Summary
Overview
Work History
Education
Skills
Referees
Timeline
Generic

MICHELLE D. OBATT

Marketing, Sales & Accounts Executive
Nairobi,30

Summary

A versatile Sales and Marketing Professional with 4 years experience consistently driving sales and marketing strategy to achieve brand awareness and business goals. I am skilled in direct sales, managing digital media and client relations. Among the skills I pride myself in having is a keen eye for detail, excellent communicator, self-driven marketer who is able to harness and leverage technology to grow revenue.

Overview

4
4
years of post-secondary education
3
3
years of professional experience

Work History

MARKETING OFFICER

MIRAMAR INTERNATIONAL FOUNDATION
07.2020 - Current

Miramar International Foundation together with MasterCard Foundation and KCB Foundation seek to create job opportunities for the youth in Kenya through hydroponic farming.

  • Facilitating the off-take of beneficiaries’ produce from the greenhouses to the market.
  • Interviewing beneficiaries and embodying the core values of the stakeholders in the project as well as the company.
  • Providing market research and lead generation.
  • Conversion of the lead generations to sales with different restaurants and retail supermarkets.
  • Participates in creating public relations programs, engaging media, and coaching clients for desired outcomes.
  • Excelled in social media management as well as feedback management.
  • Managing the foundation’s social media pages and maintaining an open line of communication to help overcome any challenges that they may face.
  • Key Achievements.
  • Grew the company’s social media presence and engagement by 180% tracking through metrics and analytics.
  • I had an 80% success rate during the recruitment of beneficiaries.
  • Designed company brochures and flyers.

ADMINISTRATIVE ASSISTANT

TRUEBLAQ LIMITED
02.2020 - 07.2020
  • Provided customer service to existing and potential clients.
  • Email management.
  • Collaborated with the Finance Department to assist with data entry for TrueBlaq Distributors Warehouse.
  • Provided lead generation through field visits and cold calls.
  • Assisted the creative and operations department on executing 360 brand enhancement.
  • Provided market research and collaborated with the merchandising team on brain storm sessions.
  • Key achievements.
  • On boarding a new client who was interested in merchandising their products.

SALES EXECUTIVE

AIRTEL KENYA
08.2019 - 01.2020
  • Sale and promotion of Airtel products, mainly the smart home router and pocket MiFis.
  • Exceeded set sales target through upselling, cold calling and excellent client experience.
  • Identified and executed different and creative methods of pushing sales and lead generation.
  • Executed customer care service as well as KYC for all customers.
  • Increased client base by 23 percent in target group.
  • Negotiated improved contract scenarios and manage customer concerns and disputes for critical accounts.
  • Key achievements.
  • Managed to be top of the sales team during the first month.
  • On-boarded clients and established a good rapport with them.

ACCOUNT EXECUTIVE

ZUPA INVESTMENT LIMITED
05.2019 - 08.2019
  • Key qualifications and responsibilities.
  • Handled sourcing and on-boarding small startup ventures that were interested with alternative sources of funding.
  • Planning and setting up of meetings with interested investors.
  • Organizing and executing capacity building programs to empower entrepreneurs.
  • Managed account base of more than 300 clients in direct revenue responsibility.
  • Attended trade shows to demonstrate services and draw in new clients.
  • Key achievements.
  • Meeting potential clients, provided presentation on behalf of the company and successfully convinced them to join.
  • Assisted in setting up a capacity building event that had a target of 50 guests and managed to get 63 attendees.

IT SUPPORT INTERN

RADIO AFRICA LIMITED
09.2017 - 12.2017
  • Key qualifications and responsibilities.
  • Formatted and updated staff desktops and laptops.
  • Troubleshooting malware and computer configuration.
  • Executed conferencing set up management.
  • Set up of ethernet cables as well as crimping.
  • Assisted with active directory management to assist in on-boarding and creating profiles for new employees.
  • Key achievements.
  • I acquired and gained more knowledge on the use of Linux.
  • Improved interpersonal skills and communication with the IT and entire RAL staff as I offered IT support services.
  • Gained quick problem-solving skills that was useful in troubleshooting machine rundowns.

Education

BBA - BACHELOR iN BUSINESS INFORMATION TECHNOLOGY

JKUAT
01.2015 - 01.2018

High School Diploma -

MODCOM TRAINING INSTITUTE
01.2018 - 12.2018

Skills

Public Relations

Business Development

Brand building

Event planning and execution

Corporate Communications

Social media proficiency

Market Analysis

Sales and Accounts Management

Referees

Valerie Ombajo,

Human Resource Manager,

TrueBlaq Limited, val@trueblaqkenya.com

Gilbert Mworiem, Team Leader, Airtel Kenya

gilbert.kiplaga@ke.airtel.com

Wanjiru Olande,

Operations Manager,

Zupa Investment Limited

shiro@zupa.co.ke

Timeline

MARKETING OFFICER

MIRAMAR INTERNATIONAL FOUNDATION
07.2020 - Current

ADMINISTRATIVE ASSISTANT

TRUEBLAQ LIMITED
02.2020 - 07.2020

SALES EXECUTIVE

AIRTEL KENYA
08.2019 - 01.2020

ACCOUNT EXECUTIVE

ZUPA INVESTMENT LIMITED
05.2019 - 08.2019

High School Diploma -

MODCOM TRAINING INSTITUTE
01.2018 - 12.2018

IT SUPPORT INTERN

RADIO AFRICA LIMITED
09.2017 - 12.2017

BBA - BACHELOR iN BUSINESS INFORMATION TECHNOLOGY

JKUAT
01.2015 - 01.2018
MICHELLE D. OBATTMarketing, Sales & Accounts Executive