Summary
Overview
Work History
Education
Skills
Referees
Timeline
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MICHELLE D. OBATT

Marketing, Sales & Accounts Executive
Nairobi,30

Summary

A versatile Sales and Marketing Professional with 4 years experience consistently driving sales and marketing strategy to achieve brand awareness and business goals. I am skilled in direct sales, managing digital media and client relations. Among the skills I pride myself in having is a keen eye for detail, excellent communicator, self-driven marketer who is able to harness and leverage technology to grow revenue.

Overview

4
4
years of post-secondary education
3
3
years of professional experience

Work History

MARKETING OFFICER

MIRAMAR INTERNATIONAL FOUNDATION
07.2020 - Current

Miramar International Foundation together with MasterCard Foundation and KCB Foundation seek to create job opportunities for the youth in Kenya through hydroponic farming.

  • Facilitating the off-take of beneficiaries’ produce from the greenhouses to the market.
  • Interviewing beneficiaries and embodying the core values of the stakeholders in the project as well as the company.
  • Providing market research and lead generation.
  • Conversion of the lead generations to sales with different restaurants and retail supermarkets.
  • Participates in creating public relations programs, engaging media, and coaching clients for desired outcomes.
  • Excelled in social media management as well as feedback management.
  • Managing the foundation’s social media pages and maintaining an open line of communication to help overcome any challenges that they may face.
  • Key Achievements.
  • Grew the company’s social media presence and engagement by 180% tracking through metrics and analytics.
  • I had an 80% success rate during the recruitment of beneficiaries.
  • Designed company brochures and flyers.

ADMINISTRATIVE ASSISTANT

TRUEBLAQ LIMITED
02.2020 - 07.2020
  • Provided customer service to existing and potential clients.
  • Email management.
  • Collaborated with the Finance Department to assist with data entry for TrueBlaq Distributors Warehouse.
  • Provided lead generation through field visits and cold calls.
  • Assisted the creative and operations department on executing 360 brand enhancement.
  • Provided market research and collaborated with the merchandising team on brain storm sessions.
  • Key achievements.
  • On boarding a new client who was interested in merchandising their products.

SALES EXECUTIVE

AIRTEL KENYA
08.2019 - 01.2020
  • Sale and promotion of Airtel products, mainly the smart home router and pocket MiFis.
  • Exceeded set sales target through upselling, cold calling and excellent client experience.
  • Identified and executed different and creative methods of pushing sales and lead generation.
  • Executed customer care service as well as KYC for all customers.
  • Increased client base by 23 percent in target group.
  • Negotiated improved contract scenarios and manage customer concerns and disputes for critical accounts.
  • Key achievements.
  • Managed to be top of the sales team during the first month.
  • On-boarded clients and established a good rapport with them.

ACCOUNT EXECUTIVE

ZUPA INVESTMENT LIMITED
05.2019 - 08.2019
  • Key qualifications and responsibilities.
  • Handled sourcing and on-boarding small startup ventures that were interested with alternative sources of funding.
  • Planning and setting up of meetings with interested investors.
  • Organizing and executing capacity building programs to empower entrepreneurs.
  • Managed account base of more than 300 clients in direct revenue responsibility.
  • Attended trade shows to demonstrate services and draw in new clients.
  • Key achievements.
  • Meeting potential clients, provided presentation on behalf of the company and successfully convinced them to join.
  • Assisted in setting up a capacity building event that had a target of 50 guests and managed to get 63 attendees.

IT SUPPORT INTERN

RADIO AFRICA LIMITED
09.2017 - 12.2017
  • Key qualifications and responsibilities.
  • Formatted and updated staff desktops and laptops.
  • Troubleshooting malware and computer configuration.
  • Executed conferencing set up management.
  • Set up of ethernet cables as well as crimping.
  • Assisted with active directory management to assist in on-boarding and creating profiles for new employees.
  • Key achievements.
  • I acquired and gained more knowledge on the use of Linux.
  • Improved interpersonal skills and communication with the IT and entire RAL staff as I offered IT support services.
  • Gained quick problem-solving skills that was useful in troubleshooting machine rundowns.

Education

BBA - BACHELOR iN BUSINESS INFORMATION TECHNOLOGY

JKUAT
01.2015 - 01.2018

High School Diploma -

MODCOM TRAINING INSTITUTE
01.2018 - 12.2018

Skills

Public Relations

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Referees

Valerie Ombajo,

Human Resource Manager,

TrueBlaq Limited, val@trueblaqkenya.com

Gilbert Mworiem, Team Leader, Airtel Kenya

gilbert.kiplaga@ke.airtel.com

Wanjiru Olande,

Operations Manager,

Zupa Investment Limited

shiro@zupa.co.ke

Timeline

MARKETING OFFICER

MIRAMAR INTERNATIONAL FOUNDATION
07.2020 - Current

ADMINISTRATIVE ASSISTANT

TRUEBLAQ LIMITED
02.2020 - 07.2020

SALES EXECUTIVE

AIRTEL KENYA
08.2019 - 01.2020

ACCOUNT EXECUTIVE

ZUPA INVESTMENT LIMITED
05.2019 - 08.2019

High School Diploma -

MODCOM TRAINING INSTITUTE
01.2018 - 12.2018

IT SUPPORT INTERN

RADIO AFRICA LIMITED
09.2017 - 12.2017

BBA - BACHELOR iN BUSINESS INFORMATION TECHNOLOGY

JKUAT
01.2015 - 01.2018
MICHELLE D. OBATTMarketing, Sales & Accounts Executive