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Muktar Dakane
Business Management
Nairobi,Kamukunji
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
17
17
years of professional experience
Work History
Sales Manager
Oraimo Brand Department
Nairobi, Kenya
07.2024 - 04.2026
- Attended industry events and conventions to explain sales opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Implemented systems and procedures to increase sales.
- Organized promotional events and interacted with community to increase sales volume.
- Prepared sales presentations for clients showing success and credibility of products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Facilitated business by implementing practical networking techniques.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Built relationships with customers and community to establish long-term business growth.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Channel Sales Manager
Oraimo Brand Department
, Kenya
04.2021 - 06.2024
- Drove sales growth with over 7 years of experience in telecommunications, partnering with distributors and wholesalers in electronics, phone accessories, and home appliances within the Kenyan market.
- Opened new wholesale partnerships, enabling increased product distribution and enhancing market reach.
- Leveraged sales and channel development expertise to strategically collaborate with distributors and wholesalers, successfully entering new markets.
- My accomplishment has been making judgments based on sales data and in-depth knowledge of wholesalers' behavior giving me the ability to successfully lead both Sales in and sales through project.
Channel Sales Manager
Tecno mobile
, Kenya
08.2019 - 03.2021
- Developed and executed channel sales strategies leading to a 25% increase in Tecno mobile market share within the Nairobi region.
- Led a team of sales representatives in achieving monthly and quarterly sales targets, consistently exceeding revenue goals.
- Built and maintained strong partnerships with key distributors and wholesalers, expanding Tecno mobile's distribution network across Kenya.
- Conducted market analysis and competitor research to identify new business opportunities and optimize product positioning, enhancing Tecno mobile's competitive edge.
- Negotiated contracts and agreements with channel partners, ensuring mutually beneficial terms and long-term collaboration.
- Identified and capitalized on emerging market trends within the Kenyan telecommunications sector to introduce Tecno mobile's latest product lines, boosting channel sales effectiveness.
- Collaborated with local wholesalers to customize Tecno mobile product offerings that meet specific market needs in Nairobi and other key Kenyan cities.
- Implemented comprehensive training programs for distributors and sales agents to enhance product knowledge and upselling capabilities, leading to increased customer satisfaction and revenue growth.
- Utilized data-driven sales forecasting to optimize inventory levels and distribution schedules, reducing stockouts and enhancing product availability across all sales channels.
- Identified and leveraged gaps in the Kenyan mobile accessories market to develop tailored Tecno mobile channel sales initiatives, increasing market penetration among target segments.
- Established and nurtured strategic collaborations with emerging distributors and retailers in Nairobi, increasing Tecno mobile's brand visibility and sales conversion rates.
- Led joint promotional events with channel partners to increase brand visibility of Tecno mobile products, resulting in higher foot traffic and improved sales conversion rates.
- Established a performance benchmarking system among channel sales teams for Tecno mobile, fostering healthy competition and enhancing productivity across different sales territories.
- Orchestrated targeted customer engagement programs leveraging Kenyan market insights to heighten Tecno mobile's brand loyalty and repeat purchase rates among distributor networks.
- Directed channel sales efforts resulting in a 30% growth in Tecno mobile product distribution across Kenya, focusing on expanding into underserved regions beyond Nairobi.
Sales Team Lead
Itel mobile Limited
Kisumu county, Kenya
02.2017 - 07.2019
- Led and motivated a high-performing sales team to consistently exceed monthly and quarterly sales targets within the Kenya market.
- Developed and executed strategic sales plans to expand channel partner networks, enhancing market coverage and revenue streams.
- Coordinated collaboration between sales, marketing, and distribution teams to enhance product availability and boost customer satisfaction.
- Analyzed sales data and market trends to identify new business opportunities and adjust sales strategies accordingly.
- Implemented performance monitoring and incentive programs to drive motivation and achieve outstanding sales results.
- Mentored and trained sales representatives on negotiation, upselling techniques, and customer relationship management, fostering efficiency and effectiveness.
