Miriam Engefu Mwale
Homa Bay
Summary
Innovative and results-driven Sales and Marketing professional with a Bachelor's degree in Education Arts with IT, bringing a unique blend of communication, analytical and technical skills. Proven experience in digitization and promotion of Equity Bank's products, with a strong record in driving customers acquisition, enhancing digital adoption and delivering customer_centric financial solutions. Adept at using technology to optimize sales strategies and strengthen brand presence in competitive markets.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales and Marketing Officer
Equity Bank
Homabay
04.2022 - Current
- Championed the digitization of Equity Bank's financial products, leading to increased adoption of mobile and online banking platforms.
- Maintained knowledge of current promotions and sales to inform customers.
- Processed transactions accurately using point-of-sale systems and cash registers.
- Assisted in onboarding new customers onto equity digital platforms.
- Supported the marketing team in product promotions and activation campaigns.
- Collected and analyzed customer feedback, contributing to improvement of service delivery.
Education
Bachelor of Arts - Arts Education
Tom Mboya University
Homabay, Kenya 11-2025
Kenya Certificate of Secondary Education -
St. Clares Maragoli Girls
Mbale12-2020
Skills
- Strategic planning
- Direct sales
- Teamwork and collaboration
- Data analysis
- Analytical thinking
- Active listening
- Customer service
- Customer retention strategies
- Training and public presentations certified
- Presentation skills
- CRM management
Certification
- Customer service excellence - Homabay branch
- Financial Literacy and digital banking training - Equity Bank
- Kenya Music Festival - Homabay Branch
Accomplishments
- Wings to fly Alumni
- Participated in KCEP Program Equity Homabay Branch.
- Successfully increased uptake of digital banking solutions in assigned region.
- Recognized for excellence in customer engagement and meeting sales targets.
- Led a community outreach campaign that boosted Equity's brand visibility among youth and SMEs.
Referees
- Collins .A. Chanzu
Operations manager, Equity Bank Homabay branch
0763790497
- Josephine .O. Ludy
Customer Care
Equity Bank Homabay Branch
0714753177
References
References available upon request.
Timeline
Sales and Marketing Officer
Equity Bank
04.2022 - Current
Bachelor of Arts - Arts Education
Tom Mboya University
Kenya Certificate of Secondary Education -
St. Clares Maragoli Girls