PROFILE SUMMARY A top performing and creative Communications and Public Relations Professional with a (6) year track record of drafting high quality communications ensuring appropriate content, tone and consistency in all social and media platforms. I have been able to work in diverse fields most recently as an editorial lead consultant tasked with production, creation, coordination, publication of impact visual storytelling assets, including photos, video, and audio. In addition, I have excelled in the management of social media and media coverage strengthening the reputation of various institutions, events and personalities.
Hi, I’m
MERCY MILANOI MUINDI
Communications
Nairobi
Summary
Overview
10
years of professional experience
18
years of post-secondary education
1
Language
Work History
Kilifi County
Assistant Director of Public Communication
12.2022 - Current
Job overview
- Advising the county Government on Information and Public
- Communication issues
- Development and implementation of government communication and media strategy
- Develop editorial and well coordinated messaging for the county in collaboration with departments that captures the
- Governor’s manifesto and CIDP
- Coordinating public communication services, content development and dissemination in line with County
- Government Act, 2012
- Ensure the website and all county social media platforms are updated
- Develop editorial products to tell the development story, document progress of projects and initiatives serving the people of Kilifi
- Crisis management and identifying opportunities for government to address issues including on local and international media stations
- Develop social media content and accompanying images and impact videos for projects
- Constantly track incoming and anticipated content needs to highlight projects and advising on messaging for advocacy
- Collaborate with information officers to ensure the digital platforms have engaging and interactive content
- Manage social media pages of the Governor , official county pages and plan and approve content for departments before publishing
Oxygène MCL
Editorial Consultant
07.2020 - Current
Job overview
- Content Development: Plan and produce content for clients’ publications such as newsletters, web content and articles
- Video production: Develop production schedules, shooting scripts, video scripts, guide and produce production crew on locations
- Develop editorial independent content: Source for interviews and experts for content development across publications
- Media Relations: Assist client service teams pitch newsworthy stories to media, give guidance on pitching stories to media for publication and media coverage
- Business development and strategy: Coordinate with various department to curate content plans strategies for existing clients as per their needs
- Identify opportunities for the agency for its potential clients for content production and editorial services
- Research: Identify and keep up to speed with trends in the industry to serve current and potential clients
- Develop Editorial Calendar and collaborate with Account managers to execute and disseminate the content for various platforms including web and social media
- Scripting production materials for clients
- Editor: Lead a team of business journalists, creatives and digital team to produce multimedia content for personal finance platform www.moolah.co.ke and newsroom.safaricom.co.ke
- Doing Voice Overs for productions
- Liaised with clients to define and target specific metrics during content production and post-release management
- Monitored the post-production process to check the quality and completion of all details
- Created inspiring, strategic and innovative content ideas to meet clients’ objectives
Mediamax Network, K24 TV
Business Reporter and Producer
05.2015 - 06.2020
Job overview
- Generate stories for all business bulletins including the business show (Inside
- Business), the 9pm business bulletin, K24 saa-moja and the subsequent 4pm and 1pm bulletins
- Reporting on key sectors such as agriculture, manufacturing, commodities, trade and issues affecting the Mwananchi
- Network with market leaders, experts, entrepreneurs among other key stakeholders to build a good network of news sources for content development for news segments
- Manage and carry out special features including on matters on food security, manufacturing, maritime and blue economy , unemployment including, speaking to various players, institutions of higher learning, human resource experts, road safety the creative industry among others
- Write and post website stories prior to airing of the television version
- Update Facebook page, Twitter account or blog on a daily basis
- Assist with overall development of content for news stories bringing innovative story ideas to editorial meetings and contributing to overall goal and direction of the station
- Develop, investigate, write, reports and edit stories of interest to the K24 viewers
- Responsible for working with producers to ensure story accuracy and to determine the best presentation of reports
- Develop enterprising exclusive stories of interest and importance to local viewers and carry out overall goals of the station
- Occasionally write articles for People Daily and assist with content for Milele FM especially during key events such as the reading of the National Budget, Presidential visits and Sponsored events
- Cultivated trusting relationship with each source and carefully protected identity of each
- Processed financial releases, applying comparisons with historical data for dissemination in reporting
- Worked closely with station personnel to support broadcast functions
- Researched and analyzed news developments to provide complete and accurate information
- Interviewed guests and other members involved in stories to develop engaging commentary
- Key Achievements
- While at K2TV, I successfully covered and managed special reports for key events in the country including ;
- 14th session of the United Nations Conference on Trade and Development (UNCTAD 14);
- 10th ministerial conference of the World Trade Organization (WTO);
- 16th session of the Tokyo International Conference on African Development TICAD VI;
- Africa Green Revolution Forum which brought together heads of state and key players in the agriculture sector (AGRF);
- Nigeria’s President Muhammad Buhari- visit to Kenya to strengthen trade ties with Kenya;
- Planned and implemented content production plans for National Budget coverage for
- Financial Years, 2015/2016, 2016/2017, 2017/2018, 2018/2019 2020/2021
- General Elections and Presidential Elections – 2017
- British Prime Minister Theresa May’s visit to Kenya
- Planned and executed content development for the station’s business show, INSIDE
- BUSINESS since its inception and growing it to an authoritative business in the industry for 4 years
Daystar University
Corporate Affairs Intern
01.2015 - 05.2015
Job overview
- Media Relations: Taking the lead on media handling, proactively placing good news stories, dealing with enquiries and producing media releases
- Customer Care and Communications: Ensured effective two-way internal communications by supporting both staff and students in a professional manner
- Public Relations: Managed the University’s reputation and corporate identity and maintaining
- Brand Public Relations, communications and build customer relations
- Photography: Created visual content for events and newsletter campaigns and all their digital and social media platforms
- Content developer: Wrote compelling articles for the online newsletter; Daystar Info spot
- Marketing: Built and strengthened relationships with marketing teams within each business unit to support external communications strategies, including traditional and social media efforts
- Events
- Management: Assisted in conducting campaigns and events as well as advising on event planning to improve audience experience and ensure the communication of key messages and appropriate university brand values
- Radio Host/Public Relations, Shine FM 103.1
05.2013 - 05.2014
Job overview
- Produce and present the weekly business show
- Plan content for the show and social media updates for news and interactive content
Education
Aga Khan University
Master of Arts from Digital Journalism
01.2006 - Current
University Overview
Daystar University
Bachelor of Arts from Public Relations, Marketing
08.2011 - 05.2011
University Overview
Skills
Stakeholder management
Accomplishments
Accomplishments
- IBM CLOUD: Participated in the induction training by technology company IBM on howorganizations including media can use the cloud platform
- Insurance Regulatory Authority Training: The training involved business journalists from variousmedia houses on reporting on the insurance sector which enabled us to have a better understandingof the sector, the progress made and the policies governing the sector
- Sustainability Development and Development Planning Program – This was an executive trainingfor journalists by Strathmore Business School and Kenya Commercial Bank (KCB) on reportingon sustainability and achievements of the UN Sustainable Development Goals
Timeline
Assistant Director of Public Communication
Kilifi County
12.2022 - Current
Editorial Consultant
Oxygène MCL
07.2020 - Current
Business Reporter and Producer
Mediamax Network, K24 TV
05.2015 - 06.2020
Corporate Affairs Intern
Daystar University
01.2015 - 05.2015
05.2013 - 05.2014
Daystar University
Bachelor of Arts from Public Relations, Marketing
08.2011 - 05.2011
Aga Khan University
Master of Arts from Digital Journalism
01.2006 - Current
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