Michael Odiero Otieno
Mbita
Summary
Enterprising professional with proven track record in cultivating productive relationships with customers and prospective clients. Talented and dedicated in feedback provision, expanding networks and collecting and collating market intelligence on competitor activities and other market trends for competitive advantage. Has admirable leadership skills and managerial abilities to keep the goals and objectives met.
Overview
10
10
years of professional experience
Work History
Marketing Officer
Katito Medical Center
Mbita
01.2023 - Current
- Liaise with departments to reach target clients with right message
- Meeting potential customers to explain the hospital products and answering customers' questions and escalating complex issues to the relevant departments as needed
- Developing in-depth knowledge of the hospital products
- Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable products
- Analyzing competitors' products to determine trends in the market, threats and opportunities
- Develop strategies and tactics to get the word out about our products and services and drive qualified traffic to our centers and boost the hospitals reputation
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build strategic relationships and partner with key corporates, government agencies and vendors
- Experiment with a variety of organic and paid communication channels like content creation, event management, publicity, social media, copywriting, pay per click campaigns
- Produce valuable and engaging content for our social media platforms that attracts and converts our target groups
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Trade Development Representative - M-Pesa
Safaricom Company Ltd
Mbita Town, Karachuonyo
01.2018 - 01.2023
- Plans and delivers monthly, weekly and daily sales targets
- Coordinates the collection of sales proceeds within the approved terms of trade
- Manages route plans and customer calls by ensuring market coverage within plan
- Identifies opportunities and negotiates for incremental business
- Trains agents on float availability and transactional procedures
- Train agents on FRAUD control and money laundry
- Advices on stock availability
- Offering capacity building on customer obsession and retention
- Organizing monthly agents meeting
- Collects and collates market intelligence on competitor activities and other market trends for competitive advantage
- Builds and sustains a strong rapport with the sales staff and M-Pesa agents
- Delivers customer service through relationship management and ensures that customer claims are settled in the shortest time possible
- Manages periodic evaluation and reports to management
- Analyses and submits sales reports to the management
Trade Development Representative - Fibre To The Home
Safaricom Company Ltd
Kisumu Town
01.2017 - 01.2018
- Planned and delivered monthly, weekly and daily sales targets
- Coordinated the collection of sales proceeds within the approved terms of trade
- Manages route plans and customer calls by ensuring market coverage within plan
- Identified opportunities and negotiated for incremental business
- Collected and collated market intelligence on competitor activities and other market trends for competitive advantage
- Built and sustained a strong rapport with the sales staff and fibre connected customers
- Delivered customer service through relationship management and ensures that customer claims are settled in the shortest time possible
- Managed periodic evaluation and reports to management
- Analyzed and submitted sales reports to the management
Data Assistant/Data Entry Clerk
Kenya Institute Of Management
Kisumu Town
01.2017 - 12.2017
- Overseeing data collection, management, storage, and analysis
- Ensuring data quality and compliance with legal and ethical standards
- Developing and implementing data strategies and policies
- Leading and training a team of data professionals
- Delivering data-informed insights and guidance to stakeholders and executives
- Participating in departmental quality assurance practices
- Following all departmental policies and procedures related to data entry
- Balancing daily responsibilities with time sensitive/urgent requests
- Coordination of data from multiple sources and verification of the integrity of the data
- Demonstrating efficiency by performing procedures rapidly and with accuracy
- Managing time appropriately
- Striving to meet departmental goals for completion times
Marketing Executive Officer
Management University of Africa
Kisumu Town
01.2015 - 01.2017
- Analyzed competitor activities by monitoring all activities of interest and benefit to the marketing function, these included monitoring competitor's performance
