Micah Otieno Okello
Branch Manager
Nairobi
Summary
Career orientation – I have been involved in directing all operational aspects including Sales, Marketing, customer service, Dealer support, administration and workshop in accordance with the company objectives, providing training, coaching, development and motivation for branch personnel, developing forecasts, financial objectives and business plans for the branch. Experience Possesses over 5 years’ in-depth knowledge of Management, Operations and Marketing. 5 years working experience in the branch operations and workshop management Versed with assessment of local market conditions & identify prospective sales opportunities Develop forecasts, financial objectives & budgets
Overview
27
27
years of professional experience
2020
2020
years of post-secondary education
Work History
Branch Manager
Nissan Kenya
05.2021 - Current
- Oversee the overall seamless operation of the branch to achieve Profitability and growth.
- Develop, map and implement the branch sales strategic plan for New Vehicles Sales and After sales.
- Coach salespeople on best practices for closing more vehicle deals and provide advice and guidance to improve sales performance.
- Oversee operations of the workshop to obtain maximum utilization of automotive equipment and prevent operational delays in the section.
- Interpersonal relationship with both internal and external customers.
- Oversee Proper and accurate management of NPS leasing Program.
- Share market intelligence and competitor activities with the head office and other branches which form key strategies for innovative campaigns and marketing strategies.
- In Liaison with HR we Recruit, hire, train and Motivate Sales and Aftersales Team.
- Supervise the branch team to ensure a motivated and high performing team in the delivery of quality and timely service to the customer.
- Manage and monitor branch headcount, ensured branch operations are fully supported with optimal utilization of human resources.
- Enforce compliance of Dealership standards and statutory requirements which ensure Nissan Kenya Dealership standards are maintained.
- Enforce health and safety compliance to ensure that both employees and customers adhere to Operational procedures and regulations.
- In Liaison with HQ we develop and Implement the Branch development work plan.
- Report on the performance of the branch under the 3 Ss.
National Sales and Marketing Manager
Romageco Kenya Ltd
05.2019 - 04.2021
- Company Overview: Robs Magic Suspension parts and 4x4 accessories
- Developing and currently implementing the Nation wide sales strategic plan to increase market share, grow the dealer networks, Corporate partnerships and product penetration.
- Increase brand visibility in the markets for the Robs Magic suspension parts and 4x4 accessories Nationally.
- Identify business and marketing opportunities for the brand that will increase the market share for Rob’s magic products and profitability.
- Collaborate with the Partners to increase business through product listing, product knowledge, sales support materials and technical training.
- Strategically Develop market information including competing products, technologies and companies, market size, growth, profitability, product costs, product specifications, and customer needs.
- Review Report status and progress of volume opportunities, sales and marketing activities. Pay attention to competitors and their activities within the industry.
- Organized for Dealer and Garages training on product Knowledge.
- Ensured all administration relating to sales is completed effectively.
- Worked closely with other departments and finding opportunities to cross sell.
- Develop forecasts on Market and market penetration plans.
- Arrange meetings and Presentations to NGO’s and corporate companies.
- Robs Magic Suspension parts and 4x4 accessories
- Building Business partners portfolio of Robs Magic dealers in Western Kenyan Market
Branch Manager
Subaru Kenya/Oriel Ltd
06.2013 - 01.2019
- Direct all operational aspects including Sales, Marketing, customer service, human resources and administration.
- Develop Dealer network of Monroe and Kings springs products western Kenya region.
- Develop Dealer network of Subaru Parts in western Kenya Region.
- Work closely with the Dealers in the regions to develop the business by ensuring optimum listing, offering sales support and technical training to garages.
- Resolve critical customer complaints to build trust and enhance customer retention.
- Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities.
- Oversee operations of the workshop to obtain maximum utilization of automotive equipment and prevent operational delays in the section.
- Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
- Enforcing compliance to EHS and operational procedures and regulations in the company.
- Address customer and employee satisfaction issues promptly.
- Adhere to high ethical standards, and comply with all regulations/applicable laws.
- Prepare present reports on regular basis on Dealers and lease management.
- Manage workshop Operations and Goals.
- Managing Government Lease vehicles (lease Project).
- Develop forecasts on Market and business plans.
