MODESTER MUNYAZI MWATEBWE
MOMBASA
Summary
Dynamic and results-driven marketing and project management professional with a track record of driving growth and transformation for organizations and communities. Extensive experience in marketing strategy formulation, corporate communication, social development, and financial management. Proven ability to provide administrative support for complex projects and routine duties, achieving pre-determined goals under minimum supervision. Expertise in analyzing data and market trends to formulate effective strategies. Possesses strong interpersonal skills, building and maintaining lasting relationships with clients and stakeholders. Eager to contribute skills and experience to team success and drive organizational growth at both strategic and operational levels.
Overview
9
9
years of professional experience
Work History
Project Coordinator
Regenerative Collective Fashion Exchange (ReFaCE)
Mombasa
03.2023 - Current
- Spearheaded development and execution of project plans for the highly acclaimed Regenerative Fashion Collective Exchange (ReFaCE) forum, delivering seamless management of timelines, budgets, and stakeholder communications.
- Collaborated with prominent fashion industry leaders, policymakers, and key stakeholders to deliver a highly successful event that fostered innovative and sustainable solutions for the unique challenges faced by the textile industry in Kenya.
- Orchestrated a highly-acclaimed cocktail reception, securing sponsors, cultivating vendor relationships, and overseeing all logistics to deliver an exceptional experience for all participants, making it a highlight of the event.
- Conducted extensive research on sustainable fashion practices and industry trends to inform ReFaCE initiatives and programming, driving the organization's ongoing success in promoting a regenerative textile value chain in Africa.
- Partnered with marketing and communications teams to create and distribute impactful promotional materials, increasing event awareness and attendance through targeted digital invitations, engaging social media posts, and dynamic event signage.
Marketing & Communication Specialist
Jumuiya ya Kaunti Za Pwani
MOMBASA
10.2021 - Current
- Developed and executed targeted communication strategies, resulting in increased stakeholder engagement and attendance at the annual Blue Economy and Investment Conference.
- Led the development of the Go Kenya Coast Initiative, driving economic growth through tourism and investment across 9 coastal destinations.
- Conducted comprehensive Tourism and Cultural Heritage Value Chain Analysis, positioning JKP as a thought leader and informing effective destination marketing strategies for the coastal region.
- Created and managed high-quality content across multiple digital and print platforms, effectively showcasing the vast investment opportunities and economic potential of the region to a global audience.
- Collaborated with internal teams and external partners to organize successful events and investment forums, facilitating meaningful partnerships and attracting new investors to the region.
- Conducted in-depth research and analysis of key sectors in the coastal counties, providing valuable insights to stakeholders and shaping the region's economic development strategies for years to come.
SALES ACCOUNT MANAGER
Sentrim Hotels & Lodges Ltd
Nairobi
01.2018 - 03.2020
- Maximized revenue for Sentrim Hotels and Lodges by developing strategies that increased occupancy and profitability across accommodation, conferencing, and leisure facilities, resulting in a 25% increase in revenue and market share.
- Applied consultative selling techniques to prospect key decision-makers in government, private sector, and NGOs, resulting in the successful closure of new business accounts and 33 new accounts and 18 dormant accounts revived within one year.
- Developed new business by networking with prospects and valuable customers at industry functions and corporate events, resulting in the acquisition of 15 new corporate accounts and a 20% increase in corporate business sales.
- Maintained and strengthened relationships with key clients, including tour operators, travel agencies, and corporate organizations, resulting in repeat business and referrals, accounting for 40% of total sales.
- Conducted regular market research and analysis to identify trends and opportunities, resulting in the launch of new products and services, including eco-lodges, which led to a 15% increase in revenue.
MARKETING MANAGER
Institute Of Risk Management
NAIROBI
01.2016 - 07.2016
- Successfully marketed membership programs and events to risk managers and auditors in various organizations, resulting in a significant increase in membership.
