Monicah Wangui
Marketing Coordinator
Nairobi,30
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Digital Marketing Specialist
Lead Strategists LLC
12.2021 - 08.2022
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability and increased traffic by 25%
- Created wide range of digital assets such as rich media online ads and micro websites.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Copywriter
JDC
Atlanta Metropolitan area
08.2019 - 09.2021
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Marketing Coordinator
ABSA Bank
Nairobi
06.2017 - 03.2019
- Organized logistics for marketing and proposal strategy meetings.
- Created press releases and announcements, newsletter articles and website copy.
- Authored crisp and interesting marketing copy to engage target consumers and drive sales.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Education
Master of Science - Project Planning And Management
University of Nairobi
Kenya 06.2020 - Current
Bachelor of Science - Business Management
Technical University of Mombasa
Kenya 03.2011 - 09.2015
Skills
SEO
Social media tools
Project management
Campaign execution
Marketing programs
Digital marketing
Customer engagement
CRM
Email marketing campaigns
Strategic planning
Keyword optimization
Brand strategy
Timeline
Digital Marketing Specialist
Lead Strategists LLC
12.2021 - 08.2022
Master of Science - Project Planning And Management
University of Nairobi
06.2020 - Current
Copywriter
JDC
08.2019 - 09.2021
Marketing Coordinator
ABSA Bank
06.2017 - 03.2019
Bachelor of Science - Business Management
Technical University of Mombasa
03.2011 - 09.2015