MAUREEN ANJELINE OKINDA

Manage profit and loss for seven markets, achieving over 80% growth in two years.

Oversee daily operations, ensuring product availability and efficient market routes.

• Lead negotiations with top partners, reducing marketing costs to investment ratios by 20%.
• Define online marketing strategy across omnichannel platforms, optimizing investments for profitability.
• Oversee content strategy on digital shelves, partnering with global agencies for execution.
• Develop strategic partnerships with agencies and distributors to enhance trade terms.
• Report on departmental performance to stakeholders, ensuring alignment with business objectives.
• Manage team activities, fostering collaboration towards digital and commercial goals.

Developed category sourcing strategies, leading cross-functional teams in strategic sourcing initiatives.

• Negotiated supplier contracts, doubling daily orders from 800 to 1,600 in 90 days.
• Facilitated communication between suppliers and internal teams for market intelligence insights.
• Contributed to long-term country strategy development, aligning projects with business objectives.
• Defined merchandise assortment strategy, ensuring alignment with market demand and profitability.
• Implemented national promotional calendar to maximize category profitability through timely launches.
• Managed P&L through commercial planning, increasing commercial margin by 1% within 90 days.

Developed and managed overall marketing strategy and budgets aligned with business objectives.

Collaborated across teams to design and execute seamless consumer experiences online and offline.

• Oversaw design, development, and maintenance of web metrics, reports, analyses, and dashboards.
• Led preparation and management of marketing content, including copy, images, videos, and emails.
• Devised and implemented sales strategies to support teams in achieving monthly targets.
• Fostered culture of rapid experimentation and iteration to optimize marketing efforts effectively.
• Established strategic partnerships, enhancing media buying for a fivefold increase in daily traffic.
• Managed brand communication to ensure consistent online presence aligned with brand vision.

Enhanced marketing exposure through effective website content management and client outreach.

• Developed strategic sales objectives and plans to address market demands.
• Contributed to industry organizations and trade shows for competitive intelligence gathering.
• Defined and integrated roles, responsibilities, and processes within business teams.
• Created sales initiatives for proactive planning aligned with key objectives.
• Led cross-functional teams to develop impactful messaging and demand-generation programs.
• Identified revenue opportunities by collaborating with distribution partners and leveraging referral networks.
• Increased vendor count from 50 to 150, achieving a 50% YOY GMV growth.

• Executed seasonal strategies, achieving revenue targets and identifying growth opportunities in key categories.

• Developed quarterly business plans for major accounts, defining financial targets and strategies.
• Established partnerships with key market players through extensive category planning.
• Coordinated product, marketing, sales, and operations teams to ensure effective messaging.
• Implemented sales incentive programs based on pilot activities and recommendations.
• Created and executed campaigns, monitoring performance to meet established targets.
• Conducted team appraisals using individual and category performance metrics.
• Collaborated with teams to formulate strategies for ongoing performance improvement.
• Managed international sourcing operations and vendor relations across multiple countries.