- Double digit growth of the branch 10% -2013 & 39% - 2017
- Successful winding up of Mahindra Franchise in 2008
- Project Inception and Management of Subaru Kenya – Kisumu Branch 2012
Sales Consultant
Oriel Limited
04.2008 - 05.2013
- Company Overview: Mahindra & Monroe Divisions
- Generated leads and turned them into opportunities for sales.
- Marketing of the Company and Products.
- Organized for activation and corporate events.
- Arranged meetings with prospects in order to demonstrate products.
- Negotiated prices with potential customers and closing sales.
- Identified opportunities for new business within the market.
- Paid attention to competitors and their activities within the industry.
- Build long term relationships with new and existing customers.
- Ensured all administration relating to sales is completed effectively.
- Worked closely with other departments and finding opportunities to cross sell.
- Mahindra & Monroe Divisions
- Promoted to head up the expansion into new market (Kisumu Branch).
- Built an expansive Business partners portfolio of Monroe dealers in Western Kenyan Market
Client Service Event Coordinator
Peak Performance Enterprise
08.2004 - 05.2008
School Project Representative
Onix Computers Limited
01.2001 - 06.2004
Sales Executive
Skin & Beauty company
06.1998 - 11.2000
Education
Bachelor of Commerce - Marketing
KCA University
Diploma - Business Management
KCA University
Diploma - Sales & Marketing
Universal Group of Colleges
Kenya Certificate of Secondary Education - undefined
Ambira Boys High School
Skills
- Technical Aptitude
- Management functions
- Branch Operations aspects
- Workshop Management
- Human Resource Management
- Budgets & funds allocation
- Management reports
- Sales functions
- Prospecting sales opportunities
- Dealer support
- Sales forecast
- Customer satisfactions
- Marketing in the western Region
- Proven branch management experience
- Management of Resource utilization
- Sufficient knowledge of modern management techniques and best practices
- Ability to meet sales targets and production goals
- Familiarity with industry’s rules and regulations
- Excellent organizational skills
- Results driven and customer focused
- Leadership and human resources management skills
Other Roles Held
- Client Service Event Coordinator, Peak Performance Enterprise, 08/01/04, 05/31/08
- School Project Representative, Onix Computers Limited, 01/01/01, 06/30/04
- Sales Executive, Skin & Beauty company, 06/01/98, 11/30/00
Professional Qualifications - Professional Training
- Bachelor of Commerce Marketing, KCA University, 2020
- Diploma Business Management, KCA University, Credit, 2017
- Diploma Sales & Marketing, Universal Group of Colleges, Pass, 1997
- Kenya Certificate of Secondary Education, Ambira Boys High School, C+, 1995
Competencies Highlights
Bachelor of Commerce, Marketing Option, KCA University, 2020, Diploma in Management, KCA University, 2017, Involved in directing all operational aspects including Sales, Marketing, customer service, Dealer support, administration and workshop in accordance with the company objectives, providing training, coaching, development and motivation for branch personnel, developing forecasts, financial objectives and business plans for the branch., Possesses over 5 years’ in-depth knowledge of Management, Operations and Marketing. 5 years working experience in the branch operations and workshop management. Versed with assessment of local market conditions & identify prospective sales opportunities. Develop forecasts, financial objectives & budgets., Management functions, Branch Operations aspects, Workshop Management, Human Resource Management, Budgets & funds allocation, Management reports, Prospecting sales opportunities, Dealer support, Sales forecast, Customer satisfactions, Marketing in the western Region, Proven branch management experience, Management of Resource utilization, Sufficient knowledge of modern management techniques and best practices, Ability to meet sales targets and production goals, Familiarity with industry’s rules and regulations, Excellent organizational skills, Results driven and customer focused, Leadership and human resources management skills
Timeline
Branch Manager
Nissan Kenya
05.2021 - Current
National Sales and Marketing Manager
Romageco Kenya Ltd
05.2019 - 04.2021
Branch Manager
Subaru Kenya/Oriel Ltd
06.2013 - 01.2019
Sales Consultant
Oriel Limited
04.2008 - 05.2013
Client Service Event Coordinator
Peak Performance Enterprise
08.2004 - 05.2008
School Project Representative
Onix Computers Limited
01.2001 - 06.2004
Sales Executive
Skin & Beauty company
06.1998 - 11.2000
Diploma - Business Management
KCA University
Diploma - Sales & Marketing
Universal Group of Colleges
Kenya Certificate of Secondary Education - undefined
Ambira Boys High School
Bachelor of Commerce - Marketing
KCA University
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