Michael Ombata
Field Access Specialist
Nairobi ,Kenya
Summary
An accomplished marketing professional with over 15 years of experience driving successful product strategies and market growth within the pharmaceutical industry with a proven track record of developing and executing innovative marketing campaigns, launching new products, and enhancing brand visibility across diverse therapeutic areas. Adept at leveraging market research and analytics to identify opportunities, optimize strategies, and deliver impactful results. Experienced in collaborating with cross-functional teams, including R&D, sales, and regulatory, to align marketing efforts with business objectives and regulatory requirements. Skilled in managing multi-channel marketing initiatives, building strong stakeholder relationships, and leading high-performing teams. Committed to advancing pharmaceutical brands and driving patient outcomes through strategic marketing excellence.
Overview
14
14
years of professional experience
Work History
Field Officer
Mission for Essential Drugs and Suplies (MEDS)
Kisumu, Kenya
10.2021 - 06.2023
- Expedited decision-making processes by presenting comprehensive reports containing vital field insights to senior leadership teams regularly.
- Managed key client accounts within the Western region five counties including Kakamega, Siaya, Busia, Bungoma and Vihiga counties ensuring adequate supply of commodities and assisting in capacity building across clients in the region
- Conducted assessment of key USAID projects under MEDS flagship and ensured processes in the supply chain were efficient and timely of commodities to the clients.
- Managed key accounts including regular clients to MEDS (KCCB and CHAK), county business, NGO's and Private clients with a portfolio of over 300m per annum.
- Ensured compliance requirements with MEDS policies and procedures were met and robust governance structures were in place to manage compliance standards and operational procedures.
- Profiled prospective clients through conducting client need analysis and providing client support to grow business in each market segment i.e. county business, regular clients, NGOs and private clients
- Conducted capacity building assessment and training needs for clients in the region and conducted regional forums and MEDS days for HCP's.
- Carried out field visits to existing clients and potential clients to determine the clients needs and ensured good storage of products and assessed training gaps in the distribution and good storage practices.
- Ensured effective handling of cold chain commodities and transportation of cold chain items to different facilities across the counties
- Collaborated effectively with diverse groups of individuals during community outreach programs to achieve desired outcomes smoothly.
Woundcare Specialist
Harleys Agencies Ltd (Smith and Nephew UK)
Nairobi, Nairobi Province, Kenya
06.2015 - 09.2017
- Presented at professional conferences, sharing insights and experiences in advanced wound care techniques with fellow practitioners.
- Participated in product launches and activation for Smith and Nephew products and introduction to hospital formularies including Acticoat 7, Allevyn Sacrum, Algisite among others.
- Managed key surgeons and other Health Care Providers (HCPS) for maximum performance and ensured company guidelines, sales and distribution models were adhered to.
- Performed a variety of procedures including vacuum dressing, foam dressing, silver dressings among others to a high degree of efficacy and precision.
- Assisted in the development of staff training programs, increasing departmental knowledge and expertise in wound care.
- Collaborated with interdisciplinary teams to develop individualized wound care plans for patients.
- Attended wound care education programs to gain knowledge on most recent techniques and procedures available.
- Provided post-operative care for surgical patients including wound care treatment protocols and medication management
- Implemented and monitored wound care protocols that enhanced patient healing and recovery, utilizing Smith & Nephew products to achieve the best possible clinical outcomes.
- Designed and delivered training programs for healthcare professionals on wound care best practices and the use of Smith & Nephew products to ensure high standards of care.
- Played an active role in weekly case reviews discussing progress updates regarding patient wound care management.
Sales Representative
Spread Marketing (GSK Consumer)
Nairobi
03.2013 - 05.2015
- Conducted professional training on oral care brands including Sensodyne, Parodontax, Panadol Advance among others with a good understanding of dental practice, dental specialties and oral care brands.
- Excellent knowledge on use of Digital E-sales aids improving HCP interaction and outcomes.
- Conducted product activation and merchandising covering more than 200 pharmacies in Nairobi, Nyanza and Western counties.
- Attained 40% growth in overall business in Nyanza region during the year 2013 to 2014.
- Advanced the company strategic positioning with key accounts and strategically important areas including Nairobi Dental School, The Nairobi Hospital, key private facilities among others
- Conducted more than 30 medical outreaches and camps for dentists to promote GSK consumer brands
- Possessed excellent product knowledge on GSK oral care brands and GSK code of practice for promotions and customer interaction.
