Michelle Kuria
Nairobi
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
ESET East Africa
01.2020 - Current
- Manage multi-channel marketing plans with an annual budget of $85,000, driving integrated campaigns for ESET Products and Solutions, resulting in increased brand visibility and driving an average 6% YOY market performance increase
- Supervise B2B and B2C marketing strategic initiatives involving third-party agencies such as PR, Events, and Digital Marketing in product marketing, demand generation, go-to-market strategies, events, market communication, and digital campaigns to increase product visibility and market performance
- Cultivate and maintain strong external relationships with stakeholders, including Channel Partners, Government, NGOs, and Media, collaborating on impactful initiatives such as ESET Product Launches, Cybersecurity Awareness and Hygiene, Safer Kids Online and Women in Technology, driving positive company enhancement, engagement, and success
- Chaired regular cross-functional status meetings, including weekly discussions with the CEO and Country Channel Manager, submit monthly and quarterly board reports to review the progress and performance of marketing programs, acts as liaison between ESET HQ in Bratislava, ESET Africa HQ in Cape Town and ESET East Africa office in Nairobi communicating on project status communicating and implementing overarching global company strategy.
- Conducted market research to identify new opportunities and target markets
SENIOR MARKETING ASSOCIATE
ECOM Services Ltd
09.2017 - 12.2019
- Developed social media strategy across 35 brands under the Cupid Media umbrella, focusing on growth, engagement, content and lead generation and supervised a team of 5 members on implementation of social media marketing to improve the company's web traffic and online presence
- Implemented an internal communication and employee engagement program to improve employee satisfaction levels
- Liaised with the Gold Coast Office to communicate value and position, develop marketing strategy and growth, and train the Kenya marketing team on the best marketing techniques
- Tracked Digital Media channels and performances using analytical tools such as Google Analytics, Tableau, Facebook Insights, and Sproutsocial to optimize social media campaigns and search engine visibility
- Boosted the company's brand reputation by monitoring sites using Google alerts, Talkwalker alerts, and relevant keyword searches whilst promptly responding to reviews.
ONLINE MARKETING COMMUNICATIONS
Ecom Services Ltd
10.2014 - 09.2017
- Supported the marketing team in conducting analysis and research on the effectiveness of online initiatives projects, innovations, emerging and best practices, thus assisting in calculating the Return on Investment as well as recommending areas of improvement
- Developed proactive social media activities and presence of 15+ brands under the Cupid Media umbrella by creating engaging and captivating content for use on Company Social Pages, strengthening connections with a community of clients, colleagues, and referral sources
- Leveraged expertise in Social Media management tools such as Hootsuite and SproutSocial in managing online pages of the company
- Evaluated and monitored the success of marketing campaigns by tracking Social Media channels and performances using analytic tools such as Facebook Insights, TwitterCounter, YouTube, and Google Analytics
- Researched competitive marketing solutions and maintained competitive market comparisons and evaluations both on social media and websites to ensure the company stayed above competitors.
MARKETING EXECUTIVE
Leisure & Travel Guides Ltd
02.2014 - 09.2014
- Implemented Social Media strategies, developed brand awareness, and generated inbound traffic while managing social media online activities for client companies, thus increasing user engagement and sales. Increased Facebook likes on company fan page by 90%, Twitter followers by 25%, leading to the company Twitter handle ranking on Travel Start Nigeria's list of 100 African Travel Experts
- Nurtured alliances with prominent clients such as Nairobi Serena, Sarova Group of Hotels, Jacaranda Hotels, Private Collections, Loyk Hotels, Kuku Foods Kenya, Interstrat Ltd, among others, to create a solid network of influence
- Improved the production and marketing operations by ensuring all collected marketing and client information were submitted to the departments on time
- Increased product visibility, client base, and market performance by developing and posting monthly marketing schedules and daily content
- Boosted customer experiences while overseeing the operations in the customer care and travel desk departments to ensure customer queries and concerns were responded to in a timely and efficient manner.