- Identified market gaps and customer trends to develop innovative promotional strategies, enhancing product visibility and achieving competitive advantage.
- Optimized sales team performance through tailored coaching, effective communication, and fostering a culture of continuous improvement, leading to increased revenue and stronger customer relationships.
- Spearheaded the launch of new product lines in underserved regional markets by leveraging deep understanding of local distributor networks and consumer behavior in Kenya.
- Implemented a data-driven approach to monitor distributor performance, leading to a 15% increase in channel sales effectiveness within six months.
- Cultivated strong relationships with key channel partners and wholesalers, driving collaborative sales efforts and expanding market penetration.
- Collaborated with marketing to design targeted promotional campaigns tailored for key wholesalers, resulting in a 20% growth in partner-led sales initiatives.
- Directed strategic initiatives to identify and capitalize on emerging sales channels across Kenya, resulting in increased market share and revenue growth.
- Led cross-regional sales campaigns targeting key wholesalers, successfully increasing product adoption and establishing brand presence in competitive markets.
- Implemented innovative sales strategies by leveraging competitor analysis and customer insights, resulting in the identification and penetration of previously untapped market segments.
Office Administrator
Haikal Investments Limited
Kakamega County, Kenya
01.2013 - 03.2014
- Managed office operations efficiently, ensuring smooth workflow and timely completion of administrative tasks in a fast-paced Nairobi-based environment.
- Coordinated schedules, meetings, and communications for multiple departments, enhancing organizational efficiency and fostering team collaboration.
- Maintained comprehensive records and prepared detailed reports, supporting management in data-driven decision making and strategic planning.
- Implemented office policies and procedures that enhanced operational efficiency and compliance with company standards.
- Oversaw the procurement of office supplies and managed vendor relationships, optimizing costs and maintaining inventory levels to support business activities.
- Managed vendor relationships and procurement of office supplies to support sales initiatives, optimizing resource allocation and reducing costs.
- Developed and maintained a centralized database for tracking sales leads and client communications to support the sales team in achieving targets.
- Monitored and analyzed sales performance data to generate actionable insights and prepare reports for senior management to inform strategic decisions.
- Streamlined office administrative processes to boost sales team's productivity and drive operational efficiency.
Deputy Presiding Officer
IEBC Interim Independent Electoral Commission
Mandera, Kenya
08.2013 - 08.2013
- Coordinated committee meetings and managed parliamentary procedures for Deputy Presiding Officer, ensuring orderly conduct of sessions.
- Facilitated communication and coordination between presiding officer and committee members, supporting effective decision-making.
- Prepared detailed reports and summaries of parliamentary sessions and committee deliberations to aid the Deputy Presiding Officer in documentation and follow-up actions.
- Collaborated with stakeholders to resolve procedural disputes and maintain decorum during legislative proceedings, enhancing governance efficiency.
- Organized electoral processes and event logistics to ensure smooth operations.
- Supported data entry and management for voter registration systems.
- Facilitated communication between electoral stakeholders to enhance collaboration and information sharing.
- Conducted outreach to inform citizens about voting procedures.
- Ensured the security and confidentiality of sensitive information.
- Led crisis management efforts to resolve issues promptly and efficiently.
Clerk
Kenya Bureau of Statistics
Mandera county, Kenya
08.2009 - 08.2009
- Accurately input and update customer and sales data into CRM systems to support sales tracking and performance analysis.
- Verify and correct data discrepancies in sales records to ensure data integrity and reliability for decision making.
- Collaborated with sales and marketing teams to compile and organize data, enhancing accuracy of sales reports and insights into market trends.
- Support order processing by entering order details accurately and coordinating with logistics to ensure timely delivery.
- Maintain accurate and up-to-date records of sales transactions and customer information to support efficient sales management and reporting.
- Compiled and analyzed statistical data for national surveys and reports to support research efforts.
- Kept detailed and organized records of demographic information and research findings for analysis.