- Coordinated with cross functional teams and ensured alignment of product messaging and branding of GSK products.
- Analyzed market trends and consumer data to optimize promotional strategies and enhance product visibility.
- Managed relationships with retailers and distributors to boost product placement and sales.
- Implemented digital and promoter advertising materials to increase brand awareness and consumer engagement.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Utilized CRM software to manage client information, track leads, and monitor sales progress.
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Enhanced customer satisfaction by providing comprehensive product demonstrations.
- Provided feedback from customers to product development team, influencing future product enhancements.
Medical Representative
Julphar - Gulf Pharmaceutical Industries
Nairobi, Nairobi Province, Kenya
01.2012 - 12.2012
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Drafted the team business plan and through this managed to achieve more than 50% sales growth for the year.
- Successfully completed product training with a good grasp on diabetes, intensive care diseases, kidneys diseases and chronic disease complications.
- Participated in the launch of Vancolon brand (Vancomycin 500mg) indiacted for treatment of infections due to staphylococcus especially Methicillin resistant strains and for treatment of septicemia in ICU patients.
- Provided training and support to ICU nurses, anaesthetists and surgeons on effective use of Vancolon brand increasing territory sales by 50% during the year 2013.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
- Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
- Implemented effective follow-up protocols, ensuring timely responses to customer inquiries and concerns.
- Leveraged strong communication skills to present complex medical information in an easily digestible manner for diverse audiences.
Medical Representative
Lords Healthcare Ltd
Nairobi, Nairobi Province, Kenya
05.2009 - 12.2011
- Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
- Achieved top 5 position on sales improvement out of 30 medical representatives.
- Won numerous sales contests including best performing team for the year 2011.
- Was instrumental in marketing new products to hard to reach markets and successfully reached a wide market including city council clinics, county, sub county hospitals and smaller clinics in the informal settlements.
- Continuously updated knowledge of industry trends and advancements, ensuring an ability to provide clients with the most up-to-date product information and solutions.
- Implemented effective follow-up protocols, ensuring timely responses to customer inquiries and concerns.
- Regularly exceeded sales targets by establishing rapport with new clients while maintaining long-lasting relationships with existing ones.
- Conducted research to stay up-to-date with industry trends, prices and market competition.
- Developed persuasive negotiation tactics that resulted in favorable pricing agreements with clients.
- Evaluated promotional campaigns'' effectiveness by analyzing data on product adoption rates among target demographics.
- Coordinated closely with other departments to ensure seamless integration of sales efforts across the organization.
- Monitored inventory levels proactively, mitigating potential shortages or surpluses before they impacted operations or customer satisfaction.
- Demonstrated comprehensive product expertise during sales calls, addressing client questions with confidence and authority.
- Conducted market analysis to identify untapped opportunities, guiding direction of sales efforts.
- Enhanced brand visibility in key markets by organizing and participating in medical conferences and workshops.
Education
Bachelor of Commerce - Marketing
KCA University
Nairobi, Nairobi Province, Kenya 04.2001 -
Diploma - Pharmacy
Kenya Medical Training College (KMTC)
Nairobi, Nairobi Province, Kenya 04.2001 -
Skills
Networking and relationship building
Digital Marketing
Seasoned digital marketing professional with a robust track record in crafting and executing data-driven online strategies that drive brand engagement and revenue growth. Expert in leveraging SEO, SEM, social media, content marketing, and analytics to enhance digital presence and optimize campaign performance. Proven ability to develop targeted digital campaigns, analyze performance metrics, and adapt strategies for maximum impact
Timeline
Field Officer
Mission for Essential Drugs and Suplies (MEDS)
10.2021 - 06.2023
Woundcare Specialist
Harleys Agencies Ltd (Smith and Nephew UK)
06.2015 - 09.2017
Sales Representative
Spread Marketing (GSK Consumer)
03.2013 - 05.2015
Medical Representative
Julphar - Gulf Pharmaceutical Industries
01.2012 - 12.2012
Medical Representative
Lords Healthcare Ltd
05.2009 - 12.2011
Bachelor of Commerce - Marketing
KCA University
04.2001 -
Diploma - Pharmacy
Kenya Medical Training College (KMTC)
04.2001 -
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