Maureen Oladipo
Nairobi
Summary
Result and goal-oriented public relations practitioner offering tactful strategic communication. Over 10 years' experience developing big-picture strategies and executing on solutions through research, analysis and established best practices, working both individually and as a team. International experience collaborating with multiple internal and external constituencies to ensure alignment of goals and translating companies' internal priorities into executable and measurable communications strategies. Excel at working cross-functionally, leading concurrent programs with multiple stakeholders and competing priorities, driving projects to fruition and turning complex issues into stories that influence and drive change.
Overview
14
14
years of professional experience
Work History
Global Communications Director, Magnetic Resonance
GE HealthCare
Milwaukee, USA
08.2022 - 11.2024
- Spearheaded comprehensive internal and external communications for the Magnetic Resonance (MR) division, significantly enhancing stakeholder engagement and brand visibility.
- Strategically planned and developed long-term communication strategies that aligned with the MR business objectives.
- Initiated and drove thought leadership initiatives for the executive team, positioning key leaders as industry experts and enhancing the company's strategic narrative.
- Cultivated strong relationships with influential media personalities within the healthcare sector, effectively elevating the company's reputation and expanding media coverage.
- Developed and executed robust 360-degree communications plans for global product launches, encompassing press release writing, thought leadership placements, innovative social media campaigns, and internal awareness initiatives to ensure cohesive messaging.
- Managed crisis communication for the MR team during critical situations, ensuring clear messaging and brand protection.
- Managed the budget for MR communications effectively, ensuring optimal allocation of resources to maximize impact and reach.
- Successfully led communications for GE HealthCare's largest annual event, RSNA, over three consecutive years, overseeing planning, budgeting, and cross-functional team collaboration, resulting in year-over-year growth in company visibility.
- Organized and facilitated quarterly town halls for the MR team, fostering a culture of transparency and engagement among employees.
- Collaborated closely with the Investor Relations team to ensure MR was prominently featured during quarterly earnings reports, enhancing investor communication.
- Volunteered to lead communications for the Women in Technology Colleague Resource Group and the African American Affinity Resource Group, promoting diversity and inclusion initiatives within the organization.
PUBLIC RELATIONS MANAGER - GLOBAL THOUGHT LEADERSHIP PROGRAM
NETAPP
02.2021 - 06.2021
- Owned and oversaw budget for the global thought leadership program, campaigns, events and awards
- In charge of overall management of the company's global thought leadership program, overseeing 12 regional global leads
- Built the thought leadership program from the ground up
- Built relationships with key stakeholders in the tech events ecosystem, enabling me to effectively execute the speakership program for c-suite executives and their direct reports
PUBLIC RELATIONS MANAGER
NETAPP
07.2018 - 02.2021
- Owned and oversaw budget for logistics and PR activities related to INSIGHT, the company's annual technical conference
- Developed and executed integrated communications strategies to support key business priorities, in close partnership with cross-functional internal stakeholders and help the company transition into the new era of cloud-led, data-centric software innovation
- Worked with cross-functional launch governance team to build and manage product launch and announcement strategy including launch process, roadmap, messaging development and launch execution to ensure that the launch strategy closely aligned to the business goals
- Worked directly with the executive leadership team to advise on external communications strategies, key business narratives to open new doors, build new relationships and continue brand awareness through company repositioning
- Worked with global public relations teams and agency network including North America, EMEA and APAC to ensure global alignment and continuous enhancement of communications strategy
- Represented the communications/PR team in cross-functional meetings including planning, launch governance, strategic partner GTM planning to ensure alignment around business objectives and to advance broader company initiatives
- Used metrics and data to evaluate effectiveness of strategic PR initiatives and campaigns in driving positive perception, increase share of voice, industry thought leadership and competitive differentiation
PUBLIC RELATIONS COORDINATOR
QUALCOMM TECHNOLOGIES INC.
