Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Languages
Timeline
Digital Marketing Expertise
Client Management
Books
Awards
Generic

MERCELLINE ODHIAMBO

Summary

Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Digital Marketing Consultant

AMAKA Studio
02.2025 - Current
  • Developed and presented comprehensive campaign proposals with compelling influencer engagement ideas and content formats.
  • Ensured campaign strategy was tied to clear KPIs and ROI metrics, enabling better tracking of performance and outcomes.
  • Proposed a multi-channel rollout with a mix of UGC, influencer seeding, and event-led amplification, maximizing reach and engagement.
  • Positioned Spiro within the entertainment and tech innovation space by leveraging Davido's brand equity.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Wrote and distributed press releases to increase brand visibility.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Conducted market research to identify new opportunities and target markets.
  • Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
  • Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
  • Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
  • Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
  • Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
  • Boosted brand awareness through the creation and management of engaging social media campaigns.
  • Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
  • Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
  • Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Generated high-quality leads for Spiro by implementing targeted marketing campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Established brand guidelines to ensure consistency across all marketing materials and communications.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.

Marketing Campaign Lead

Alfluence Inc
04.2021 - 12.2024
  • Developed and executed multi-channel marketing campaigns across South, East and West Africa, achieving a 30% increase in brand awareness, engagement and conversion for brands such as Safaricom, Kenya Airways, Yaga, EFC, Visa, NCBA LOOP etc.
  • Specialized in developing and executing strategic marketing plans while efficiently managing budgets to maximize ROI.
  • Ensured cost-effective campaigns that drive brand visibility, customer engagement, and business growth through data-driven decision-making, market research, and performance tracking.
  • Led influencer marketing initiatives that enhanced media reach and generated a 40% uplift in campaign performance metrics.
  • Monitored campaign performance through advanced analytics, optimizing strategies for a 25% improvement in ROI.
  • Managed budgets exceeding $500,000, ensuring cost-effective allocation and maximized impact.
  • Guided a team of 15 junior marketers through strategy development and implementation of marketing plans for various clients.

Digital Account Manager

Ogilvy Africa
02.2016 - 03.2021
  • Managed digital strategies for high-profile clients including Coca-Cola, Kenya Airways, Airtel Africa, and Philips, enhancing brand visibility and customer engagement.
  • Increased Coca-Cola's social media engagement by 35% through innovative content and campaign optimisation.
  • Launched successful campaigns such as Coke Studio Africa, earning the Ogilvy Pipe Awards in 2018 for exemplary performance.
  • Conducted research and competitor analysis to inform campaign development and drive market share growth.

Bilingual Programmes Manager

African Organisation for Standardisation
08.2014 - 09.2015
  • Managed communication and correspondence for Pan-African initiatives.
  • Fostered collaboration among stakeholders in Anglophone and Francophone Africa.
  • Achieved translation of 55 technical documents by ensuring accuracy and consistency in English and French.
  • Organised international conferences and meetings, streamlining logistics for effective stakeholder engagement.

Education

Diploma - Professional Digital Marketing

Chartered Institute of Marketing
Maidenhead, United Kingdom
11-2024

Bachelor's degree - Zoology

The University of Nairobi
Nairobi, Kenya
01.2011

Skills

  • Team leadership & development
  • Influencer Marketing
  • Account growth
  • Client Lifetime Value Enhancements
  • Marketing strategy development
  • Brand management
  • Budgeting & ROI analysis
  • Market Research
  • Consumer Insights
  • Campaign planning & execution
  • Project coordination
  • Analytics
  • Performance Tracking
  • Business Development
  • Communication and writing skills
  • Digital marketing strategy
  • Team collaboration

Accomplishments

  • Achieved a 30% brand awareness increase for Oppo Kenya through strategic marketing efforts in 2024.
  • Enhanced influencer campaign performance by 40%, driving media reach and engagement for Sightsavers in Nigeria between 2024 and 2025.
  • Optimized marketing strategies for a 25% improvement in ROI for EFC Zambia through data-driven decision-making in 2023.

Affiliations

  • Member of Chartered Institute of Marketing


  • Member of International Society of Sustainability Professionals

Certification

  • Business French, Chambre de Commerce et d'Industrie Paris
  • Project Management, Google
  • Programmatic Certification, Eskimi
  • Fundamentals of Digital Marketing, Google
  • Blueprint Certification, Facebook

Languages

English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)

Timeline

Digital Marketing Consultant

AMAKA Studio
02.2025 - Current

Marketing Campaign Lead

Alfluence Inc
04.2021 - 12.2024

Digital Account Manager

Ogilvy Africa
02.2016 - 03.2021

Bilingual Programmes Manager

African Organisation for Standardisation
08.2014 - 09.2015

Diploma - Professional Digital Marketing

Chartered Institute of Marketing

Bachelor's degree - Zoology

The University of Nairobi

Digital Marketing Expertise

  • Strong grasp of paid media optimisation, content strategy, community engagement, and campaign analytics.
  • Implemented content strategies and analytics, increasing engagement by 5% across platforms and 9% conversion rate for NCBA LOOP in 12 weeks.

Client Management

  • Successfully managed over 40 client accounts and led cross-functional teams to deliver projects on time and within budget.
  • Facilitated partnerships with high-level stakeholders, including Jhpiego, Sightsavers, USAID, resulting in 10% increase in client satisfaction ratings.

Books

  • David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell
  • This is Marketing, Seth Godin

Awards

I contributed to the development of thought leadership reports and presentations for international health forums. Notably, I presented the Jhpiego DMPA-SC SRHR Campaign as a case study at the Global Digital Health Forum in 2021, showcasing the impact of social marketing in driving public health outcomes.

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MERCELLINE ODHIAMBO