MAUREEN MUTUA

• Spearheaded development of Communication materials for ChildFund Africa Climate Change Working Group.
• Enhanced ChildFund Africa Climate Change Working Group team collaboration by organizing monthly meetings, taking detailed minutes, and distributing relevant materials to all members.
• Streamlined ChildFund Africa Climate Change Working Group internal communication processes, implementing a centralized platform for document sharing and team updates.
• Managed social media accounts to increase brand awareness, create engaging content, and monitor online discussions.
• Coordinated ChildFund events such as conferences, workshops, and webinars to promote knowledge-sharing among stakeholders.
• Designed visually appealing promotional materials using graphic design software that resulted in increased audience interest.
• Ensure communications activities and messaging align to ChildFund International Climate Change strategic priorities
• Took photographs and videos during special events for promotional materials and social media pages.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for internal and external audience
• Supported in documenting and compiling of ChildFund Sponsored Alumni booklet.
• Support Country Director - Kenya with communication coordination

• Lead ChildFund Kenya and Sierra Leone delegation effective participation at COP 28.
• Support and collaborate with the regional and country communication leads in developing written and video communication materials for learning and advocacy messaging.
• Support Kenya country office in their needs and communication requirements.
• Capture the voices of children about climate change
• With the Support of Program leads, develop climate change project briefs
• lead in elevating meaningful children participation at COP 28
• Support in generating climate change social media content and COP 28 climate action discussions
• Document COP 28 discussions and event through photography and videography
• Lead in logistical planning and travel arrangements for childfund delegation

• Support establishment, strengthening and maintaining strategic partnership and alliances with campaign and advocacy partners
• Participate in planning, designing, and implementing strategies for policy influencing and advocacy on issues concerning child protection and wellbeing in general and Online Child Sexual Exploitation and Abuse (OCSEA)in particular.
• Participate in development of learning and knowledge products in the area of advocacy that meet standards and enable learning and sharing by documenting approaches, project and program designs and lessons, case studies and other knowledge products.
• Create and deliver content – stories, photos, video, quotes, and other information – that will help the project to build and nurture relationships with donors and the general public, globally.
• In accordance with the CO content calendar, collect stories, photos and video about the project to show impact and build donor trust as well as engagement.
• Support the CO Senior Specialist- Communications in to write, edit, and oversee the production of publications such as newsletters, annual report, brochures, policy planning reports,
• Support in ensuring that all project-related content deliverables comply with branding guidelines, child safeguarding standards and other controls of the organization.
• Support Program, Business Development and Advocacy teams in creation of project collaterals and other published material
• Create and deliver project-related content for public messages and branding of the project.
• Support in raising awareness through media of the value and impact of the project.
• Support in managing activities, communications, special events, workshops, meetings and conferences
• Support in curating, developing, and editing content for a variety of CO internal communications mediums to promote “One ChildFund”, and deliver content across multiple channels and mediums.
• Supported with planning and execution of the Inaugural Africa Climate summit 23 and the Children Climate Summit with other Child focused organization and the joint forces alliance
• In Collaboration with the Joint Forces Alliance, i supported with advocacy efforts in securing voices of children in the climate change discourse
• Planned, executed and facilitated the Nairobi, Kiambu and Mombasa Journalists training on Advocacy and Child-Friendly Reporting
• Designed a Child-Friendly information pack on Online Child Exploitation and abuse
• Organized for media opportunities with various grass roots media outlets in creation of Awareness on Online Child Exploitation and Abuse
• Planned and supported the donor visit by Ending Violence Against Children (EVAC) to Kenya in document on Human interest/ success stories of the SAFE Community Linkages for Internet Safety (Safe CLICS) Project.

● Develop and implement communication strategy in delivering programs internal and external communications

● Develop, Build, strengthen, and maintain media contacts and relationships across various media outlets (local, national, and international; print broadcast, radio, and electronic) to promote positive coverage of donor funded projects

● Research, preparing, fact-checking, editing, and producing professional written content for website, collateral, presentations, case studies, and newsletters.

● Develop internal and external communication Materials Fact sheets, Flyers, Posters, pamphlets, banners, annual reports, press packs/media kits , press release and quarterly newsletter.

● Write, develop, edit, and distribute content, including publications, press releases, programme updates, annual reports, and other marketing materials

● Support with coordination of both virtual and physical events.