09.2017 - 06.2018
- Supported the crisis communications team which conducted proprietary research and studies, provided strategic counsel, developed and executed integrated communications programs, leading to the execution of a well thought out and strategic communications plan during a crucial acquisition and litigation phase
- Supported the thought leadership program through numerous communication strategies and developments
- Managed the executive speakership program, by researching and securing relevant platforms that raised visibility for both the company and C-Suite executives
- Pitched and secured both local and international media to cover company or company sponsored events
- Managed journalist for trade shows like MWC, CES, etc
- These contributors spanned from seasoned technology writers, analysts and social media influencers from EMEA, NA, SEA, Latin America, Israel, China, South Korea and India, resulting in positive stories around announcements and key events
- Monitored and responded to media inquiries as they pertained to corporate matters
- Developed and distributed press releases as needed, to communicate key announcements to stakeholders
PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS CONSULTANT
RUTHIE J PLATINUM EVENTS
01.2016 - 08.2017
- Successfully designed the company's marketing plan & strategic communications plan, which helped to structure in place a marketing, PR and crisis communications team
- Managed to completion corporate branding strategies, crisis communications plans and editorial strategies that positioned the company as a thought leader
- Worked with the executives and senior management to achieve organizational goals and objectives by spearheading and managing all aspects of thought leadership programs and corporate marketing initiatives
- 130% YOY social media presence growth and 30% YOY organic traffic growth
- Lead and optimized global reputation management efforts; designed and managed social media plans and integral communication campaigns that organically increased Ruthie J Platinum's online visibility, gaining share of voice where there was none
PUBLIC RELATIONS MANAGER
REDEEMED CENTER
06.2013 - 06.2015
- Proposed enhancements to the digital offering to meet business strategic goals, drive pipeline, and reinvent the business model
- Editor of the bi-annual magazine targeting the local community
- The goal was to create awareness of the institution, engage and interact with the people living in its environs and beyond
- Managed the pipeline of editorially related branding and lead generation initiatives, ensuring that all content was on brand, keeping with the mission, and of the highest editorial quality
PUBLIC RELATIONS & MEDIA RELATIONS VOLUNTEER
NAVAL STATION GUANTANAMO BAY, CUBA
03.2013 - 05.2013
- Worked with the team to execute the command's public agenda
- Reviewed and edited the weekly magazine for the military base
- Identified challenges and emerging issues, which helped to prepare the commanding officer with messaging for his weekly radio interviews
PUBLIC RELATIONS & COMMUNICATIONS MANAGER
KENYA AMBASSADOR
06.2011 - 12.2012
- Handled all communications for the Kenya Ambassador's wife, which included media training for Interviews, public appearances, CSR and brand management
- Organized strategic high-profile meetings and events for her, in line with her thought leadership vision
PUBLIC RELATIONS ASSISTANT
MULTICHOICE AFRICA LTD.
09.2010 - 04.2011
- Administered CSR for Multichoice Kenya by giving away free televisions and cable to 50 boarding schools in rural Kenya
- Coordinated with media houses to conduct press conferences and publicity for the company, resulting in positive media coverage
- Organized conferences, meetings and publicity for the national soccer and rugby teams in Kenya, for DSTV sports
- Spearheaded meetings and events as needed, on behalf of the public relations officer
CO-FOUNDER, EDITOR & NEWS REPORTER - RADIO
USIU AFRICA
09.2010 - 04.2011
- Functioned as editor in chief of news at radio USIU
- Performed as chief news correspondent for the station
- Presented news
Education
Master of Arts - Strategic Communications
NATIONAL UNIVERSITY
United States12.2016
Bachelor of Arts - Journalism
UNITED STATES INTERNATIONAL UNIVERSITY AFRICA
04.2011
Skills
- Outstanding cross-functional project and stakeholder management; demonstrates the ability to identify target audiences and devise digital campaigns and communication strategies that engage, inform, and motivate
- Ambassador for the organization; successfully builds and manages relationships with media, influencers, internal, and external stakeholders
- Result-oriented, I work well with the leadership team, as well as the staff, to recognize internal and external opportunities and solutions
- Enhance and leverage digital storytelling as a key differentiator, closely collaborating cross-functionally with C-Suite executives and other key constituencies to set the direction and tone for digital content and corporate communications
- Create a metrics-driven environment for measuring the success of online content
Professionalaccreditationandmemberships
- Public Relations Society of America (PRSA)
- Public Relations Society of Kenya (PRSK)
- Project management certification - (undertaking)
- Crisis communications certification
Timeline
Global Communications Director, Magnetic Resonance
GE HealthCare
08.2022 - 11.2024
PUBLIC RELATIONS MANAGER - GLOBAL THOUGHT LEADERSHIP PROGRAM
NETAPP
02.2021 - 06.2021
PUBLIC RELATIONS MANAGER
NETAPP
07.2018 - 02.2021
PUBLIC RELATIONS COORDINATOR
QUALCOMM TECHNOLOGIES INC.
09.2017 - 06.2018
PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS CONSULTANT
RUTHIE J PLATINUM EVENTS
01.2016 - 08.2017
PUBLIC RELATIONS MANAGER
REDEEMED CENTER
06.2013 - 06.2015
PUBLIC RELATIONS & MEDIA RELATIONS VOLUNTEER
NAVAL STATION GUANTANAMO BAY, CUBA
03.2013 - 05.2013
PUBLIC RELATIONS & COMMUNICATIONS MANAGER
KENYA AMBASSADOR
06.2011 - 12.2012
PUBLIC RELATIONS ASSISTANT
MULTICHOICE AFRICA LTD.
09.2010 - 04.2011
CO-FOUNDER, EDITOR & NEWS REPORTER - RADIO
USIU AFRICA
09.2010 - 04.2011
Master of Arts - Strategic Communications
NATIONAL UNIVERSITY
Bachelor of Arts - Journalism
UNITED STATES INTERNATIONAL UNIVERSITY AFRICA
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