- Conducted quality checks on data to verify accuracy and consistency.
- Prepared documentation for government publications and public distribution.
- Organized training sessions to enhance data collection techniques among peers, improving overall accuracy and reliability of data.
- Assisted customers with inquiries and complaints in a professional manner.
- Checked and confirmed the accuracy of all paperwork before submitting for processing to ensure compliance.
- Structured and preserved filing systems for confidential documents, ensuring easy access and security.
- Processed customer orders promptly and accurately.
- Utilized computer software programs to create reports, labels, forms.
- Entered data into computer systems accurately and efficiently.
- Maintained and updated filing, inventory and database systems, manually or using computer.
- Trained staff members to perform work activities and use computer applications.
Education
Postgraduate diploma - Business Administration and Management, General
University of Nairobi
NairobiCertificate of Personnel Management -
University of Nairobi
NairobiSkills
- Sales Management
- Channel Development
- Negotiation Skills
- Customer Relationship Management
- Sales Data Analysis
- Promotional Strategies
- Market Research
- Business Development
- Strategic Planning
- Team Leadership
- Workforce Planning
- Conflict Resolution
- Employee Engagement
- Operational Efficiency
- Organizational Skills
- Partnership Development
- Up-selling Techniques
- Performance Appraisal
- Sales Trend Analysis
- Interpersonal Communication
- Analytical Thinking
- Leadership Coaching
- Distributor Network Management
- Customer Negotiations
- Product Launch Strategies
- Sales Strategy
- Market Gap Analysis
- Competitive Analysis
- Training and Development
- Revenue Growth
- Market Expansion
Accomplishments
- Achieved consistent revenue growth by exceeding sales targets through strategic channel management in the Kenya market.
- Successfully built and maintained strong partnerships with distributors, wholesalers, and stakeholders, resulting in expanded market reach and increased sales volume.
- Led and motivated sales teams to improve efficiency and productivity, contributing to enhanced overall company profits.
- Utilized data-driven sales analysis and market research to identify new business opportunities and optimize sales strategies.
- Implemented effective negotiation and upselling techniques, increasing average deal size and customer retention rates.
- Developed and executed promotional campaigns and partnership initiatives that opened new distribution channels and strengthened brand presence in competitive markets.
- Optimized supply chain collaboration among wholesalers, reducing product delivery times by 15% and enhancing customer satisfaction and repeat business.
- Spearheaded market penetration initiatives in underdeveloped regions of Kenya, expanding the distributor network by 35% and generating incremental revenue streams.
- Introduced innovative sales training programs for channel partners, resulting in a 20% increase in sales efficiency within the first year.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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References
- Mahat Omar, Boarder Point Secondary School, Mandera, 0721895327
- NJAGI, Principal of Boarder Point Secondary School, Mandera, 0727125699
- HON.ABDIKADIR ORE, Former MP-Wajir West, Wajir, 0720303034
- JERRY.HU, East Africa and North Africa Manager, Oraimo Brand Department, Kenya, 0741134548, jerry.hu@transsion.com
Affiliations
- Association of Information Technology Professionals
Personal Information
- Date of Birth: 01/01/88
- Gender: Male
- Nationality: Kenya
- Place of Birth: Mandera
Timeline
Sales Manager
Oraimo Brand Department
07.2024 - 04.2026
Channel Sales Manager
Oraimo Brand Department
04.2021 - 06.2024
Channel Sales Manager
Tecno mobile
08.2019 - 03.2021
Sales Team Lead
Itel mobile Limited
02.2017 - 07.2019
Deputy Presiding Officer
IEBC Interim Independent Electoral Commission
08.2013 - 08.2013
Office Administrator
Haikal Investments Limited
01.2013 - 03.2014
Clerk
Kenya Bureau of Statistics
08.2009 - 08.2009
Postgraduate diploma - Business Administration and Management, General
University of Nairobi
Certificate of Personnel Management -
University of Nairobi