Michael Oluwafemi
iGaming Content Writer | Content Strategy Expert
Summary
- Proven expertise in managing complex iGaming projects with timely delivery of high-quality content aligned with regulatory frameworks.
- Developed scalable content processes, improving efficiency and SEO performance across multiple platforms.
- Skilled in coordinating multi-disciplinary teams to produce engaging casino reviews, game descriptions, and promotional materials that drive player retention.
- Proficient in ensuring compliance with responsible gaming standards and jurisdictional guidelines.
- Strong ability to align content strategies with business objectives, driving organic traffic and enhancing brand visibility.
- Experienced in collaborating with stakeholders, providing solutions that support operational goals and long-term growth.
Overview
11
11
years of professional experience
4
4
Certifications
2
2
Languages
4
4
years of post-secondary education
Work History
Content Creator
Tori Media OÜ
Finland, Helsinki, Uusimaa
05.2024 - Current
- Craft detailed, insightful articles on various iGaming topics, including reviews of casino games, industry trends, and strategies aimed at player success.
- Conduct thorough research to produce content that appeals to both casual players and professionals in the iGaming industry.
- Uphold editorial excellence by ensuring all content is accurate, engaging, and tailored to the target audience's interests.
Freelance IGaming Writer
ContentLab
Canada, Toronto, Ontario,
12.2023 - Current
- Specialize in crafting product reviews for sweepstakes gaming platforms and games, offering in-depth analysis to guide players in making well-informed choices.
- Collaborate with development teams to produce content that effectively showcases key product features and delivers insights into user experiences.
- Create clear, engaging content that strikes a balance between technical accuracy and accessibility, ensuring it resonates with a wide audience.
IGaming Writer
KenyaBetting.co.ke
Nairobi, Kenya
11.2023 - Current
- Produced comprehensive reviews of sportsbooks and casinos, offering Kenyan players reliable insights on the top platforms for betting and online gaming.
- Conducted in-depth research on platform features, promotions, and user experience, ensuring readers receive accurate and up-to-date information.
- Published regular content to help players navigate the legal framework and entertainment landscape of online gambling in Kenya.
Freelance IGaming Writer
PayGamble
Malta, St. Julian's
04.2023 - Current
- Developed detailed reviews of casino games and sportsbooks, focusing on key features, promotional offers, and player experience.
- Assessed top betting platforms, identifying their strengths and areas for improvement to help readers make well-informed choices.
- Collaborated with editors to ensure all reviews were engaging, comprehensive, and factually accurate, meeting high editorial standards.
Senior Content Editor
GorillaZap Media
02.2019 - Current
- Manage content projects from ideation to publication, coordinating with stakeholders and editors to meet deadlines and maintain quality.
- Utilize extensive research to create engaging content that appeals to both casual gamers and industry professionals, ensuring accuracy and resonance.
- Maintain high editorial standards by focusing on clarity, factual accuracy, and alignment with the publication's audience and goals.
Content Specialist
SEOBrothers
07.2024 - 10.2024
- Managed SEO-driven content projects, including casino reviews, game guides, and promotional copy, ensuring alignment with industry trends and market goals.
- Optimized content using tools like NeuronWriter, improving search visibility, driving organic traffic, and enhancing player engagement.
- Collaborated with cross-functional teams to maintain editorial quality and compliance with responsible gaming and regulatory standards.
SEO Content Writer
Revpanda
02.2022 - 03.2023
- Created high-impact SEO content for iGaming platforms, including casino reviews, sports betting guides, and promotional material, driving organic growth.
- Collaborated with SEO strategists and editors to ensure content was optimized for visibility and aligned with audience needs and business objectives.
- Maintained editorial quality and compliance, ensuring all content adhered to responsible gaming practices and market regulations.
Senior Content Writer/ Editor
Krafty Sprouts, LLC
Florida, United States
08.2013 - 10.2019
- Developed high-quality content across diverse niches, applying SEO best practices and creative strategies to maximize impact.
- Performed thorough market research to tailor content to specific audience preferences and enhance engagement.
- Oversaw content creation and marketing projects, managing freelance writers to ensure consistent, top-tier output aligned with project goals.
Education
Bachelor of Science - Computer Science
NILE UNIVERSIRT of NIGERIA
Abuja 10.2010 - 11.2014
Skills
Researching
undefinedCertification
Google Digital Skills for Africa
Languages
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Software
Trello
Frase
Asana
SEMrush
Ahrefs
SurferSEO
Google Workspace (Docs, Sheets, etc)
Slack
Yoast SEO
Grammarly
Hemingway Editor
Quillbot
Websites
Interests
IGaming Trends and Content Creation: Passionate about staying up-to-date with the latest developments in the gaming and betting industry, including innovations in online casinos, sports betting, and player engagement strategies
SEO and Digital Marketing: Enthusiastic about exploring SEO trends and strategies to enhance content performance and organic visibility
Creative Writing and Storytelling: Enjoy crafting compelling narratives, whether through casino reviews, game descriptions, or blogs, to engage diverse audiences
Technology and Tools: Interested in experimenting with emerging software and tools to improve workflow, such as project management platforms, AI-assisted writing tools, and SEO analytics
Global iGaming Compliance: Keen on understanding regulatory frameworks across different markets to ensure content aligns with responsible gaming guidelines and industry best practices
Quote
"Winning players is easy with the right content—SEO-driven, compliant, and built to engage. Let’s create content that not only ranks but also resonates."
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteImportant To Me
Career advancementCompany CultureWork-life balanceFlexible work hoursPersonal development programsWork from home optionTimeline
Content Specialist
SEOBrothers
07.2024 - 10.2024
Content Creator
Tori Media OÜ
05.2024 - Current
Freelance IGaming Writer
ContentLab
12.2023 - Current
IGaming Writer
KenyaBetting.co.ke
11.2023 - Current
Freelance IGaming Writer
PayGamble
04.2023 - Current
SEO Content Writer
Revpanda
02.2022 - 03.2023
Senior Content Editor
GorillaZap Media
02.2019 - Current
Senior Content Writer/ Editor
Krafty Sprouts, LLC
08.2013 - 10.2019
Bachelor of Science - Computer Science
NILE UNIVERSIRT of NIGERIA
10.2010 - 11.2014
Google Digital Skills for Africa
Cyber Defender's Journey: Virus Detection and Elimination
Project Manager Accredited Certification
Digital Safety: Cyber Security Essentials & Myths
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