MINNIE THUGURI

• Planned and executed successful 10+ events in two terms with over 50 attendees and logistical planning and support.
• Effectively communicated event details, logistics, and expectations to attendees, ensuring seamless event execution.
• Successfully coordinated and communicated project updates to team members, ensuring clarity and alignment.
• Built and maintained strong relationships with stakeholders through active listening and effective engagement.
• Demonstrated professionalism in both verbal and written communications with internal and external audiences.
• Managed internal communication initiatives, fostering transparency and a well-informed work environment.
• Organized and delivered training sessions to improve knowledge transfer and skill development within the team.
• Represented the institution professionally in external communications with parents, partners, and vendors.
• Collaborated with the leadership team to manage crises and provide timely updates to all relevant parties.

• Streamlined administrative processes, boosting efficiency across the organization.
• Successfully coordinated logistics and resource allocation for projects, including international procurement and trade fairs.
• Spearheaded metrics-driven marketing campaigns, enhancing brand visibility and client retention.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Analyzed competitor strategies and identified areas for improvement within the brand''s positioning.
• Improved overall customer experience by providing insights from consumer feedback into future product development initiatives.
• Conducted market research to identify emerging trends and opportunities for brand growth.
• Served as an ambassador for the company at networking events while promoting a positive company image.

• Reduced operational costs through diligent negotiation with suppliers for office supplies, services, or equipment purchases.
• Maintained strict confidentiality in handling sensitive company information and documents, ensuring secure storage and disposal procedures.
• Improved workflow efficiency with the implementation of new project management tools and software applications.
• Managed travel arrangements for executive staff members including booking flights, accommodations, transportation services accurately within specified budgets.

As a Sales Administrator, I supported and coordinated sales teams across the EA sales regions with sales tools to efficiently execute and implement overall sales goals and initiatives.

• Provided product management expertise, advised corporate management on brand positioning, marketplace research and consumer research.
• Developed short and long-term business plans for the brand that address product holes, new markets, distribution strategy and profit estimates.