• Support in Branding donor (DANIDA) funded projects (structure support for Wet markets, Agriculture Training Centers, Collection Centers for various value chains. Among others)

● Plan and execute marketing communication activities and organize events to support local, and regional business objectives, including social media, advertising, media relations, branding, print collateral, and e- communications, delivering increased company brand awareness

● Oversee professional social media messaging through content development, follower engagement, social listening, trend analysis, and leveraging competitor research and co-managed communications budget.

● Initiate development of digital marketing plan, expanding company branding, and increasing Facebook followers in 3 months by 20%.

● Documenting and producing impact stories, case studies, through photography and videography

● Encourage programme officers and Programme Assistant to share strategic field success stories and general interest news and features content for dissemination to external audiences via online channels

● Graphic Design of marketing materials using canvas, adobe indesign and photoshop

● Creating high-quality media and multimedia content for dissemination in our communication platforms

● Engage in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

● Support 3 programs (Green Employment in Agriculture Programme, AgriFI and Danida Market Development Partnerships) in executing activities at county and national levels.

● Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with various key accounts.

● Consulted with clients on business issues and developed innovative, high-impact proposals.

● Achieved client vision and marketing objectives by collaborating with 3 departments.

● Worked within budget parameters to develop and implement marketing strategies by analyzing critical data and consumer demographics, increasing the number of participants by 30% over 3 months.

● Collaborated with leadership in creating weekly bulletins, which were sent to all employees.

● Identified appropriate marketing channels and target customers for campaigns.

● Coordinated with social media, public relations, and other teams to execute product introductions.

● Wrote engaging and successful marketing, advertising, and website copy.

● Created customized marketing materials to increase product awareness.

● Collaborated with the product development team to effectively modernize and update promotions.

● Assisted in brand awareness of Survive to thrive program

● Drove registration of surviving to thrive to 500 participants

• Designed strategy on how to increase participation on Africa Leads Community and Collaboration Network
• Created, coordinated, hosted and facilitated live webinar events for community members
• Facilitated networking opportunities for community members through virtual events and physical events
• Drove registration of new members through events and landing pages thus Increased number of community members
• Developed weekly and monthly content calendar to drive community discussions on food security
• Spearheading the development of highly effective marketing collateral—including both print and Web-based vehicles ‘to ensure optimal messaging and positioning
• Ensured brand positioning and consistency in social media messages by working with the communications team to guarantee consistent tone, voice and terminology as per USAID Brand guidelines
• Managed coordination and dissemination of communication materials (Program updates, newsletters, brochures)
• Worked closely with other Africa Leads Partners to ensure coordination and consistent messaging across all channels
• Wrote and maintained content for Africa Leads Website.
• Monitored all corporate social media accounts and websites to ensure positive online presence using Hoot suite.
• Monitored interaction between customers and the company and ensure a positive customer service experience
• Developed relevant content topics for the company's target customers including creating, curating, and managing all published content (images, video, written and audio).
• Created and executed social media campaigns to elevate brand awareness for Africa Leads Food Security Program
• Ensured brand positioning and consistency in social media messages by working with the communications team to guarantee consistent tone, voice and terminology as per USAID Brand guidelines
• Created Infographics used for social media content.
• Optimized digital marketing channels through Paid search, google ads
• Planned and executed social media campaigns and also writing creative briefs
• Monitor campaign progress on all platforms and utilize analytical tools such as Google Analytics to prepare reports on campaigns.
• Built new, functional email templates that adapt to a variety of email platforms and screen sizes
• Performed email marketing creation activities including email campaign setup, testing, tagging, recipient data selection, scheduling, and deployment of one-time and recurring email campaigns
• Tracked and reported on performance of emails (using metrics such as open rates, click through rates, conversion rates, and others), and analyzed the data
• Sourced, created, and edited multimedia content (videos, audio, and graphics) for publication on the Africa leads Collaboration network
• Managed the successful execution of assigned initiatives, through project planning, project management against defined key milestones, and communications between all stakeholders
• Documented Africa leads program activities through Photography.
• Supported the team in planning and executing Africa Lead Learning event in Kenya and Washington DC

● Coordinated, innovative strategies to accomplish marketing objectives and boost long-term profitability.

● Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.

● Planned and executed events and marketing programs, producing 70% of the goal of qualified leads.

● Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

● Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

● Supported marketing teams, creating, deploying, and optimizing campaigns for travel, airline and hotel industry clients.

● Defined and tracked campaign effectiveness and adjusted strategies accordingly.

● Managed branding campaigns and event marketing initiatives in print, video, web, and social media.

● Directed product development using in-depth knowledge of vendor landscape and industry insight.

