Muigai Linus

• Driving sales and business growth within assigned territories by developing and executing sales strategies, managing relationships with key distributors and customers, ensuring product availability, and achieving volume, margin, and visibility objectives for KBL's products, such as those under EABL.
• Provided exceptional customer service to existing clients, leading to high retention rates and positive word-of-mouth referrals.
• Increased territory growth by implementing effective sales strategies and cultivating strong relationships with clients.
• Outlet Recruitment – Proactively identify and recruit new outlets to grow distribution reach. Ensure timely activation and support to maximize product availability and visibility in the market.
• Revenue Growth – Deliver consistent sales and profit growth by driving product uptake and execution of trade strategies. Continuously optimize territory performance to unlock new business opportunities.
• People Capability Building – Mentor and train sales teams to strengthen their skills, confidence, and effectiveness. Foster a high-performance culture that supports both individual growth and business success.
• Market Intelligence – Continuously monitor competitor activities, pricing, and promotions to stay ahead in the market. Gather consumer insights and translate them into actionable strategies for business growth.
• Route-to-Market Execution – Implement efficient coverage and trade strategies across the territory to ensure availability in all relevant outlets. Drive flawless execution of activations and in-store visibility to strengthen brand presence.
• Distributor Management – Build strong partnerships with distributors to guarantee consistent supply and market execution. Track performance, resolve challenges, and align on growth objectives for mutual success.
• Reporting and Analysis – Monitor sales data, territory performance, and key KPIs on a regular basis. Provide insights and actionable recommendations to support decision-making and business planning.

Route to Market & Product Penetration – Lead and support the sales team to execute an efficient route-to-market model that maximizes territory coverage. Ensure deep product penetration across outlets by expanding availability, driving activations, and reinforcing brand presence.

Sales Team Management – Provide leadership, coaching, and motivation to a team of 10 sales representatives. Equip them with the right skills, tools, and direction to consistently achieve territory sales and execution targets.

Data Analysis & Insights – Leverage sales and market data to identify performance gaps and growth opportunities. Guide the team with actionable insights that strengthen execution, improve efficiency, and drive continuous business growth.

Capability Building – Develop the skills and competencies of the sales team through regular coaching, training, and mentorship. Foster a culture of high performance that empowers individuals to deliver on targets and grow professionally.

Cash and Payments Handling – Oversee proper management of cash collections and customer payments within the territory. Ensure compliance with company policies by enforcing accountability, accuracy, and timely reconciliation through the sales team.

Discipline, Responsibility & Teamwork – Instill a culture of accountability, professionalism, and ethical conduct within the sales team. Promote teamwork and shared responsibility to achieve collective business goals and maintain high performance standards.

Outlet Recruitment – Identify, enlist, and activate new outlets within informal clusters to expand distribution coverage. Distribution – Reach outlets in densely populated or hard-to-access informal settlements where trucks cannot deliver.

Order Collection & Delivery – Collect customer orders, deliver products directly, and manage small-volume transactions efficiently.

Cash & Payment Handling – Collect payments accurately and ensure proper reconciliation in line with company policy.

Product Availability – Ensure consistent stock supply to bars, wines & spirits shops, and other micro-outlets.

Sales Tracking – Record daily sales, monitor outlet performance, and report insights for territory planning.

Market Intelligence – Gather insights on consumer trends, pricing, and competitor activity in informal settlements.

Company Assets Handling – Safeguard and maintain assigned company assets such as the motorbike, sales equipment, and promotional materials, ensuring they are used responsibly and kept in good condition.