MAUREEN WAMBUI GAKURU
Sales And Business Development
NYERI
Summary
Skilled Sales and Business Development leader offering 14 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
17
17
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
KLEOS FLOORING
4 2021 - Current
- Developed high-quality business strategies and plans ensuring alignment with short-term and long-term objectives by completing and growing monthly/quarterly sales against targets
- Drove revenue objectives by acquiring new customers by leveraging strong industry knowledge and relationship building skills to drive sales growth
- Engaged, developed, and maintained contact with clients, including architects and interior designers, to promote brand
- Closed new business deals by coordinating requirements, developing, and negotiating contracts, and integrating contract requirements with business operations
- Handled project liaison and coordination activities for new and existing establishments
- Managed relationships with fit-out flooring contractors as well as overseeing installations for major projects
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business
- Monitored market trends and competitor activities to identify areas of potential opportunity
- Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of products and services
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Communicated product quality and market comparisons by creating sales presentations
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
SALES MANAGER
ELSAN MECHANICAL ENGINEERING LTD.
Nairobi
10.2018 - 03.2021
- Generated new customer leads, formed positive relationship with each customer, and recommended and sold heating, ventilation, or air conditioning products to leads and current customers
- Liaised, lobbied, influenced key decision makers and major industry players to get Bristol products specified by consulting engineers, consultants, and architects
- Held meetings with key stakeholders – consultants, architects, government agencies, engineers and contractors creating robust pipeline of business opportunities
- Scrutinized market competition to elucidate clients' needs, competitors' activities, new market developments and promising avenues that have not yet been explored
- Closed new business deals and timely executing won tenders as per bid submitted by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
- Prepared and submitted weekly, monthly, and business reports to company directors for review and documenting progress.
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Increased sales revenue by developing and implementing effective sales strategies
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
SALES MANAGER (EAST AFRICA)
CENTRAL ELECTRICALS INTERNATIONAL
Nairobi
12.2014 - 09.2018
- Participated in the multi-year strategic planning process for construction projects
- Suggested schedules, budgets and scopes changes to proposed major projects to remove constraints and increase the likelihood of on-time and on-budget completion
- Expanded the current database and network by identifying and maintaining liaison with clients to develop relationships and win new clients and tenders
- Prepared technically and commercially correct tenders as per public procurement laws and following up on tenders participated for winning them, keeping in view government procurement policies
- Took full responsibility for managing multiple simultaneous projects in multiple locations at various stages of conception, design and build as well as confirming the accuracy of and the scope of new work
- Held key meetings with key stakeholders in the industry – consultants, architects, financiers, government agencies, engineers, contractors, and any other relevant person thus creating a robust pipeline of business opportunities
- Achieved and exceeded budgeted revenue goals for new business by preparing action plans and schedules to identify specific targets and to project the number of contacts to be made
- Management and submission of tenders and RFPs
- Closed new business deals and timely executed the won tenders as per bid submitted by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
TECHNICAL SALES REPRESENTATIVE
TONONOKA STEELS
Nairobi
01.2013 - 11.2014
- Planned and implemented competitive strategy to bring about substantial growth in sales margin and identifying new and emerging opportunities in market and strategically tapping those opportunities to promote new product line
- Made technical presentations and ensuring wining pitch for products/solutions across specifier, consultant, contractor and end user
- Delivered sales target for all product mix by executing appropriate distribution strategy along with channel partners (dealerships) in given territory
- Managed and drove of sales through dealer networks in order to maintain market leadership in given territory, as well as meeting with customers and channel partners to address concerns and provide solutions
- Discovered sales opportunities through consumer research as well as monitoring competition within assigned territory
- Acted as source of contact between sales leaders and sales representatives in terms of communicating appraisals, performance evaluation, and changes in policies and procedures.
CUSTOMER SERVICE COORDINATOR
TETRA PAK SUBSAHARAN AFRICA
Nairobi
05.2009 - 05.2010
- Sustained effective inventory management system
- Planned and organized sales plan to achieve agreed business targets
- Met and booked customer orders through ERP system (SAP)
- Oversaw customer relationship management for key account customers, through effective processes, open communication channels, insightful information through counter sales and dispatch
- Collected data on stock position, consumption trends as a critical input for monthly forecasting process
- Reported monthly, quarterly and yearly deadlines to supply chain manager
- Developed customer contacts both export and local and updated them
- Followed up of spares from time of departure to time of arrival
- Followed up on pending orders to ensure delivery to customers on time
- Identified correct store location of individual spare parts and stored accurately in their correct location
- Carried out daily inventory as well as quarterly counts to ensure accuracy of inventory and also filing
- Prepared quotations and invoices for both export and local customers and liaised with finance department and field sales engineers to ensure correct invoicing.
TECHNICAL SALES EXECUTIVE
SIGNODE PACKAGING SYSTEMS LIMITED
Nairobi
10.2007 - 01.2009
- Conducted market research so as to gain clear understanding of what customers want which also enabled identification of new market opportunities for strapping machines and their consumables.
- Analyzed buying habits of consumers was able to employ efficient marketing techniques.
- By employing marketing strategy was able to promote strapping machines and their consumables hence able to increase sales volume
- Offered technical support and training of clients on operation of machines and ink jet coders
- Ensured customers were offered excellent customer service which helped build lasting relationships.
Education
Diploma in Marketing Management - Marketing
Nairobi Institute of Business Studies
Nairobi, Certificate in Business Management - Business Management
Kenya Institute of Management
Nairobi, Diploma in Modern sales and marketing - Marketing
Alison Course
OnlineSkills
Leadership and strategic planning
Technical sales and product knowledge
Customer service and communication
Lead Generation
CRM Management
Client Relationship Building
Customer Acquisition
Pipeline Management
Strategic Partnerships
References
- James Njuguna, Mentor/Life coach., 0710 760 108
- Eng. Chris Mumali, CEO, Remax Consulting, 0722 880 075
- Esther Karegi, Head of Agency, Laser properties – subsidiary of CPF Kenya, 0721 995 222
Timeline
SALES MANAGER
ELSAN MECHANICAL ENGINEERING LTD.
10.2018 - 03.2021
SALES MANAGER (EAST AFRICA)
CENTRAL ELECTRICALS INTERNATIONAL
12.2014 - 09.2018
TECHNICAL SALES REPRESENTATIVE
TONONOKA STEELS
01.2013 - 11.2014
CUSTOMER SERVICE COORDINATOR
TETRA PAK SUBSAHARAN AFRICA
05.2009 - 05.2010
TECHNICAL SALES EXECUTIVE
SIGNODE PACKAGING SYSTEMS LIMITED
10.2007 - 01.2009
BUSINESS DEVELOPMENT MANAGER
KLEOS FLOORING
4 2021 - Current
Diploma in Marketing Management - Marketing
Nairobi Institute of Business Studies
Certificate in Business Management - Business Management
Kenya Institute of Management
Diploma in Modern sales and marketing - Marketing
Alison Course
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