MORARA MEIR MWANGO
Public Relations
Kenya
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning,story telling, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
5
5
years of professional experience
Work History
Public Relations Manager
Rotaract Kenya
07.2023 - Current
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Collaborated with Rotaract clubs in the country to create successful projects.
- Conducted evaluation to determine award winning clubs for each month
- Managed the Rotaract Kenya social media handles that included Facebook and Instagram.
- Grew our social media following on Facebook and Instagram by 40% from August 2023.
- Organized and marketed successful country events like the annual country dinner that attracted an attendance of 200 Rotaractors up from 50 the previous year.
- Drafted speeches for the Country team and advised on media talking points.
- Trained various clubs on the branding guidelines for Rotaract and telling their stories.
Brand Ambassador
Twinkle Touch Nailspa
11.2021 - Current
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Conducted consumer surveys and analyzed purchasing trends.
- Communicated product information with confidence and educated consumers about company.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Exceeded client expectations through driving sales,attracting and maintaining customers.
Campus Ambassador
Student AIDS Information Research Foundation-SAIRF
10.2019 - 12.2023
- Managed volunteer recruitment efforts for campus-wide initiatives such as service projects or fundraising drives while fostering a sense of teamwork among participants.
- Encouraged healthy lifestyles among fellow students through regular promotion of wellness.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Contributed articles, stories and photographs for campus newsletters and promotional material.
- Supported prospective students during their decision-making process by sharing personal experiences as a Campus Ambassador at open houses and admission events.
- Facilitated student group discussions to stimulate insights and gather resources to help facilitate program success.
- Developed marketing efforts such as posters and social media ads to encourage student participation for campus events.
- Recruited and incentivized students to volunteer for campus initiative events.
Club Advisor
Rotaract Club Of Mount Kenya University
07.2022 - 06.2023
- Facilitated productive meetings, encouraging active participation from all members in decision-making processes.
- Increased membership retention rate through effective communication and outreach strategies.
- Established partnerships with local organizations to create opportunities for collaboration and networking events,like Redcross and other Rotary and Rotaract clubs.
- Provided ongoing training and professional development opportunities for club officers, enhancing leadership capabilities.
- Empowered students through counseling and skill-building exercises.
Club President
Rotaract Club Of Mount Kenya University
07.2021 - 06.2022
- Implemented innovative marketing campaigns that raised awareness of the club''s activities in both online and offline platforms.
- Supervised creation of exciting merchandise displays to catch attention of potential members that included banners,reflector jackets and banners.
- Developed partnerships with related clubs and service organizations like Redcross and Health student Association for our medical camps and blood drives.
- Mentored future leaders within the organization, providing support, guidance, and opportunities for growth,this saw my mentee take over as President after my term and the joined the board.
- Recruited new club members by spearheading membership drives, conducting meet-and-greets, and hosting special events,this saw our membership grow by 50%
- Organized and led weekly meetings for Rotaract Club of Mount Kenya University.
- Transitioned club operations smoothly during leadership transitions, ensuring minimal disruption and maintaining momentum towards achieving organizational goals.
- Organized special activities and events for existing club members, including service projects, parties and procedural meetings.
- Managed volunteer teams efficiently during events to provide seamless service to guests while maintaining a positive work environment for volunteers themselves.
- Identified topics of interest for club, researched and invites speakers, and coordinated presentations.
- Oversaw all aspects of event planning from concept development to execution, ensuring memorable experiences for attendees while remaining within budget constraints .
Vice President
Young Africans Leadership Development Institute
06.2021 - 08.2021
- Drove corporate social responsibility programs that created positive social impact while showcasing the organizations agenda.
- Established performance goals for department and provided methods for reaching milestones.
Education
Bachelor of Arts - MASS MEDIA AND COMMUNICATION-PUBLIC RELATIONS OPTION
MOUNT KENYA UNIVERSITY
DIPLOMA - PUBLIC RELATIONS AND DIPLOMACY
MOUNT KENYA UNIVERSITY
COMPUTER PACKAGES ICT
JODAN COLLEGE
Skills
Spokesperson experience
Social media coordination
Crafting responses
Brand Management
Corporate Social Responsibility
Accreditation in Public Relations
Event Planning
Multitasking Abilities
Attention to Detail
Crisis Management
Partnership Development
Public Speaking
Event Publicity
Affiliations
- Rotary International
- Public Relations Society of Kenya
- Lapid Leaders Africa
Timeline
Public Relations Manager
Rotaract Kenya
07.2023 - Current
Club Advisor
Rotaract Club Of Mount Kenya University
07.2022 - 06.2023
Brand Ambassador
Twinkle Touch Nailspa
11.2021 - Current
Club President
Rotaract Club Of Mount Kenya University
07.2021 - 06.2022
Vice President
Young Africans Leadership Development Institute
06.2021 - 08.2021
Campus Ambassador
Student AIDS Information Research Foundation-SAIRF
10.2019 - 12.2023
Bachelor of Arts - MASS MEDIA AND COMMUNICATION-PUBLIC RELATIONS OPTION
MOUNT KENYA UNIVERSITY
DIPLOMA - PUBLIC RELATIONS AND DIPLOMACY
MOUNT KENYA UNIVERSITY
COMPUTER PACKAGES ICT
JODAN COLLEGE