MARKETING COORDINATOR
Haligonian Investment Ltd
09.2012 - 03.2013
- Increased Facebook likes on company fan page by 400% and Twitter Followers by 100%, thus improving online clients and company network through creation of engaging content
- Oversaw the operation of Fairmont Young Talent Competition 2012 sponsored by Fairmont Hotels Kenya from conception to completion, including the Award Ceremony where six schools were awarded
- Worked closely with the Editorial Assistant and clients including Fairmont Group of Hotels, Sarova Group of Hotels, Distell and KWAL to develop insightful and quality daily content for company website, and social media
- Built strong alliances with several sponsors and liaised with the Editorial Staff, Clients, and PR companies to sponsor and coordinate events and promotions
- Initiated agreements between Destination Magazine and Online Media (Diaspora Messenger, All Africa, and Capital FM) that saw content from Destination Magazine published on the respective websites weekly.
Education
Bachelor of Science - Marketing And Management
Upper Lowa University
03.2017
CERTIFICATE IN PROFESSIONAL MARKETING CIM -
Chartered Institute of Marketing
01.2016
INTERNATIONAL BACCALAUREATE DIPLOMA -
St Mary's School, Nairobi
01.2006
Skills
- Campaign Management
- Customer Relationship Management
- Strategic Planning
- Budgeting and Allocation
- Reputation Management
- Brand-Building Strategies
- Marketing Operations
- Marketing Campaign Development
- Multi-Channel Campaigns
- Internal and External Communications
Certification
- ESET Certified B2B Sales Professional
- Member - Marketing Society of Kenya
- Cisco Networking Academy - Introduction to Cybersecurity
Accomplishments
- Collaborated with the Country Channel Manager on the development, execution, and management of impactful business channel strategies that resulted in 12% growth in revenue in 2021 – The highest ever growth revenue for ESET in EA
- Directed a free online cybersecurity awareness training campaign, training 600 individuals on crucial cybersecurity skills and techniques to combat cyber threats over a 1-year period
- Oversaw a highly effective 90-day trial digital campaign for ESET Internet Security software, resulting in 5000 software downloads and increased user engagement.
- Corodinated the first market research study on the State of Cybersecurity in EA that saw over 430 participants across the countries of Kenya, Uganda, Rwanda, South Sudan & DRC that confirmed ESET EA’s 9% market share in the East African Cybersecurity market
- Created and fostered critical relationships with the Kenyan Ministry of ICT, ICT Authority, Communications Authority of Kenya, GIZ, the Embassy of the Slovak Republic to Kenya amongst others
- Maintained President’s Distinguished Status for Rafiki Toastasters Clkub for 2023/2024 year – The highest award a club can receive in Toastmasters International
Volunteer Experience
PRESIDENT 2023/2024
Rafiki Toastmasters Club, Nairobi
Work with the club's executive committee to develop and implement long-term goals and strategies for the club's growth and success. Preside over club meetings, ensuring they run smoothly and according to the Toastmasters International guidelines and protocols. Organize club events, such as speech contests, workshops, and social activities, to enhance member engagement and development. Oversee administrative tasks, including club finances, membership records, and reporting club activities to Toastmasters International. Continuously enhance my own leadership and public speaking skills through participation in Toastmasters programs and educational opportunities
References
- David Mwangi, Creative Multimedia Specialist, Homeboyz Entertainment PLC, davemwas@gmail.com, +254 725 849 985
- Lynette Waweru, Senior Account Manager, ESET East Africa, lynwaweru@gmail.com, +254 735 154 446
- Stacey Wanjeri, Customer Success Manager, CIO Africa, stacywnjeri@gmail.com, +254 701 627 097
Timeline
MARKETING MANAGER
ESET East Africa
01.2020 - Current
SENIOR MARKETING ASSOCIATE
ECOM Services Ltd
09.2017 - 12.2019
ONLINE MARKETING COMMUNICATIONS
Ecom Services Ltd
10.2014 - 09.2017
MARKETING EXECUTIVE
Leisure & Travel Guides Ltd
02.2014 - 09.2014
MARKETING COORDINATOR
Haligonian Investment Ltd
09.2012 - 03.2013
Bachelor of Science - Marketing And Management
Upper Lowa University
CERTIFICATE IN PROFESSIONAL MARKETING CIM -
Chartered Institute of Marketing
INTERNATIONAL BACCALAUREATE DIPLOMA -
St Mary's School, Nairobi
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