● Developed strategies to incorporate PR and media to enhance brand and build market share.

● Increased market awareness and penetration through the development of creative collateral.

● Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies.

● Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 45 %.

● Developed innovative and targeted collateral to support overall branding objectives.

● Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

● Tracked and analyzed sales leads through ZOHO CRM

● Maintained the organization's website, developed, tracked, and improved landing pages

● Developed internal newsletter for distribution within the organization

● Designed various brochures, posters and forms for all events and conferences.

● Planned, coordinated and executed trainings, conferences and industry events with Direct Pay Online Customers/ Partners

● Successful rebranded, launch and maintenance of a new FCM Kenya website. (https://www.fcmtravel.com/en-ke)

● Managed coordination and dissemination of communication materials: Blog Articles(http://abcthebank.com/blog/enjoy-amemorable-holiday-for-less/) Newsletters, posters, brochures

● Successfully worked with payment platform in integration of online payment platform to our website converting online sales to 30% increase in ticket sales in 3 months

● Manage and budget to aggressively grow and improve awareness and increase engagement rates of digital marketing campaigns

● Created content for all social media channels together with social media campaigns

● Spearheading the development of highly effective marketing collateral—including both print and Web-based vehicles ‘to ensure optimal messaging and positioning

● Introduced scheduled targeted email marketing programs using MailChimp resulting in increased open and conversion rates over previous sporadic email blasts

● Tracked and reported on performance of emails (using metrics such as open rates, click through rates, conversion rates, and others), and analyzed the data

● Contributing to social media engagement and brand awareness campaigns;

● Performed analysis on website utilizing Google Analytics to improve traffic

● Developed, tracked and improved landing pages

● Website management and analytics (google analytics)

● Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.

● Directed traffic growth strategies, SEO, content distribution, and email marketing.

● Planned and executed web, SEO, database marketing, and social media advertising campaigns.

● Managing the contact database using Salesforce CRM tool and assisting with lead generation activities

● Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 60%.

● Developed and executed multiple print and digital marketing efforts to enhance brand visibility.

● Created email blast campaigns to target key customers.

● Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement.

● Initiated testing for email marketing with MailChimp.

● Cultivated strong client relationships and extended marketing services, driving over 3M in additional revenue.

● Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

● Created printed marketing materials designed to drive campaigns.

● Met deadlines, exceeded expectations, and effectively rolled out group travel lipa pole pole campaign.

● Aligned activities with corporate objectives by coordinating marketing, sales, and IT processes.

● Consulted with tours and product development departments to manage marketing initiatives promoting group travel tourism

● Implemented weekly promotional and editorial strategies to improve customer engagement across channels.

● Actively listened to customers, handled concerns quickly and escalated major issues to the supervisor.

● Maintained records related to sales, returns, and inventory availability.

● Served customers with knowledgeable, friendly support at every stage of purchasing phones

● Conducted mall activation as a sales strategy

● Merchandised attractive shelf displays with current offerings to drive store sales.

● Gained customer trust and confidence by demonstrating a compelling, persuasive, and composed professional demeanor.

● Worked with the sale team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

● Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and an expanded client base.

● Contributed to event marketing, sales, and brand promotion for LG L series Mobile Phones

● Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.

● Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.

● Studied objectives, promotional policies, or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.

● Increased revenues and support business goals by developing public relations strategies and campaigns.

● Developed original content for blog posts and website articles.

● Helped plan and execute private, company, and client events.

● Built media kits in support of specific strategic initiatives.

● Developed content in line with the brand's voice, tone, and guidelines for a website, news releases, and social media.

● Helped with planning and hosting of marketing events.

● Supported in planning of MOU event in collaboration with JKUAT university.

● Assisted with developing event strategies and tactical plans to promote the accomplishment of marketing goals.

● Contributed to mock-ups, email campaigns and social media content.

● Planned and executed internal and external marketing events.

● Designed dynamic posters and digital media for sales and advertising.

● Worked with vendors to complete projects according to schedule and specifications.

● Proofread marketing collateral ahead of printing to eliminate errors.

● Prepared reports detailing project updates, performance information, and ongoing trends.

● Handled social media accounts for the company, increasing overall following from 500 to 2500.

● Supported marketing executives with brand awareness tasks, consistently taking the initiative to increase productivity and knowledge.

● Researched awareness of brand and content trends and platforms.

● Contributed to production, collateral, photography, videography, and other brand projects.

● Collaborated with team members to help expand marketing channels

· Contributed to production, collateral, photography, videography, and other brand projects