- Developed and executed a strategic plan to expand the corporate membership program, improve member benefits, and increase overall membership, resulting in a 44% increase in cooperative membership.
- Coordinated logistics for events, including accommodation, transportation, facilities, catering, signage, displays, special needs requirements, printing, and event security, ensuring seamless event execution and enhancing the participant experience.
- Assisted board members in planning and executing public events such as conferences, chairperson breakfast meetings, and membership events, resulting in a 58% increase in individual membership.
- Leveraged market research and insights to identify and target potential new members, resulting in a higher conversion rate and sustained revenue growth for the Institute.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
BUSINESS DEVELOPMENT MANAGER
Ecobiz Sacco Ltd
Mombasa
10.2014 - 06.2015
- Led and managed a high-performing sales team, achieving a 20% increase in sales revenue through effective sales strategies and regular training sessions.
- Developed and implemented innovative business development strategies to expand the client base and increase market share.
- Spearheaded the design and launch of new products tailored to the unique needs of creatives, resulting in a 25% increase in new clients from this segment.
- Successfully forged partnerships with various SMEs and institutions, including KPLC and KNCCI, leading to increased brand awareness and market penetration.
- Leveraged technology to enhance business operations, drove digital transformation, and introduced new digital tools and platforms that streamlined processes and reduced operational costs by 25%.
Education
Bachelor of Commerce - Marketing
Jomo Kenyatta University of Agriculture & Technology
Nairobi, 3007.2011
Skills
- Project Management
- Market research and analysis
- Marketing Strategy and Brand Positioning
- Event Organization
- Stakeholder Engagement
- Strategic Communication
- Analytical and Critical Thinking
- Budgeting and Allocation
- Team leadership
- Content Creation
Accomplishments
- Completed the Ubuntu Leaders Academy training program in partnership with Portugal, Government of Kenya, Go Blue, IPAV, European Union, and Jumuiya ya Kaunti za Pwani
- Experienced in outbound collection and agent banking, having worked with African Finance Business Ltd and Kenya Commercial Bank (KCB)
- Completed an internship at Kenya Ports Authority (KPA), gaining practical knowledge and skills in a fast-paced work environment
- Actively engaged in community service and CSR projects, such as cleaning Ngara City Council Hospital and Thomas Barnados Children's Home in Nairobi
- Passionate about environmental conservation, having participated in tree planting activities during World Environmental Day at Nairobi National Park and Karura Forest
- completed peer counseling inductive training at Nairobi National Park
- Proven leadership skills as a campus representative for Student Arise Movement (SAM Africa -2009), a student ministry aimed at empowering leaders to make an impact beyond society and beyond campus life
- Advocate for good stewardship and service to others, including distributing food to the less privileged.
- Passionate about promoting the use of fresh, organic, and locally sourced produce to create healthy foods and supporting farmers in marketing their products.
REFERENCES
Emmanuel Kombe Nzai
CEO, JUMUIYA YA KAUNTI ZA PWANI
Email: emmnzai@gmail.com
Mobile: +254 717005288
Ann Muriuki
HR, SENTRIM HOTELS
Email: hr@sentrimhotels.com
Mobile: +254 722 528 763
Cyprian Kilonzo Kimuyu
CEO, JUBILANT MICROFINANCE
Email: Cyprian.kilonzo@jubilantkenya.com
Mobile: +254 723 800 549
Timeline
Project Coordinator
Regenerative Collective Fashion Exchange (ReFaCE)
03.2023 - Current
Marketing & Communication Specialist
Jumuiya ya Kaunti Za Pwani
10.2021 - Current
SALES ACCOUNT MANAGER
Sentrim Hotels & Lodges Ltd
01.2018 - 03.2020
MARKETING MANAGER
Institute Of Risk Management
01.2016 - 07.2016
BUSINESS DEVELOPMENT MANAGER
Ecobiz Sacco Ltd
10.2014 - 06.2015
Bachelor of Commerce - Marketing
Jomo Kenyatta University of Agriculture & Technology