- Monitored new entrants into the market
- Received and collected market intelligence to identify new/potential market and product opportunities and assessed demand, University's brand positioning and awareness
- Timely communicated all information acquired to the Business development manager with proposals on the best action
- Directed Marketing and sales through posters and flier
- Ensured replenishment of posters in places where the posters were placed on contract basis or were likely to be removed
- Co-ordinated and represented MUA in events such as conferences, seminars and exhibitions that promoted the awareness of the University and its credentials
- Was familiar with all courses offered in the University which eased ways of convincing varying targets and identified gaps in the current offering
- Sold courses to prospective clients and met monthly sales targets as agreed upon with the line manager through various methods including activation of churches, schools and companies
- Monitored the University's outdoor marketing platforms to ensure proper maintenance and advised on any corrective action or necessary reaction to competitor actions
Marketing Executive Officer
Kenya Institute of Management
Kisumu Town
01.2015 - 01.2016
- Analyzed competitor activities by monitoring all activities of interest and benefit to the marketing function, these included monitoring competitor's performance
- Monitored new entrants into the market
- Received and collected market intelligence to identify new/potential market and product opportunities and assessed demand, KIM's brand positioning and awareness
- Timely communicated all information acquired to the Business development manager with proposals on the best action
- Directed Marketing and sales through posters and fliers
- Ensured the effective utilization of all available marketing mechanisms i.e
- Posters and fliers
- Ensured replenishment of posters in places where the posters were placed on contract basis or were likely to be removed
- Co-ordinated and represented KIM in events such as conferences, seminars and exhibitions that promoted the awareness of the University and its credentials
- Was familiar with all courses offered at KIM which eased ways of convincing varying targets and identified gaps in the current offering
- Sold courses to prospective clients and met monthly sales targets as agreed upon with the line manager through various methods including activation of churches, schools and companies
- Monitored the KIM's outdoor marketing platforms to ensure proper maintenance and advised on any corrective action or necessary reaction to competitor actions
Education
Bachelor - Management & Leadership
Management University of Africa
12.2023
Diploma - Business Management
Kenya Institute of Management
12.2016
Certificate - Business Management
Kenya Institute of Management
12.2015
Skills
- Customer Service
- Sales Reporting
- Inventory Management
- Microsoft Office Suite
- Office management
- Event coordination
- Document control
- Account reconciliation
- Database management
- Data retrieval systems
- Workflow planning
- Meeting facilitation
- Proposal writing
- Personnel management
- Database administration
- Relationship building
- Training and coaching
- Records management
References
- Samwel Indeche, Territory Sales Manager, Safaricom PLC, Homabay, Sindeche@safaricom.co.ke, +254728680342
- Caroline Marete, Marketing Manager, Management University of Africa, carolekuri@gmail.com, +254720780193
- Imelda Odongo, Branch Manager, Kenya Institute of Management, imeldadhiambo@gmail.com, +254716899930
- Rose Oggot, Human Resources and Administration Manager, Katito Medical Centre, hr.katitomedicalcentre@gmail.com, +254721608334
Other Positions Held
- Marketing Assistant, NSSF, 2015
- Tour Guide & Peer Educator, Project Humanity, 2013 to 2014
- Mobilizer & Trainer, ICIPE Research Center, 2012
- Training Officer, Kibisom Women Group, 2012
- Team Leader, Marketing Executive & MC, Airtel Kenya Ltd
Languages
English
Advanced
C1
Swahili
Advanced
C1
Timeline
Marketing Officer
Katito Medical Center
01.2023 - Current
Trade Development Representative - M-Pesa
Safaricom Company Ltd
01.2018 - 01.2023
Trade Development Representative - Fibre To The Home
Safaricom Company Ltd
01.2017 - 01.2018
Data Assistant/Data Entry Clerk
Kenya Institute Of Management
01.2017 - 12.2017
Marketing Executive Officer
Management University of Africa
01.2015 - 01.2017
Marketing Executive Officer
Kenya Institute of Management
01.2015 - 01.2016
Bachelor - Management & Leadership
Management University of Africa
Diploma - Business Management
Kenya Institute of Management
Certificate - Business Management
Kenya Institute of Management