Melody Kagwiria Mwitimi
Account Manager
Kabete, Kiambu District
Work Preference
Summary
A highly skilled and experienced Social Media Lead with a proven track record of creating engaging content, managing social media accounts and driving brand awareness. I am up-to-date with the latest digital technologies and social media trends and am able to express a company's views creatively to achieve the set marketing goals.
Overview
5
5
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Account Manager
Pulse Kenya
08.2024 - Current
- An account manager with the responsibility of nurturing relationships with clients on behalf of the company. My main goal is to ensure client satisfaction and retention while also identifying opportunities for growth and upselling.
- Spearheaded the adoption of AI that enhanced client service and engagement.
- Managed client budgets effectively, ensuring profitability while meeting client expectations.
- Successfully collaborated with other departments to ensure seamless client experiences and integrated service delivery.
- Establish and maintain strong, long-term relationships with clients.
- Act as the main point of contact for clients, addressing their needs and concerns.
- Work with internal teams to ensure client projects are executed smoothly.
- Spot opportunities for growth, cross-selling and upselling with existing accounts.
- Prepare and present regular reports to clients on project status, performance and ROI.
- Quickly address and resolve any complaints and issues raised by clients.
- Strategically orchestrated end-to-end influencer partnerships, ensuring 100% compliance with brand guidelines and optimizing deliverable pipelines to exceed campaign KPIs.
Social Media Manager
SasiniPLC
01.2025 - 01.2026
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Social Media Manager
Skywall Marketing
05.2024 - 07.2024
- A social media manager with the responsibility of managing and enhancing the organization’s online presence.
- Boosted engagement rates on social media platforms by 25% through strategic content planning and execution.
- Developed and executed social media campaigns that went viral, significantly increasing brand visibility and reach.
- Effectively promoted events, resulting in high attendance and engagement.
- Handled social media crisis professionally, maintaining brand reputation and minimizing negative impact.
- Utilized analytical tools to make informed decisions, resulting in improved campaigns performance and strategic adjustments.
- Built successful partnerships with influencers, enhancing brand credibility and ad reach.
- Create engaging and relevant content that aligns with the brand’s voice and goals.
- Plan and maintain a content calendar to ensure consistent posting and timely updates.
- Plan and execute social media campaigns.
- Monitor and analyze social media performance using analytics tools, tracking metrics such as engagement, reach and conversion rates.
- Prepare regular reports on social media performance and provide insights and recommendations for improvement.
Social Media Lead
Freelancer
02.2023 - 05.2024
- A freelance social media lead with the responsibility of managing and implementing an organization's social media strategy. My primary objective is to enhance brand awareness, engage with the target audience, and drive traffic and conversions through various social media platforms.
- Crafted and executed a comprehensive social media marketing plan, resulting in a 50% increase in brand visibility and a 30% growth in overall engagement across all platforms.
- Analyzed audience data and developed personas to tailor content to specific demographics, leading to a 25% increase in website traffic from social media referrals.
- Collaborated with internal creative teams to produce high-quality visual content that drove user engagement rates up by 40%, exceeding industry benchmarks.
- Created and executed a comprehensive social media strategy, resulting in a 50% increase in customer engagement metrics across all platforms for different companies.
- Collaborated with cross-functional teams to develop and launch two successful social media campaigns, generating over 1 million impressions and driving an increase in sales.
- Maintained an average response rate of less than 24 hours for customer queries and reviews, improving overall customer satisfaction by at least 20%.
- Conducted detailed analysis of web traffic metrics, identifying key trends and areas for improvement, resulting in a 20% increase in website engagement.
- Collaborated with cross-functional teams to develop and implement innovative social media strategies aligned with business goals, resulting in an average of 25% increase in social media followers.
- Remained up-to-date on the latest technologies and trends in social media, design tools, and applications, leading to the introduction of new features that improved user experience by 15%.
- Did Twitter marketing for Brands and running Trends as well.
Influencer Manager
AIfluence Kenya
10.2022 - 01.2023
- An Influencer Manager, with the responsibility of strategically developing and maintaining relationships with influential individuals or content creators in order to leverage their influence for marketing and brand promotion purposes.
