upselling techniques, and customer relationship management, fostering efficiency and effectiveness.
- Identified market gaps and customer trends to develop innovative promotional strategies, enhancing product visibility and achieving competitive advantage.
- Optimized sales team performance through tailored coaching, effective communication, and fostering a culture of continuous improvement, leading to increased revenue and stronger customer relationships.
- Spearheaded the launch of new product lines in underserved regional markets by leveraging deep understanding of local distributor networks and consumer behavior in Kenya.
- Implemented a data-driven approach to monitor distributor performance, leading to a 15% increase in channel sales effectiveness within six months.
- Cultivated strong relationships with key channel partners and wholesalers, driving collaborative sales efforts and expanding market penetration.
- Collaborated with marketing to design targeted promotional campaigns tailored for key wholesalers, resulting in a 20% growth in partner-led sales initiatives.
- Directed strategic initiatives to identify and capitalize on emerging sales channels across Kenya, resulting in increased market share and revenue growth.
- Led cross-regional sales campaigns targeting key wholesalers, successfully increasing product adoption and establishing brand presence in competitive markets.
- Implemented innovative sales strategies by leveraging competitor analysis and customer insights, resulting in the identification and penetration of previously untapped market segments.
Office Administrator
Haikal Investments Limited
Kakamega County, Kenya
01.2013 - 03.2014
- Managed office operations efficiently, ensuring smooth workflow and timely completion of administrative tasks in a fast-paced Nairobi-based environment.
- Coordinated schedules, meetings, and communications for multiple departments, enhancing organizational efficiency and fostering team collaboration.
- Maintained comprehensive records and prepared detailed reports, supporting management in data-driven decision making and strategic planning.
- Implemented office policies and procedures that enhanced operational efficiency and compliance with company standards.
- Oversaw the procurement of office supplies and managed vendor relationships, optimizing costs and maintaining inventory levels to support business activities.
- Managed vendor relationships and procurement of office supplies to support sales initiatives, optimizing resource allocation and reducing costs.
- Developed and maintained a centralized database for tracking sales leads and client communications to support the sales team in achieving targets.
- Monitored and analyzed sales performance data to generate actionable insights and prepare reports for senior management to inform strategic decisions.
- Streamlined office administrative processes to boost sales team's productivity and drive operational efficiency.
Deputy Presiding Officer
IEBC Interim Independent Electoral Commission
Mandera, Kenya
08.2013 - 08.2013
- Coordinated committee meetings and managed parliamentary procedures for Deputy Presiding Officer, ensuring orderly conduct of sessions.
- Facilitated communication and coordination between presiding officer and committee members, supporting effective decision-making.
- Prepared detailed reports and summaries of parliamentary sessions and committee deliberations to aid the Deputy Presiding Officer in documentation and follow-up actions.
- Collaborated with stakeholders to resolve procedural disputes and maintain decorum during legislative proceedings, enhancing governance efficiency.
- Organized electoral processes and event logistics to ensure smooth operations.
- Supported data entry and management for voter registration systems.
- Facilitated communication between electoral stakeholders to enhance collaboration and information sharing.
- Conducted outreach to inform citizens about voting procedures.
- Ensured the security and confidentiality of sensitive information.
- Led crisis management efforts to resolve issues promptly and efficiently.
Clerk
Kenya Bureau of Statistics
Mandera county, Kenya
08.2009 - 08.2009
- Accurately input and update customer and sales data into CRM systems to support sales tracking and performance analysis.
- Verify and correct data discrepancies in sales records to ensure data integrity and reliability for decision making.
- Collaborated with sales and marketing teams to compile and organize data, enhancing accuracy of sales reports and insights into market trends.
- Support order processing by entering order details accurately and coordinating with logistics to ensure timely delivery.
- Maintain accurate and up-to-date records of sales transactions and customer information to support efficient sales management and reporting.
- Compiled and analyzed statistical data for national surveys and reports to support research efforts.
- Kept detailed and organized records of demographic information and research findings for analysis.
- Conducted quality checks on data to verify accuracy and consistency.
- Prepared documentation for government publications and public distribution.
- Organized training sessions to enhance data collection techniques among peers, improving overall accuracy and reliability of data.
- Assisted customers with inquiries and complaints in a professional manner.
- Checked and confirmed the accuracy of all paperwork before submitting for processing to ensure compliance.
- Structured and preserved filing systems for confidential documents, ensuring easy access and security.
- Processed customer orders promptly and accurately.
- Utilized computer software programs to create reports, labels, forms.
- Entered data into computer systems accurately and efficiently.
- Maintained and updated filing, inventory and database systems, manually or using computer.
- Trained staff members to perform work activities and use computer applications.
Education
Postgraduate Diploma - Business Administration and Management, General
University of Nairobi
Nairobi, Kenya10.2012
Certificate of Personnel Management -
University of Nairobi
Nairobi06.2010
Skills
Sales Management
Channel Development
Negotiation Skills
Customer Relationship Management
Sales Data Analysis
Promotional Strategies
Market Research
Business Development
Strategic Planning
Team Leadership
Workforce Planning
Conflict Resolution
Employee Engagement
Operational Efficiency
Organizational Skills
Partnership Development
Up-selling Techniques
Performance Appraisal
Sales Trend Analysis
Interpersonal Communication
Analytical Thinking
Leadership Coaching
Distributor Network Management
Customer Negotiations
Product Launch Strategies
Sales Strategy
Market Gap Analysis
Competitive Analysis
Training and Development
Revenue Growth
Market Expansion
Accomplishments
- Achieved consistent revenue growth by exceeding sales targets through strategic channel management in the Kenya market.
- Successfully built and maintained strong partnerships with distributors, wholesalers, and stakeholders, resulting in expanded market reach and increased sales volume.
- Led and motivated sales teams to improve efficiency and productivity, contributing to enhanced overall company profits.
- Utilized data-driven sales analysis and market research to identify new business opportunities and optimize sales strategies.
- Implemented effective negotiation and upselling techniques, increasing average deal size and customer retention rates.
References
- Mahat Omar, Boarder Point Secondary School, Mandera, 0721895327
- NJAGI, Principal of Boarder Point Secondary School, Mandera, 0727125699
- HON.ABDIKADIR ORE, Former MP-Wajir West, Wajir, 0720303034
- JERRY.HU, East Africa and North Africa Manager, Oraimo Brand Department, Kenya, 0741134548, jerry.hu@transsion.com
Languages
English
First Language
Swahili
Intermediate
B1
Arabic
Elementary
A2
Timeline
Sales Manager
Oraimo Smart accessories
07.2024 - 04.2026
Channel Sales Manager
Oraimo Brand Department
04.2021 - 06.2024
Channel Sales Manager
Tecno mobile
08.2019 - 03.2021
Sales Team Lead
Itel mobile Limited
02.2017 - 07.2019
Deputy Presiding Officer
IEBC Interim Independent Electoral Commission
08.2013 - 08.2013
Office Administrator
Haikal Investments Limited
01.2013 - 03.2014
Clerk
Kenya Bureau of Statistics
08.2009 - 08.2009
Certificate of Personnel Management -
University of Nairobi
Postgraduate Diploma - Business Administration and Management, General
University of Nairobi