Mourine Nyokabi Marigi

• Participating in setting the targets and ensuring all sales representatives are well aligned.
• Conducting daily, weekly, monthly, and quarterly sales performance reviews to ensure sales delivery, when offering a way forward, support in the field, and remotely.
• Owning the regional sales targets and working on 100% achievement through the team by ensuring they are equipped with the necessary knowledge and skills to enable them to deliver in their daily routes.
• Having a good understanding of my territory and ensuring proper distribution in the region, while solving issues faced by the team, and ensuring the sales team leads clearly understand their targets and are working towards meeting the set KPIs.
• Conducting training periodically with the help of the marketing team and the technical (VET) team.
• Spearheading joint fieldwork with the sales team leads and sales representatives, alongside weekly work reviews. Ensuring that the scheduled work plans are well followed and executed, and that target achievement occurs month after month with the set competencies from the company.
• Growing the business in the region through networking with other businesses for B2B partnership opportunities.
• Analyzing competitor activities in the region, and assessing opportunities for business development.
• Attending relevant industry events and conferences for networking and generating leads as a result.
• Managed and oversaw the daily operations of the sales region.
• Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
• Prioritized and organized tasks to efficiently accomplish service goals.
• Collaborated closely with team members to achieve project objectives and meet deadlines.
• Gained market share in new sales performance through aggressive team training.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
• Coordinated Daily Field Reports (DFRs) and distributed to clients.
• Identified new business opportunities within the region through networking activities.
• Identified prospects to build new business partnerships and pipelines.
• Negotiated contracts and closed agreements to maximize profits.
• Reviewed competitor's activities and devised measures to stay ahead in the market competition.

Company Overview: Juba Beverage Service Provider (BSP)

• Establishing and expanding in the B2B business.
• Project management.
• Training on the sales funnel and in call execution, thus nurturing them.
• Transforming prospects into clients and maintaining a long-lasting relationship with key clients.
• Elevating conversation rates, and closing business while coming up with plans to expand and grow the database.
• Generating and delivering pro forma invoices, as well as preparing presentations for clients.
• Coordination of timely delivery to clients.
• Conducting weekly meetings to ensure we are on track in our performance, and handling any rising challenges.
• Juba Beverage Service Provider (BSP)
• Collaborated closely with stakeholders from various departments to ensure smooth functioning of day-to-day operations.
• Created detailed lead profiles to ensure accurate data capture for further analysis.
• Established partnerships with third parties who could refer qualified leads into our system.
• Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
• Organized events such as webinars or workshops aimed at driving more leads into the funnel.
• Provided regular reports on the progress of lead generation activities, including performance metrics such as cost per acquisition.
• Performed cold calls and emails to prospective customers, introducing our services and products.
• Implemented A and B testing techniques to determine which messaging was most effective at generating leads.
• Followed up on sales leads through outbound calling.
• Maintained an up-to-date database of qualified leads and their contact information.
• Provided timely, courteous, and knowledgeable responses to information requests.
• Utilized digital marketing tools such as Google Analytics, AdWords, and HubSpot CRM to track key metrics related to lead quality and quantity.

Company Overview: Companies (Royal Converters, Nestlé Kenya, GSK)

• Maintaining the wholesale turnover and increasing sales, while signing in new JBPs.
• Ensuring prompt collection of customer debts and accounts reconciliation.
• Establishing and expanding the customer base, i.e., the recruitment of priority accounts and wholesalers by the team.
• Growing our brands, i.e., Nestlé Limited, GSK, Hanan, and Bella tissues.
• Managing all sales representatives (TWR) attached to priority accounts, with the help of Captains.
• Heading the company's retail channel and wholesale channel.
• Recruiting and training sales representatives.
• Developing sales strategies and setting sales representatives' targets per area.
• Monitoring my team's performance, and coming up with new market selling strategies.
• Compiling reports, analyzing sales figures, and following up on new product listings and competitor activities.
• Handling and coordinating all priority account issues in my region while supervising projects and executions.

• Established new Joint Business Partnerships, enhancing sales and channel turnover.
• Executed timely collection of customer debts, ensuring accurate account reconciliations.
• Expanded customer base through the recruitment of stockists, supermarkets, and wholesalers.
• Identified opportunities for cross-selling and up-selling within the existing customer base.
• Penetrated new markets by investigating competitor products, services, and trends.
• Directed sales representatives on priority accounts with assistance from supervisors.
• Led the retail and wholesale channels to drive brand growth and visibility.
• Recruited, trained, and developed sales representatives to maximize effectiveness.
• Formulated sales strategies and set area-specific targets for representatives.
• Evaluated team performance and introduced effective market selling strategies.
• Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
• Developed and managed regional sales program and market operations.
• Partnered closely with the marketing team to ensure the successful execution of promotional campaigns in the region.
• Supported sales team members to drive growth and development.
• Coached, developed, and motivated the team to achieve revenue goals.
• Led sales planning, development, and account management to grow existing accounts and establish new sales accounts.
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
• Prioritized and organized tasks to efficiently accomplish service goals.
• Completed day-to-day duties accurately and efficiently.
• Worked with cross-functional teams to achieve goals.
• Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
• Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
• Provided support and guidance to colleagues to maintain a collaborative work environment.
• Supported, trained, and motivated a team of professionals to consistently meet annual goals for sales and production.

• Company Overview: Cosmetics line.
• Handling all Naivas accounts, Tuskys HQ and Quickmart branches.
• Developing selling strategies in all their branch country wide.
• Monitoring out let performance and coming up with selling strategies.
• Compiling reports, analyzing sales figures and follow up on new product listing and competitor activities.
• Handling and coordinating all key accounts issues in my region while supervising promotions and executions.
• Trade visits across all regions and giving reports on market findings.
• Coordinating dispatch from HQ to outlets.
• Working on new listings of any products.
• Managing merchandisers and their executions in Key outlets.
• Cosmetics line.

• Company Overview: Cosmetics line.
• Making appointments to meet new and existing customers.
• Understanding your customers’ needs.
• Making presentations to promote new products and special deals.
• Advising customers about delivery schedules and after-sales service.
• Keeping in contact with existing customers in person and by telephone.
• Recording orders and sending details to the sales office.
• Monitoring competitors’ activity and meeting sales targets.
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• Managed inventory and supplies to ensure materials were available when needed.
• Prioritized and organized tasks to efficiently accomplish service goals.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
• Reset store displays for special events and seasonal merchandise changes.
• Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
• Managed account portfolios, keeping detailed records of account activities, transactions, and progress.
• Developed customized presentations and proposals to meet the specific needs of key accounts.
• Coordinated with the customer service and support teams to address and resolve key account issues promptly.
• Increased product sales through targeted marketing campaigns.

• Company Overview: Cosmetics line.
• Manage brands and make sure they are at eye level.
• Meet the set targets by analyzing market trends while order booking and coordinating the merchandising team.
• Making sure pricing is correct and working on store displays and evaluate self-on-the-job performance.
• Cosmetics line.