MORIASI OMAMBIA

Executing the role of Chief Business Affairs Officer for the group, which comprised; Sauti Sol Entertainment, Sol Generation Records, SolFest Africa & Sol Generation Publishing;

• Transforming Sauti Sol Entertainment into a successful group of companies under the Sauti Sol Group Limited umbrella, leading strategic planning efforts that resulted in exponential business growth, expanded market reach, and increased revenue streams. This included launching Sol Generation Publishing, Sol Generation Records, and Solfest, East Africa's premier one-day music festival, generating over USD 700,000 in revenue within just two years
• Demonstrating exceptional negotiation and management skills by structuring and securing high-profile brand endorsement deals and pro-active/reactive performances for Sauti Sol, Bensoul, Nviiri the Story Teller, and associated businesses. This resulted in revenue exceeding USD 1,500,000 a year since 2015, with an average brand conversion, awareness, and engagement increase of over 40% year on year. Notable partnerships with global brands such as DIAGEO, PERNOD RICHARD, SAFARICOM, NCBA (THEN CBA), ABSA BANK, COCA COLA, INFINIX, MOBILE, SAMSUNG, YOUTUBE, LUMINATE, NATION MEDIA GROUP, RADIO AFRICA LIMITED, TECHNO, AIRTEL & LETSHEGO. Showcasing the business's ability to leverage the band's brand value and expand its market presence.
• Spearheading the development and implementation of a cutting-edge intellectual property management strategy through Sol Generation Publishing, establishing the business as an industry leader in self-publishing and royalty administration. This strategic approach ensured the continuous generation of residual income, even during the COVID-19 pandemic, which enabled the successful production of Africa's most-watched virtual concert (258,000 unique IP addresses) and the creation of the highly acclaimed reality show SOLFAMILY. These generated over USD. 300,000 and USD. 75,000 respectively.
• Building and nurturing strong relationships with internal teams, external stakeholders, and service providers, leading to the expansion of the business's network and the establishment of a committee of advisors. This collaborative approach fostered a robust ecosystem of support, resulting in the growth and sustainability of the Sol brand and businesses. The formation of the partnership between Sauti Sol Entertainment and the Recording Academy (Grammy Awards) showcased its global industry recognition garnered through effective stakeholder and external relations management.

Undertaking the role of General Counsel for the group, which comprised; Sauti Sol Entertainment, Sol Generation Records, SolFest Africa & Sol Generation Publishing;

• Through the development, advice, and execution of legal, corporate, and compliance structures, helped transformed Sauti Sol Entertainment into a successful group of companies. This strategic legal effort built the foundations, expanded the business reach, and increased the revenue streams of the founders. Notably, successfully launched Sol Generation Publishing, Sol Generation Records, and Solfest, all, East Africa's premier creative and entertainment businesses using these structures.
• Ensuring full tax and regulatory compliance for the group of businesses by providing expert advice and undertaking comprehensive compliance measures aligned with national regulations, by-laws, and policies. Additionally, I advocated for industry-specific regulations and policies, resulting in the passing of the anti-piracy amendment with the Copyright Act of Kenya, specifically Section 35B
• Creating a highly desirable, safe, and inclusive work environment for young, high-achieving creatives and professionals by developing, drafting, and integrating organization-wide Standard Operating Procedures (SOPs) and Human Resource Manuals/Policies. These initiatives positioned the group of businesses as the preferred choice for individuals seeking to enter the creative industry.
• Establishing a comprehensive, robust, and legally compliant document repository by providing counsel, drafting, and filing industry-specific company documents and forms. These documents have become the benchmark for best practices within the sector, widely recognized and utilized by industry professionals.
• Strategically designing, drafting, and executing external commercial agreements, I successfully secured high-profile brand endorsement deals and pro-active/reactive performances for Sauti Sol, Bensoul, Nviiri the Story Teller, and associated businesses. This achievement resulted in consistent annual revenues exceeding USD 1,500,000 since 2015, with an impressive average brand conversion, awareness, and engagement increase of over 40% year on year.
• Implementing cutting-edge intellectual property management legal strategies, positioning the business as fully self-sufficient and capable Intellectual Property administrators. This innovative approach ensured the continuous generation of residual income, even during the challenging COVID-19 pandemic, as we had solid IP rights agreements executed which secured our brands' rights even in situations of FORCE MAJURE.