MAUREEN ANJELINE OKINDA
E-commerce And Marketing
Nairobi,Kenya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Head of Business Development and Office Manager
Gosoko kenya
Nairobi , Kenya
10.2019 - 12.2021
- Enhanced marketing exposure through successful website content management and direct correspondence with potential clients.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Contributed to industry organization and trade shows to gather competitive and industry intelligence.
- Defined and integrated roles, responsibilities and processes for business team and data management organization
- Created strategic and tactical sales initiatives for forward planning to meet key objectives
- Developed short-term and long-term sales objectives and strategic plans to meet market needs
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools
- Identified revenue opportunities by collaborating with distribution partners
- Planned marketing initiatives and leveraged referral networks to promote business development
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings
Category Manager and Head of Operations
Jamboshop Kenya
Nairobi, Kenya
10.2018 - 09.2019
- Developing and implementing initiatives to ensure best shopping experience for customer.
- Executed seasonal strategies to support and meet financial targets; help to support and identify specific category opportunities to maximize growth areas.
- Used site analytics and financial reporting analysis to develop merchandising strategies for all categories and suggest promotional strategies to increase conversion
- Worked with marketing department to develop and execute email marketing plan.
- Partners with Creative, Marketing, to drive strategic business messaging while ensuring accurate brand execution of marketing communications on websites, in emails and social media.
- Ensure seasonal themes and product stories are incorporated into merchandising strategy.
- Identified cost-effective vendors and set up favorable contracts, saving over 1 million shillings per year in customer refunds and cancellation expenses.
- Implemented process improvements that reduced average purchasing cycle times by 25%
- Coordinated logistics for shillings 250,000,0000 per year operations.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels
- Monitored market to capitalize on latest trends
- Maximized category turnover through proactive management strategies
- Identified and reported key performance indicators to define successful category management
- Incorporated suggested changes to layouts and promotions to drive sales
- Partnered with buyers to develop category-appropriate order frequency for spend under management
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates and ensure good customer experience.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations
Head of Category-Reach and Relevance
Jumia Kenya
Nairobi, Kenya
- Created quarterly business plans for different accounts to help in marking out financial targets and outlined and implemented strategies to achieve them.
- Coordinated with product, marketing and business units, sales and operations teams on kits, messaging, value proposition and integration.
- Category planning and overview, established partnerships with different key players inmarket (Brand and partnership management.).
- Developed sales incentives approaches (e.g., oversee pilot activities, learnings and recommendations based on pilot).
- Commercial planning and team performance management.
- Created and managed project plans for changes to sales tactics for example Jumia 1%programme.This was designed to increase vendor sign ups in reach and relevance categories and increase repurchase rate. This was successful, number of new vendors increased by 120% within 3 quarters since implementation.
- Provided inputs to regular sales reporting and category performance analysis.
- Designed performance dashboards in partnership with other Heads of department, this helped in performance tracking and management.
- Relationship management with different partners and brands.
- Created campaign calendars based on organization's commercial plans negotiated for deals with various stake holder with regards to campaigns that were being run, successfully managed execution and monitored performance to make sure set targets are met. This was done daily weekly, Monthly and quarterly
- Performance management; Handled team appraisals based on individual performance and category performance. collaborated with teams to come up with strategies and changes to be implemented for better performance week over week.
- Responsible for international sourcing and listing and management of international vendors. Managed Jumia global , negotiated for commercial deals with vendors in china morocco and Egypt and, worked with shipping companies to make sure their operations were flawless in order to maintain good customer experience and vendor experience.
- Provided input into acquisition and revenue/goals (By end user type, distribution, channel, etc.
- Oversaw daily operations to ensure high levels of productivity
- Managed team of 10, overseeing hiring, training, and professional growth of employees
Head of Acquisitions and Key
Jumia Kenya
Nairobi , Kenya
01.2015 - 01.2016
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Exceeded goals through effective task prioritization and great work ethic.
- Led 5 persons team in delivery of growth hacking project, resulting in increase of vendor sign ups by 40%
- Created plans and communicated deadlines to ensure projects were completed on time
- Managed to successfully increase our GMV by over 10% month over Month through strategic acquisition and effective campaign management.
- Successfully built super vendors increasing their capacity in GMV and Item sold to be key accounts
- Mentored and trained over 12 junior vendor managers into key accounts positions.
- Pioneered programmes that led vendor sign up increases by 120% and General merchandise value increase by 40%
- Led team in in acquisition and incubation of vendors -Training them to be compatible with organizations policies and goals.
- Created policies governing Acquisition retention and management of vendors.
Education
Certificate in professional Marketing level 6 - Marketing And Digital Strategy
CIM, Simon Page College of Marketing
Nairobi 12.2020 - Current
Certificate -Google Skills On Digital Marketing -
Google
Nairobi 08.2018 - 12.2018
Bachelor of Science - Fashion Design & Marketing
Kenyatta University
Nairobi 09.2010 - 12.2013
Skills
Category growth
Strategy development
Promotional planning
Sales tracking
Project Management
Business Development
Data analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
Dynamic, Confident and Tenacious professional with over six years’ experience in sales, client service, corporate statistical analysis, commercial planning and marketing. Skilled at employing strategic plans and staying on-top of market awareness and environmental intelligence to help businesses thrive first, deliver first class sales management and client satisfaction. With excellent communication skills, team management and experience in engaging diverse stakeholders for sustainable relationship building along with in-depth experience with digital marketing and social media management, I am able to deliver value to any team. project or organization I am a part of.
KEY SKILLS, COMPETENCIES AND AFFILIATIONS
Technical: Strategic Business Development and Acquisition | Strategic Account Development | Sales Strategy Design & Execution | Sales Forecasting | Strategic Planning | Strategic Relationship Management | Brand Identity & Management | Brand Building | Trend Analysis | Project Management | Product Development | Operations Management | Business/Marketing Research & Competitor Intelligence | Customer Service & Relationship Management | Project Management | Digital Marketing | Monitoring & Evaluation | Networking and Collaboration | Recruitment, Staff Orientation & On-boarding |CRM software ,salesforce and qlickview
Professional: Training & Capacity Building | Team Management, Coaching & Leadership | Report Writing and Presentation | Excellent Communication and Interpersonal Skills | Above-average computer proficiency
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Certificate in professional Marketing level 6 - Marketing And Digital Strategy
CIM, Simon Page College of Marketing
12.2020 - Current
Head of Business Development and Office Manager
Gosoko kenya
10.2019 - 12.2021
Category Manager and Head of Operations
Jamboshop Kenya
10.2018 - 09.2019
Certificate -Google Skills On Digital Marketing -
Google
08.2018 - 12.2018
Head of Acquisitions and Key
Jumia Kenya
01.2015 - 01.2016
Bachelor of Science - Fashion Design & Marketing
Kenyatta University
09.2010 - 12.2013
Head of Category-Reach and Relevance
Jumia Kenya