MOSES ABINDABIZEMU
C-Suite Commercial Leader
Kampala,Uganda
Summary
An all-round C-suite Commercial Executive with more than 16 years leading Commercial Operations, Marketing, Sales, Data Analytics, Project delivery and customer experience teams in multi-million dollar companies in telecommunications and financial technology (Fintech) across 18 African markets.
Currently leading Commercial Operations and Marketing functions as the Chief operations officer for Cellulant corporation, a Pan-African Fintech providing Payments gateway to banks, global, regional and local merchants driving digitization of payments across multiple sectors. Passionate about coaching and mentorship of future leaders and using data to drive business transformation.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Group Chief Operations Officer
Cellulant
03.2020 - Current
- Responsible for delivering Delight and revenue growth for all our B2B and B2C customers.
- Overseeing Customer Experience, Commercial Operations, Acquisition, Marketing, Data and Analytics and Brand functions across the 18 african Markets.
- Face of success for my role is revenue growth faster than the industry, >95% customer retention, >50% Net promoter score and >80% Customer satisfaction Index.
- Key outcomes: We have transformed the business from loss making to more than 7% profit making in 9 months, and from decline to double digit growth in the last 10 months of 2021. We have revamped our business into a productized organization and re-engineered the strategy to accelerate this growth further.
Group Chief Consumer Officer
Cellulant Corporation
09.2019 - 02.2020
- Responsible for Overseeing the marketing function to scale Consumer ProductAdoption Across Africa.
- Overseeing the marketing efforts to scale adoption of Digital Agriculturalmarketplace adoption across africa.
- Provide Market Intelligence and best practice to apply across various Markets.
- Handle PR, Branding, Research, Events and Mass comms for the group.
- Key Outcomes: Increased the consumer base from 55,000 customers to 310,000 in5 months having flattened over the previous 1 year and moved consumer channelscontribution to revenue from 2% to 5% in 5 months and re-positioned the consumerchannel as an omni-channel platform for merchants.
Marketing Director
Bharti Airtel
, Rwanda
09.2016 - 08.2019
- Building a new Pricing Framework with focus on segmentation.
- Rebuilding brand and increase in TOMA, MOUB & Consideration.
- Merging two big networks (Airtel and Tigo) - Product and customer.
- Scientific distribution set up.
- Improving customer experience through self help processes implementation.
Group Head of Pricing
Bharti Airtel
08.2015 - 08.2016
- Implementation of the pricing tool kit across all the 17 Airtel Africa Operationsthrough training of all the revenue and pricing stake holders (Chief CommercialOfficers, Marketing Directors and Segment heads).
- Pricing Governance and ensuring weekly tracking of all interventions andinculcating the behavior in all the stake holders.
- Implementations of the product pricing interventions that have led to revenuerecovery across all Opcos.
- Supporting the marketing directors in identification of the most efficient.
- Go-To-Market tactics that deliver the best value.
Head of Consumer and Trade
Bharti Airtel
Kampala, Uganda, Uganda
12.2012 - 07.2015
- Developed and launched Voice and combo products that generate $3Million monthly in a space of 12months of launch.
- Developed and launched a churn reduction campaign that has reduced churn by 5% saving about $170,000 monthly.
- Led market launch of 3 new campaigns.
- Identified opportunities, researched usage enhancement opportunities, collaborated with engineering team and created campaigns generating $1M in Incremental monthly revenue.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Leveraged strengths in cost-effective marketing management and vendor negotiations to execute trade marketing collateral and visibility saving more than 7% of Trade marketing Opex (without compromising business growth goals).
- Managed the end-to-end execution of marketing campaign through Lowe Scanad the advertising agency.
- Successfully managed the integration of Huawei, IBM and Flytxt in the airtel-Warid merger.
Airtel Money Zonal Sales Manager
Bharti Airtel
Kampala
10.2011 - 11.2012
- Starting and Building the Airtel money business in the Western region.
- Managing a 6-member team, recruiting agents, registering customers on airtel money,managing the entire airtel Business Money from Zero to $500krevenue in One year.
Regional Business Manager
Uganda telecom
Kampala
08.2009 - 09.2011
- Manage the total regional business in the Southern region to ensure profitability including monitoring Sales, Technical works, debt collections and Msente operation of the entire region.
- Establishment & Management of an ISP & Landline sales force of 50 sales executives to meet the internet need in Uganda Head of Commission Sales at Uganda.
Commission Sales Manager
Uganda telecom ltd
03.2008 - 08.2009
- Managing a team of 400 sales agents across the country selling all Uganda telecom products mainly simcards & phones.
- Managing the entire commercial line business of 72,000 accounts that delivers more than US$300,000 monthly.
- Grew 1m Net customer additions in one year through Project Phoenix.
Territory Sales Manager
Uganda telecom
10.2005 - 02.2008
- In charge of the entire breadth and Depth of distribution for the Southern RegionTraining an coaching of dealer distribution team in the region In charge of tradevisibility, on ground promos and media management.
- Increased revenue by 78% in a space of the 3 years.
- Increase the region's market share from 8% to 12.
Education
MBA - Global Management
Eslsca Business School
Paris, France 12.2014 - 09.2017
Specializing - Global Management
Bachelor of Science - Civil Engineering
Kyambogo University
Kampala 08.2001 - 02.2006
MOOC Oil and - undefined
Exploration to Distribution - undefined
IFP School
04.2016 - 05.2016
Skills
Leadership
Accomplishments
- Chartered Institute of Marketing, CIM-UKJanuary 2012 — January 2014.
Analytics
I have experienced over time that, the closer to and passionate you are with data, the more insights you generate and the more transformation you bring to any business. I want to transform Africa through data.
Timeline
Group Chief Operations Officer
Cellulant
03.2020 - Current
Group Chief Consumer Officer
Cellulant Corporation
09.2019 - 02.2020
Marketing Director
Bharti Airtel
09.2016 - 08.2019
Exploration to Distribution - undefined
IFP School
04.2016 - 05.2016
Group Head of Pricing
Bharti Airtel
08.2015 - 08.2016
MBA - Global Management
Eslsca Business School
12.2014 - 09.2017
Head of Consumer and Trade
Bharti Airtel
12.2012 - 07.2015
Airtel Money Zonal Sales Manager
Bharti Airtel
10.2011 - 11.2012
Regional Business Manager
Uganda telecom
08.2009 - 09.2011
Commission Sales Manager
Uganda telecom ltd
03.2008 - 08.2009
Territory Sales Manager
Uganda telecom
10.2005 - 02.2008
Bachelor of Science - Civil Engineering
Kyambogo University
08.2001 - 02.2006
Specializing - Global Management
MOOC Oil and - undefined
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