MUINDI WILSON NGAU

Key Responsibilities
Community Growth & Engagement

Scaled and managed dynamic online communities across X (Twitter), Telegram, and Discord, achieving sustained engagement and measurable user growth.

Fostered strong member relationships by delivering timely responses, resolving issues, and driving interactive discussions, polls, and user-generated content.

Cultivated a vibrant, inclusive culture that encouraged active participation and long-term loyalty.

Strategic Marketing & Content Leadership

Designed and executed multi-channel marketing strategies blending organic content, influencer activations, paid campaigns, and email outreach to maximize ROI.

Developed data-driven content calendars combining educational posts, market insights, platform tutorials, and brand storytelling for diverse audience segments.

Directed the creation of high-quality visual and written assets to showcase platform features, trading tools, and industry trends.

Campaign & Event Management

Led end-to-end planning and delivery of AMAs, webinars, competitions, and community events, consistently achieving high attendance and engagement rates.

Partnered with influencers, KOLs, and industry leaders to expand market reach and reinforce brand positioning in key regions.

Integrated gamification, referral programs, and ambassador initiatives to drive sign-ups and active user participation.

Community Safety & Reputation Management

Maintained a safe, trusted environment by enforcing community guidelines, monitoring activity, and proactively addressing spam or policy breaches.

Handled disputes and sensitive situations with professionalism, safeguarding brand integrity and user trust.

Market Insights & Product Advocacy

Acted as the voice of the community, providing actionable feedback to product and marketing teams for feature enhancements and campaign alignment.

Conducted sentiment analysis and competitive research to refine strategies and strengthen market relevance.

Performance Tracking & Optimization

Managed campaign budgets, tracked KPIs, and produced detailed weekly and monthly performance reports.

Applied A/B testing, ROI analysis, and market insights to optimize spend, increase engagement, and maximize conversions.

Adapted global marketing strategies for local market conditions, ensuring relevance and impact.

Impact & Achievements
Increased OKX’s Twitter engagement by 40% and community participation by 30% within six months through a structured, data-driven content plan.
Launched successful influencer campaigns that boosted user acquisition and expanded market presence in Africa.
Delivered webinars and AMAs averaging 300-500 participants, enhancing platform knowledge and user retention.
Improved onboarding flow, reducing drop-off rate among new members and increasing active participation.
Led marketing campaigns with measurable ROI, securing a stronger competitive position in target markets.

• Managed and grew a Telegram-based crypto community.
• Provided real-time support and answered user questions about the Bitget platform.
• Educated users on how to use key platform features like futures and copy trading.
• Promoted campaigns, events, and trading competitions to drive engagement.
• Facilitated the onboarding process for new users and explained referral opportunities.
• Relayed user feedback and common issues to the Bitget team.

• Moderated and monitored community chats.
• Welcomed and guided new users on platform usage.
• Posted announcements and updates related to Bitget.
• Promoted ongoing campaigns and helped users participate.
• Addressed user inquiries and supported issue resolution.
• Collected and documented community feedback and insights.

• Conducted workshops, events, and AMAs to educate students about blockchain and cryptocurrency.
• Built and maintained online communities on Telegram, Twitter, and Discord.
• Promoted Binance and other Web3 platforms through targeted marketing campaigns.
• Assisted in onboarding new users and providing educational resources to enhance crypto adoption.

• Led campus initiatives (events, workshops, AMAs) to educate and onboard new Binance users.
• Cultivated and managed a thriving online community through social engagement and support.
• Developed deep expertise in Binance products and exceeded community engagement targets.
• Supported Web3 research projects and blockchain education initiatives.