Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Maina Kinyanjui

Strategic & Sports Management
Nairobi
Maina Kinyanjui

Summary

Senior Strategic Business Manager and outstanding performer in strategic brand management and business development in sports business. With proven success in leadership, operational excellence, and organizational development, I have a keen understanding of elements of strategy and sports management. Recognized for inspiring management team members to excel and encouraging creative work environments.

Overview

10
years of professional experience
4
Languages

Work History

Sols Inclinations Limited

Senior Manager
03.2014 - Current

Job overview

  • Achieved operational excellence by streamlining processes and implementing best practices.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Championed process improvement initiatives that led to significant cost savings without compromising on quality standards.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
  • Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
  • Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
  • Leads cross-functional teams to achieve project milestones and deliver high-quality results.
  • Evaluated hiring, firing, and promotion requests.
  • Provided strong leadership to enhance team productivity and morale.

Exhibition And Events Organizers Limited

Exhibition Coordinator
04.2016 - Current

Job overview

  • Facilitated educational programming surrounding exhibitions, increasing community engagement and understanding of displayed art.
  • Established clear communication channels between all departments involved in the planning process, resulting in smooth coordination from starttofinish.
  • Implemented innovative exhibit designs to maximize space usage and improve overall aesthetics.
  • Assist in securing corporate sponsorships that provide valuable financial support to the organization.
  • Contribute to long-term strategic planning initiatives aimed at improving overall organizational performance and success in the exhibition realm.
  • Evaluate past exhibition successes by analyzing visitor feedback data.
  • Enhance the visitor experience by coordinating interactive and engaging exhibitions.
  • Streamline the exhibition set-up process for increased efficiency and reduced preparation time.
  • Deliver technical support for events, functions, and other activities to assist departments throughout the facility.

Mainatron Global Sports Consultancy

Founding Director
3 2020 - Current

Job overview

  • Created organization's mission and vision statements for use by employees.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Conducted target market research to scope out industry competition and identify advantageous trends.

Cheza Sports Expo

Executive Director of Strategy
08.2017 - 02.2020

Job overview

  • Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
  • Enhanced performance management systems and implemented Digital communication and Exhibitor management programs to improve organizational objectives.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Represented organization at industry conferences and events.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Managed all aspects of the Cheza Expo division, including production, circulation, marketing, advertising and execution of new product development.

The Superbike Association (Kenya)

Consultant
11.2018 - 10.2023

Job overview

  • Supported the association with business analysis, documentation, and data modeling.
  • Supported Two seasons of Tournaments through event management, soliciting partners and sponsors.
  • Liaised with stakeholders, management, and events team to better understand customer needs and recommend appropriate solutions.
  • Delivered outstanding event experience to sponsors and partners to maintain and extend relationship for future business opportunities.
  • Analyzed problematic areas to provide recommendations and solutions.
  • Integrated technology and business operations to identify targeted solutions to the associations issues.

E-Sports Kenya Federation

Consulting Manager
03.2020 - 05.2022

Job overview

  • Advised the board of directors on strategy design and implementation for the federation.
  • Prepared documentation for partnership and sponsorship for the Federation.
  • Designed new projects with timelines, budgets and scope of work plans.
  • Developed detailed plans based on broad guidance and direction.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Strathmore University Student's Council

E-Sports Team Coordinator
06.2021 - 03.2023

Job overview

  • Assigned work to council members, set schedules, and motivated strong performance in key areas of development.
  • Developed and implemented marketing strategies to increase student engagement and drive revenue from tournaments.
  • Partnered across university departments to run smooth, professional events and activities.
  • Organized and oversaw special events such as leagues, tournaments and fund-raising activities.

Queen Arrow (E-sports Athlete)

Athlete Manager
11.2021 - 04.2022

Job overview

  • Developed partnerships with external vendors and suppliers to obtain quality products and services.
  • Developed and implemented marketing strategies to increase customer engagement and drive revenue.
  • Coordinated with other E Sports Athletes to create joint promotional events.
  • Conducted research and analysis of market trends to determine potential opportunities for growth.

