MOI FRED MANDU

• Implement data-driven decision-making processes to guide innovative marketing strategies.
• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
• Drive business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
• Spearhead the development and execution of strategic marketing plans to grow brand visibility and student enrollment across digital channels.
• Lead the rebranding of Kodes to reflect innovation in STEM, AI, and robotics education for young learners in East Africa.
• Manage a remote cross-functional team of designers, content creators, and digital marketers to deliver consistent, high-quality campaigns.
• Implement data-driven digital marketing strategies including SEO, email marketing, social media, and paid advertising, increasing lead conversion by over 35%.
• Develop and maintain partnerships with schools, edtech influencers, and parent communities to enhance outreach and credibility.
• Oversee the launch of targeted awareness campaigns tailored for parents and educators, positioning Kodes as a leader in coding and robotics education.
• Analyze campaign performance metrics and optimize funnels using tools like Google Analytics and Meta Business Suite.
• Collaborate with the product and curriculum development teams to align messaging with Kodes’ unique educational offerings.
• Introduce automated marketing tools (e.g., Mailchimp, HubSpot) to streamline communication and lead nurturing.

• Drive the digital strategy, growth, and innovation of FarmKE’s AgriTech platform, ensuring alignment with organizational goals and market needs.
• Oversee the design, development, and deployment of the FarmKE eCommerce platform for organic agricultural products, ensuring scalability and user-centric design.
• Lead digital marketing initiatives including SEO, SEM, content marketing, and influencer partnerships to boost product visibility and customer acquisition.
• Supervise cross-functional teams in web development, UX/UI design, digital sales, and data analytics to maintain consistent performance and brand identity.
• Manage the implementation of customer experience tools and CRM systems to optimize retention, engagement, and satisfaction across all digital channels.
• Collaborate with logistics, procurement, and customer support teams to streamline digital order fulfillment and operational efficiency.
• Monitor platform analytics and user behavior to inform decision-making, optimize conversions, and guide continuous improvement.
• Develop and manage partnerships with local producers, agri-cooperatives, and digital payment providers to enhance platform capabilities and trust.
• Champion digital literacy and eCommerce adoption among rural farmers through strategic campaigns and online training content.

• Lead the planning, development, and maintenance of school-wide IT infrastructure, including network systems, servers, routers, and security protocols.
• Design, develop, and maintain custom school systems, including a digital coursebook portal, inventory systems, and staff management tools using PHP and MySQL.
• Oversee the deployment and integration of web-based platforms for academic tracking, resource sharing, and administrative efficiency.
• Implement and manage internal networks, subnetting, and IP configurations to support internet and LAN access across all departments and labs.
• Supervise and troubleshoot hardware/software issues across the school, ensuring minimal downtime and seamless operations.
• Lead digital marketing efforts including the creation of promotional materials, website content management, and school branding on digital platforms.
• Teach IT, coding, and computer science to learners from Grade 4 to high school, focusing on practical programming (HTML, CSS, JavaScript, Python, Scratch), systems thinking, and emerging tech like AI.
• Mentor students in STEM-related projects, coding challenges, and national digital literacy programs.
• Collaborate with administrative staff to align digital tools with academic and operational goals, including data protection and backup systems.
• Coordinate training for teachers and staff on the effective use of educational technology, Google Workspace, and internal platforms.

Key Achievements

• Developed and deployed a custom Library Management System that tracks book issuance, returns, inventory, and teacher-student activity.
• Created a Lesson Plan Management System to digitize, organize, and streamline curriculum delivery and lesson planning across departments.
• Built a Communication Management System for internal announcements, circulars, and notices to enhance transparency and reduce paperwork.
• Increased overall network uptime and classroom tech usability through proactive infrastructure improvements and staff capacity building.
• Significantly improved the school’s online presence through redesigned digital materials and consistent branding.

• Lead and oversee all company operations, providing strategic direction in IT consultancy, web and systems development, and marketing advisory services for clients across various sectors.
• Design and deploy dynamic websites and system solutions using PHP, MySQL, HTML, CSS, JavaScript, and CMS platforms like WordPress, tailored to each client's business needs.
• Deliver end-to-end IT support, including infrastructure setup, system optimization, cybersecurity guidance, and training for client teams.
• Offer expert advice and execution on digital marketing strategies, brand development, and campaign analytics to help clients grow their online presence.
• Consult on LAN/WAN network architecture, setup, and maintenance, including IP configuration, troubleshooting, and device integration.
• Develop proposals and project documentation, manage remote teams, and ensure high-quality, client-focused service delivery.
• Successfully launched and scaled the brand across Kenya, providing IT and marketing solutions to schools, SMEs, and individual clients.
• Built and delivered multiple web platforms and systems for educational institutions and agri-tech businesses.
• Earned a reputation for reliability, creativity, and client satisfaction, resulting in consistent referrals and repeat contracts.
• Developed branded digital materials and online marketing strategies that significantly boosted client visibility and user engagement.

• Assisted in the maintenance and support of network infrastructure, including cabling, router configuration, and user connectivity troubleshooting.
• Provided first-level technical support for hardware and software issues across offices, laboratories, and staff housing units.
• Supported the setup and configuration of computer systems, printers, biometric devices, and internal communication systems.
• Helped monitor and manage IT inventory, ensuring up-to-date records of devices and software licenses.
• Collaborated with the IT team to perform regular system updates, antivirus installations, and data backups.
• Participated in user training sessions, helping staff understand basic cybersecurity, email usage, and system best practices.
• Successfully restored and optimized the Local Area Network (LAN) in the main administrative block, improving internet uptime and internal communication.
• Developed a basic asset tracking spreadsheet system that streamlined IT inventory management.
• Reduced downtime by resolving over 50% of daily user-level IT support requests within the first hour.
• Contributed to the successful transition from manual to semi-automated processes in some administrative departments.

• Led youth engagement and empowerment programs during the COVID-19 pandemic, focusing on psychological well-being, community resilience, and personal development.
• Introduced, structured, and managed youth-led projects in alignment with company goals and social responsibility initiatives.
• Fostered a sense of security, purpose, and support among the youth through consistent communication, mentorship, and structured group activities.
• Delivered motivational speaking sessions focused on mindset growth, resilience, innovation, and career development.
• Acted as an IT support liaison, resolving internal user-level issues, including hardware setup, software troubleshooting, and basic networking.
• Collaborated with management to integrate youth projects with departmental objectives, ensuring resource allocation and measurable impact.
• Successfully engaged over 100 youth in meaningful, company-supported projects during the pandemic lockdown period.
• Improved morale and digital literacy among participants by introducing basic IT training and mentorship.
• Developed a framework that helped the company maintain youth engagement post-COVID as part of their CSR legacy program.
• Received recognition from management for crisis leadership and positive community impact.