MERCELLINE ODHIAMBO

• Influencer Marketing Campaign management:
• Team management: guiding Creator Success Officers towards exceeding campaign KPIs/goals
• Design and run marketing AB tests to improve marketing campaigns
• Collaborate with internal teams (business development, finance, legal) and clients on campaigns, including supporting pitches, navigating fulfillment logistics, and performance reporting
• I am responsible for executing custom and standardized programs in support of client campaigns
• Directly contributing to revenue, driving opportunities, and client retention KPIs
• I oversee a team of creator success officers and Client Success Managers; a total of 10 employees
• Recruit and manage influencers identified by our platform across a variety of campaign types and social media platforms
• Project management, including campaign planning and analysis, budget management, stakeholder management, communication planning, performance tracking, and documentation
• Execute effective influencer programs on a performance basis, to strategically maximize value creation for clients, and grow each client quarter over quarter

ACHIEVEMENTS

• Grew the Jhpiego client portfolios by 5X in revenue to the company in Q2 of 2022
• Executed the pilot campaign very well and the client returned with a budget 5X the initial budget
• Surpassed the campaign KPIs by 70%
• This saw us get repeat business 4 times in the past 18 months
• Achieved a client satisfaction rating of 85% and above for 5 out of 6 of the campaigns that I successfully led: (Jhpiego, PSI, Africa CDC, Yaga, and Mercy Corps)
• Presented the case study for the Jhpiego campaign during the 2021 virtual conference: Global Digital Health Forum
• Provided a seamless customer experience while executing the Yaga campaign and grew revenue 2X when the client returned on a retainer basis
• Earned a global recognition for the successful outcome of the Mercy Corps digital peace building campaign
• Used coordination and planning skills to achieve results according to schedule.
• Worked with customers to understand needs and provide excellent service.
• Resolved problems, improved operations and provided exceptional service.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Prepared variety of different written communications, reports and documents.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.

• Brand Management, Campaign, and Project Management:
• Drive client strategy across accounts (Coca-Cola, Airtel, Phillips, KQ) advising clients on how to achieve their business goals in the most effective manner by utilizing their various marketing channels most efficiently, advising on the interplay and integration between all digital channels
• Manage the client portfolio taking responsibility for growing revenue as well as the day-to-day management of these accounts
• Working with the account director, to actively propose and help implement new and innovative strategies in order to meet and exceed the department’s overall revenue and profit targets
• Team management: Managing a team of 10 within the agency
• Budgeting: preparing campaign budgets and ensuring projects run within budget and on schedule.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Capitalized on emerging trends to reap benefits during growth stages.
• Devised strategies to perform at required goal level and achieve monthly quota.
• Researched emerging industry trends, applications and concepts to enhance products and services.
• Introduced new processes to improve data analysis.
• Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
• Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.

• Was in charge of project management of standardization projects in Africa, steered by the African Organization for
• Standardization and African Union
• This led to the establishment of the Eco Mark Africa label
• Translation of newsletters, communique, letters, etc
• Preparation and circulation of newsletters, documents, and minutes of meetings of the PAQI-JC and the committees and working groups aimed at facilitating intra-African trade
• Planning and coverage of events through photography and maintaining the organization’s album.
• Carried out day-to-day duties accurately and efficiently.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Proved successful working within tight deadlines and fast-paced atmosphere.