BulBulByCheza (Esports Franchise Management)

Director
03.2019 - 03.2022

Job overview

  • Working closely with organizational leadership, including the board of directors, to strategically affect the direction of operations.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Conducted meetings with staff to discuss production progress and attain production objectives.
  • Collaborated with management, technical crew members, and fellow supervisors to organize efficient site operations and achieve demanding schedule targets.
  • Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
  • Delegated assignments based on site plans, project needs, and the knowledge of individual team members.
  • Assisted with sales and marketing strategies to foster the achievement of revenue goals.

Decathlon (Shanghai)

Junior Consultant - Sports Retail Brand Loyalty
04.2017 - 08.2017

Job overview

  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for highly competitive and digital market (Shanghai Area).
  • Conducted analytical consume based research and created reports to aid marketing and sales strategies.
  • Leveraged industry trends and competitive analysis to improve customer relationship building in the Shanghai area
  • Analyzed problematic areas to provide recommendations and solutions.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.

Saint Raphael Handball Club (SRVHB)

Junior Consultant- Re-Brand Management
01.2017 - 03.2017

Job overview

Worked as part of a larger group to develop the rebranding strategy of the Handball club. My specific role was in development of a spectator centric experience at the handball stadium for engagement pre during and post live matches . Strategies included gamification of the mascot engagement as well as live gamified engagements on the arena screen.

Nike

Junior Consultant-Brand Loyalty
09.2016 - 03.2017

Job overview

Developed strategy of driving consumer loyalty and brand acceptance through gamification of the data collection process.

Big data analysis to evaluate consumer trend in the Paris area and the corelation to gasified avatars.

Education

Strathmore University
Nairobi

BBA from Finance & Marketing
03.2007 - 06.2012

University Overview

Daystar University
Nairobi

MBA from Strategic Management
06.2014 - 06.2017

University Overview

  • Graduation pending due to thesis validation.

Em-Lyon Business School
Paris

Master of Science from Sports Industry Management
10.2016 - 04.2019

University Overview

  • Dissertation: Through practical development and execution of the first and largest sports and active lifestyle expo in Africa The Cheza Expo. This was done in consult and guidance of the Director of the world Largest sports Expo, ISPO.
  • Elected to School Ambassador for Sports Industry Management through-out the course of study.

Catholic University of Eastern Africa
Nairobi, Nairobi Province, Kenya

Ph.D. from Business Administration And Management
04.2001

University Overview

Skills

Strategic Business Development

Sports Brand development

Sports Team management

Brand Experience development

E-sports Market understanding

Operations Management

Project Management

Consulting

Negotiation

Strategic planning

Business Development

Diversity and Inclusion

Customer Relations

Human Resources Management

Timeline

Athlete Manager
Queen Arrow (E-sports Athlete)
11.2021 - 04.2022
E-Sports Team Coordinator
Strathmore University Student's Council
06.2021 - 03.2023
Consulting Manager
E-Sports Kenya Federation
03.2020 - 05.2022
Director
BulBulByCheza (Esports Franchise Management)
03.2019 - 03.2022
Consultant
The Superbike Association (Kenya)
11.2018 - 10.2023
Executive Director of Strategy
Cheza Sports Expo
08.2017 - 02.2020
Junior Consultant - Sports Retail Brand Loyalty
Decathlon (Shanghai)
04.2017 - 08.2017
Junior Consultant- Re-Brand Management
Saint Raphael Handball Club (SRVHB)
01.2017 - 03.2017
Junior Consultant-Brand Loyalty
Nike
09.2016 - 03.2017
Exhibition Coordinator
Exhibition And Events Organizers Limited
04.2016 - Current
Senior Manager
Sols Inclinations Limited
03.2014 - Current
Catholic University of Eastern Africa
Ph.D. from Business Administration And Management
04.2001
Founding Director
Mainatron Global Sports Consultancy
3 2020 - Current
Strathmore University
BBA from Finance & Marketing
03.2007 - 06.2012
Daystar University
MBA from Strategic Management
06.2014 - 06.2017
Em-Lyon Business School
Master of Science from Sports Industry Management
10.2016 - 04.2019
Maina KinyanjuiStrategic & Sports Management