- Revitalized brand image by creating visually appealing social media designs, resulting in a 20% increase in engagement and a 15% boost in following.
- Developed and executed innovative social media campaigns including user-generated content contests and influencer partnerships to increase brand awareness by 30%.
- Coordinated with cross-functional teams to plan and execute customer-centric social media strategies, resulting in a 25% decrease in customer complaints regarding marketing efforts.
- Revamped social media campaigns, resulting in a 40% increase in engagement and a 20% increase in website traffic within one quarter.
- Collaborated with cross-functional teams to create and execute influencer partnerships, leading to a growth of 5K followers and a 15% increase in social media revenue.
- Analyzed data on audience demographics and preferences to tailor content creation, increasing follower retention by 35% over six months.
- Developed and executed cross-functional promotions and competitions that increased engagement by 30%, resulting in a 15% revenue increase.
- Analyzed web traffic metrics on a weekly basis to optimize social media campaigns, resulting in a 20% increase in website traffic and a 10% increase in conversion rates.
Data Entry Clerk
Kibera Law Courts
12.2020 - 08.2021
- Data Entry Clerk in charge of verifying the accuracy of data before inputting, detecting and correcting errors, and ensuring data integrity and security protocols are followed while also providing support and assisting in various activities related to data entry at Kibera Law Courts.
- Accurately enter and update data into databases and other computerized systems. Data from over 60 files per day.
- Ensure data integrity and security by following company procedures and protocols.
- Organize and maintain files and records, both electronic and paper-based.
Education
Bachelor of Science - Hospitality and Tourism Management
Kenyatta University
Kiambu, Kiambu District, Kenya 04.2001 -
KCSE -
St. Marys’ Girls Secondary School, Kiangima
Embu, Embu District, Kenya 04.2001 -
KCPE -
Racecourse Primary School
Nairobi, Nairobi Province, Kenya11.2010
Skills
Have attained knowledge in the following modules:
Microsoft Office Suite – Excel (Proficiency in data compilation and aggregation), Word, PowerPoint, Microsoft, Outlook/Email and Internet Services
Google Workspace: Gmail, google docs, google sheets, google calendar and google slides
Proven work experience as a social media manager
Hands-on experience in content management
Excellent copywriting skills
Identifying, vetting and onboarding relevant creators based on brand fit, audience demographics, engagement quality and platform performance; tracking creator trends, evaluating authenticity and supporting campaign alignment and ROI
Certification
Soft Skills Certificate
References
- Viola, Jebet, Head of Marketing, +254 727 709 594, AIfluence
- Brian, Momanyi, ICT Office, 254 721200 402, Kibera Law Courts
- Edgar, Ndubi, Lecturer, +254 722 343 370, Kenyatta University, Examination Coordinator HTM Dept., P.O. BOX 43844 – 00100, Nairobi
- Sheila, Adams, Head of Operations, sheila.adam@pulse.co.ke, +254 724 995 969, Pulse
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb
Languages
English
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)
Interests
Social Media Management
Account Management
Influencer Management
Virtual Assistant
Timeline
Soft Skills Certificate
11-2025
Trade Fair Judge
09-2025
Social Media Manager
SasiniPLC
01.2025 - 01.2026
AI Career Essentials
09-2024
Account Manager
Pulse Kenya
08.2024 - Current
Social Media and Strategic Communications Certificate
06-2024
Social Media Manager
Skywall Marketing
05.2024 - 07.2024
Social Media Lead
Freelancer
02.2023 - 05.2024
Influencer Manager
AIfluence Kenya
10.2022 - 01.2023
Bachelor's in Hospitality and Tourism Management
07-2021
Data Entry Clerk
Kibera Law Courts
12.2020 - 08.2021
ICDL PROFILE CERTIFICATE
08-2015
Bachelor of Science - Hospitality and Tourism Management
Kenyatta University
04.2001 -
KCSE -
St. Marys’ Girls Secondary School, Kiangima
04.2001 -
KCPE -
Racecourse Primary School